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I consulted with Armond Moran, one of the best experts on internet marketing, and he told me to choose a keyword name "Advertising" with another five letter word before or after.A  Doing this will greatly help my search engine optimization within a few months. Check backA to the blogg often.A  I plan on adding some valuable information at least once every week. The biggest problem with the carpet cleaning industry is that anyone can get in with little money. Some examples on market differentiation would be: pet odor removal specialty, highest level of service, oriental rug expert, or steam cleaning with fast drying. After youa€™ve differentiated yourself, make sure all your marketing complements each other.
When I tell most cleaners I've received HUGE returns from newspaper ads, they look at me funny and say, "Really?" Yes, really. I started running ads in my local paper when I was just getting started and had zero sales coming in.
Second, newspaper readers typically have a higher education level and interest in learning.
The key is to write a newsworthy or educational advertisement that gives the reader a big enough benefit that sparks their interest.
Other times, we've put a salesletter, brochure, magnet, and business card in a plastic door hanger bag.
This is important: When you pass out the flyers, wear your company shirt that identifies who you are.
I just got through leading one of Howard Partridge's Inner Circle calls where we talked about how to get an idea for an advertisement. The "Mop and Dull" concept included explaining to homeowners how mopping alone can't keep their floors clean. The small area cleaned story starts with the homeowner purchasing the best grout cleaners, brushes, and even knee pads to clean their tile. If you take advantage of buying the Hitman Package this week, or register for Howard's Roundtable, I'll add your page to the link exchange at NO ADDITIONAL COST.A  Or, you can add the page yourself if you are web saavy.
If I have more thanA one person I'm dealing with at a carpet store, shall I mail my newsletter to each and every one ? Well, if you have certain salespeople or realtors who are referring you, YES you should send a seperate mail piece to them. Or, what if the new receptionist doesn't know who you are and throws your piece in the trash? Now, you don't have to do this with all your mailings, but consider sending individual pieces for the important mailings.
The Side Hustle Show is the podcast for part-time entrepreneurs who are looking for business ideas, actionable tips to start a business, and killer strategies on how to turn their side hustle dreams into a growing business. Guests include Jon Acuff, Chris Ducker, Brian Clark, John Lee Dumas, Pat Flynn, and many Tim Ferriss and Gary Vaynerchuk proteges. Turning to the world of online work, Jesse applied his performance and sales skills to land freelance work in his spare time. He shares some of his favorite tactics for figuring out what type of service you can offer, identifying high-value clients, and writing winning proposals.
Jesse and I connected through the SH Nation Facebook group, where he’s become a familiar face in answering questions and being a helpful part of the community. During this chat, he shares some of his favorite tactics for figuring out what type of service you can offer, identifying high-value clients, and writing winning proposals.
How Jesse built his hypnotist business to 200 dates a year, and why he transitioned to online work instead. Jesse’s recommendations on how you can get started as a freelancer and begin earning money online.
Product licensing is essentially selling your ideas to larger companies for a percentage of future sales. In this conversation, Stephen shares how you can get started in product licensing without any big upfront investment, how to protect your intellectual property without a patent, and how to get big companies to take you seriously. Carey Green had spent the last 20 years as a pastor, before making the leap into entrepreneurship. Today Carey helps other aspiring mortgage brokers pass their certification exam, a test he says was the hardest he ever took.
Then, as he studied to become a licensed mortgage broker, an idea took hold to put his study notes online. In this episode you’ll hear how Carey hustled to make it happen and the steps YOU can replicate in your own industry or niche.
You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you're just starting out. Since then, I’ve experimented with several other sponsorship projects, including sponsored posts on this site and more recently, paid advertising on The Side Hustle Show.
You may know Jason as the IWearYourShirt guy, where he earned over $1,000,000 wearing t-shirts for various companies. In this episode, he shares his tips for getting sponsors for your work, even if you’re just starting out.
In my recent annual member survey, one of the biggest challenges named was coming up with the right side hustle idea.
We actually recorded this a live Blab hangout (my first ever!), and may try and do similar sessions in the future. This is the second in what will (at least) be a 2-part series on side hustlers earning income from their land investment endeavors. In addition, Chris does the occasional cash flip and also has more than $70,000 worth of land payments under contract.
In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land.
Tune in to hear Chris’ tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income. How to use public information to find leads (and how Chris has trained a virtual assistant to do much of this legwork for him). In episode 108 of The Side Hustle Show last year, we met Mark Podolsky, a real estate investor specializing in raw land.
Josh has actually been investing in real estate for over 10 years, but accelerated his land-investing efforts after hearing Mark on the show last year. Tune in to hear Josh’s tactics for sourcing deals, finding buyers, and setting up his land business for recurring passive income.
I know it’s a good episode when I hang up the call buzzing like I should totally start this! The time commitment needed to run this business as a side hustle to his Army job and Enduring Charity work. We've talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons. These app-powered peer-to-peer transactions are unlocking an estimated $300 billion in economic activity by 2025.



We’ve talked about Uber and Airbnb before, but there are literally hundreds of different platforms where you can put your buy buttons.
Tune in to hear about several promising platforms and Glenn’s top tips for side hustlers getting started down this path. We chat content, traffic, and monetization strategies, as well as how he manages the business in his spare time. How he added a forum to the site to address questions one-to-many instead of one-to-one (and build an archive of user-generated content in the process).
Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he's not an ad agency or a top secret marketing mogul. Kenny Azama has worked with massive global brands like Nike, Samsung, Apple, Chevrolet, and Coca Cola, but he’s not an ad agency or a top secret marketing mogul. When we caught up, Kenny was in the middle of a cross-country RV tour for a pet care brand, earning $2k a week! But not every brand ambassador gig requires this kind of full-time commitment, and many can be done on your schedule part-time, nights and weekends. Kenny is so in love with this income stream he’s actually built an online platform dedicated to helping people learn more about the opportunity.
Gina Horkey has come highly recommended by a number of listeners, and I’ve seen her work what seems like “all over the Internet” for the past couple years so I’m excited to finally connect and bring her on the show. She’s a freelance writer extraordinaire, but also a virtual assistant, and someone who now helps others follow in her footsteps. Gina successfully built her freelance writing and virtual assistant business to be earning several thousand dollars a month; enough to quit her day job and go full-time.
Jon is a former attorney turned full-time entrepreneur, and he's the master of building high quality niche blogs and monetizing them to $10k-20k per month in record time. We've covered niche sites in the past, but the type of sites Jon focuses on are a different animal. Parenthood has got me thinking, every BIG victory is built on the back of a ton of mini victories. We all want the BIG win; quit our jobs, passive income, early retirement, location-independence, whatever it is.
Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students. In this episode we chat about how he comes up with course ideas, how he structures his content, and he markets his material, along of course with the tech he uses to get it all done.
Teaching online is a fantastic way to earn money from your experience, skills, and expertise - Phil's built up a HUGE library of more than 50 online courses and teaches more than 130,000 students.
His own ecommerce empire has grown to $400k per month in revenue -- yes, per month -- and he's the founder of the popular Jungle Scout software tool that helps make the product research process faster and easier. In this call we dive into his specific sales criteria and next steps in evaluating a product's profit potential and how to bring it to market on Amazon.
In April, he mentioned he'd also started selling products on Amazon FBA using the clearance arbitrage model Travis Scott shared on the show.
Wendy is Branch Manager at Brook Street in Inverness and is celebrating her 12 year anniversary with the high street recruiters on the day of this event!
Wendy's career at Brook Street got off to a great start, after being promoted from a Temporaries Consultant to a Branch Manager in the space of a year. Angela Garry is a qualified teacher and psychotherapist with 24 years’ experience in administrative roles in England and Ireland. Andy is the Strategic Business Manager for Sue Bruce, Chief Executive of the City of Edinburgh Council. Andy also worked in the private sector as Senior Policy Adviser within Saltire Public Law and Policy, advising clients on how best to engage with government and to influence and enhance legislation and guidance. Since setting up Cameron Consulting in January 2004 I have been on a wonderful journey.Building on the coaching skills I learned while working with one of the Big4 international accounting firms the range of clients has developed to include senior executives, business owners, new graduates, first time managers and headteachers. Based in Edinburgh, Scotland I am an Associate of the Edinburgh Institute at Edinburgh Napier University and also a Member of the Chartered Institute of Personnel and Development ( CIPD).
To demonstrate that I do what I teach I love to find out more about others and you should have no trouble finding a way to get in touch with me that suits you whether it be by phone or email or Twitter, Facebook or LinkedIn. John Curtis, one of Scotland’s leading journalists and a user of social media as a force for business growth. Margaret Williamson is Director of Boardroom Development Limited, the business she established in 1993. Margaret helps people at the top of organisations make the connection between their own beliefs, attitudes and behaviours and the outcomes they achieve for staff and customers. Gilly gained practical management experience in finance, sales, marketing and training in a variety of roles at Midland Bank, Mars Confectionery and Kettle Foods.
A lively, approachable and impactful presentation style makes Gilly a popular and sought after speaker. Amy is the founder Headtorch, an organisation that aims to enable people to feel good and be more productive at work. With a background in theatre and education, business, mediation, neuro-linguistic programming and coaching, Amy’s purpose is always to provide highly accessible, thought-provoking and engaging sessions.
She has worked with a wide range of organisations including: PepsiCo UK, Crossrail, the NHS, CIPD, Healthy Working Lives and the Scottish Institute of Business Leaders. Amy hopes you enjoy her interactive presentation - she’ll be very interested in your thoughts and ideas throughout. Few people understand the importance of looking after high-profile figures than Joan Serafini.
Lucy recently joined Principal Hayley Hotels to assist with the merger of the new Scottish Cluster Hotels across Edinburgh and Glasgow, consisting of Grand Central Hotel Glasgow, Blythswood Hotel Glasgow, George Hotel Edinburgh, Roxburghe Hotel Edinburgh & Bonham Hotel Edinburgh. I have 18 years marketing and communications experience in the not-for-profit sector, with 13 at a senior level.
For example, if your position is that you give the highest level of service, you shouldna€™t charge average prices. I made a deal with my newspaper for a trial program, and started running ads that cost about $600 for six-inch ads to be run three times per week in my local paper that goes out to about 75,000 people. In some instances, your ad can have almost as much impact as an endorsement or article that runs in the newspaper.
Properly written newspaper ads can help you price your service higher than any of your competitors.
The system outlined here works great for any carpet cleaning, maid service, lawn care, or home-service business. Or, use a limited time offer due to a slow week, holiday offer, FREE trial offer, or an offer based around something going on in your city in your flyer. At the end, we did a brainstorming exercise to come up with an idea for a tile cleaning ad. The top ideas we came up with were "Mop and Glow-Dull" and the story of how a homeowner will spend an hour cleaning a small 10 square foot area of tile.
We cover all aspects of starting a business and making money (online and offline), including small business marketing, sales, websites, social media marketing, blogging, time management, and more. He used to do up to 200 shows a year and even sold his own products, but realized there was always going to be a ceiling to his earning power.


Today he specializes in copywriting for email sequences, sales letters, and crowdfunding campaigns.
You don’t have to worry about the design, manufacturing, marketing, distribution, or anything outside an initial pitch and perhaps a prototype. He’s the author of One Simple Idea, the bestselling licensing book, and the founder of InventRight. Win a free copy of Stephen’s book, One Simple Idea, by commenting with your top takeaway from the episode below. As he studied to become a licensed mortgage broker, an idea took hold to put his study notes online.
That business, which actually derives most of its traffic from YouTube, generates $1000 a week!
A friend asked him for some audio editing help, and he couldn’t help but notice the rapid rise in popularity of podcasting. It’s a great example of combining The Piggyback Principal with what people are already asking you for help with. He's even sold his last name (twice -- each for $40k+), formerly going as Jason Surfrapp and Jason Headsetsdotcom. If you don’t want to toil as a freelancer or build your own products, one interesting way to cash in on your work is to attract sponsors. I shared the event in our SH Nation Facebook group and was excited to see about a dozen people stop by while we were live.
He called it “The Best Passive Income Model,” because there are no products to build, no tenants or toilets, and you can start without a huge upfront investment. The first is my friend Josh Brooks, an Army Battalion Commander and founder of The Enduring Charity Foundation. At that time, he was earning $3-4k a month from a portfolio of different sites, and looking to expand his online empire. You win it one quarter at a time, one possession at a time, one down at a time, one yard at a time. As someone who is, shall we say, less-than-savvy when it comes to mechanics, I was impressed.
While he now focuses on his business full-time, he hit the 6-figure income mark before leaving his day job. Over the past 12 years, Wendy and her team have experienced some great successes - from winning an internal Branch of the Year award three years running to achieving regular quality at work awards for their performance. He is an ex marketing manager for the Post Office and a small business owner who has seen his own business harness social media to reach more than four million customers a week. She is an experienced strategy and organisation development consultant specialising in working with business and community leaders. She combines a clear understanding and skill in strategic thinking with an ability to design and facilitate innovative learning opportunities that sensitively raise the self-awareness and capability of her clients. With a strong business background and interpersonal skills, Gilly is an enthusiastic and knowledgeable trainer and developer of people. With speeches full of helpful tips and practical suggestions that audiences love for their immediate benefits, Gilly’s approach is enjoyable, frank and very memorable. Headtorch creates and delivers dramatic stories in live learning & development sessions and in dramatic e-learning, namely Headtorch WORKS. With over 20 years of experience in the hospitality industry Lucy is looking forward to meeting the ACES delegates.
For the last 12 years I have been managing the Jeans for Genes Day Appeal where I have been instrumental in raising over £35 million. For the first time in their history, Assistants are starting to get the recognition that they deserve as strategic business partners and not just as a support mechanism. If you convince your client that you give the highest level of service and the price quote you give is comparable to other companies, theya€™ll sense something is wrong. But a seafood restaurant where you catch the food yourself, and the chef prepares your meal in front of you would be something unique. In fact, I usually recommend steering away from cheap ways to advertise because your prospect can view you as cheap.
One of the most profitable flyers we've used appears like a folder that sits on a doorknob. All you have to do is spend a few minutes associating your "key point" with different words. Your key point could be your offer, something particular about your service, your unique selling point, or any benefit you want the prospect to know. Wendy firmly believes that regularly rewarding her team for a job well done helped them to achieve this success, and can bring a whole host of additional benefits too - as she will be discussing at this event. Andy was Business Manager to the Leader of The City of Edinburgh Council between 2003 and 2012, serving Council Leaders from different political parties and in both majority and coalition Administrations. My workshops are aimed at getting people to speak up and have their voices heard and I have been engaged by organisations to help them hear those voices. John is also motoring correspondent for the Daily Record, an expert on low carbon vehicles and is a broadcaster and business advisor. She began her consulting career in 1987 with PA Consulting Group where she was a Senior Strategy Consultant in their International Financial Service Group and a key account manager for the public sector in Scotland.
In addition, Gilly has developed and grown Priority Management in Glasgow with year on year growth; her high standards and expectations throughout the business from administration to delivering training have resulted in a significant market presence. By introducing people to new working processes and by leveraging existing IT, productivity and performance improvements are immediate, tangible and measurable.
Her concept of an event management company seemed to fit in well as another arm of the organisation.The success has come from spotting the possibilities of business events and trips, to and from Scotland. They WILL view you as cheap if all you do is put a piece of paper on their mailbox or a run-of-the-mill door hanger on their door. Many clients have told me, "I got your nice little information folder." They didn't look at it like some cheap flyer. Write down movies, songs, TV shows, cars, food, and products that associate with your key point. Her main area of interest is in the link between strategic outcomes and leadership behaviours. Gilly now has a first class team working with her to deliver the Priority Management programmes. She has to organise possibly the most glamorous event ever to hit Scotland.She was the Scottish co-ordinator of the Braveheart film premiere in Stirling, liaising with BAFTA, 20th Century Fox and essential services, such as local police, to ensure the evening for the event went smoothly. They celebrate and recognise the role and its importance while encouraging Assistants to take control of their personal development, and drive their own career agendas. So when she told me this, I wanted to see the ad so I could take note of the lousy call to action and never use that call again.



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