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Question: “What is the difference between a Director of Product Management and a Senior Product Manager? The Product Planner (aka Product Manager) is a strategic role that is owned by a market expert who articulates the market problem and needs. The primary deliverable of the Product Planner is the Market Requirements Document (MRD), which reflects a complete, accurate, and true understanding of the market and its needs.
The prime goal of the Product Planner role is to create satisfied product buyers and users. Conversely, the Director of Products (aka Director of Product Management) is a highly strategic and encompassing role that is owned by a strategy and process expert who leads the product management team by providing overall product vision, product and market strategies, and team leadership.



The Director of Products is responsible for balancing corporate goals with long-term market trends and opportunities, and for directing, establishing, maintaining, and planning the overall policies and strategies for the product management department.
On the strategic level, this role formulates the company’s product and market strategies and drives their implementation, while balancing corporate goals with long-term market trends and market opportunities. On the tactical level, this leadership position provides coaching and mentorship to the product management team members and is responsible for furnishing them with resources, tools, and uniform processes to do their respective jobs. From a deliverables perspective, the Director of Products directs, supports, and contributes primarily to the making of the product business case, market plan, and market requirements document (MRD). The prime goal of the Director of Products role is to continuously oversee the successful formulation and execution of the product and market strategies and to achieve better consistency in the internal application of the product management discipline.


For more information, please see the Blackblot Product Management Team Model and the Blackblot Product Definition Team Model, the “Product management Team” and the “Product Definition Team” chapters in the “Product Manager’s Toolkit” book, and download the evaluation copy of the PMTK Role Descriptions template from the Blackblot Product Manager’s Toolkit® (PMTK). Neither the service provider nor the domain owner maintain any relationship with the advertisers. In case of trademark issues please contact the domain owner directly (contact information can be found in whois).



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