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The Wimbledon Language Academy is a friendly and welcoming English language school which will give you the opportunity to experience the delights of living in the exciting cosmopolitan city of London, whilst studying in a safe and secure environment. WLA has been licensed by the UK Border Agency to enrol international students under Tier 4 of the Points Based System. In today's programme we listen to an archive interview with Phyllis Pearsall, the founder of the very first A-Z street map of London. In the interview Phyllis explains some of the mistakes that were made in the early editions of the A-Z - one of which led to her having a telephone conversation with a very irate lorry driver! Piccadilly Circus, London  Have you ever been annoyed at yourself for rushing out to buy a product after seeing a glitzy advert?



In today's London Life, we visit the Museum of Brands, Packaging and Advertising and speak to the director, Robert Opie, to find out when it all started and to get an insight into why it all works so well. London Life Insurance Company provides financial security planning to Canadians under the widely-recognized Freedom 55 brand. Through extensive market testing across Canada, the regal bird symbol was seen as highly appropriate for a company focused on helping customers reach their financial dreams. Phyllis walked along thousands of London streets and covered huge distances to create her detailed street by street map of London.
Entro refreshed and repositioned the brand to let Canadians know that Freedom 55 provides a broad array of financial products and services at any stage of life.


The stylized logo was applied across all corporate communications and touchpoints from print to signage. You can also download this programme in mp3 format and a transcript from the Extras section below.
A comprehensive electronic guidelines manual was created to control applications and consistency.



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