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Do you think that your company is fine as is and doesn’t need a change in communications and employee collaboration yet?
We’d like to present this whitepaper in which we unveil 10 reasons why you should implement an Enterprise Social Network to encourage collaboration, communication and productivity and performance in your company.
When you finish reading it, your only question will be how do I start to roll out an Enterprise Social Network in my organization.
Download the manual and discover 10 great reasons why you should implement an Enterprise Social Network. We know that the road towards the Enterprise 2.0 involves a change both in culture and processes, and that’s not always easy. In this document you’ll find 10 great reasons why to implement an Enterprise Social Network in your organization.
After reading it, if you need help in implementing your project, contact us and we will help you ensure that it is a complete success.
This methodology is the first in a full series of reports that we will present over the coming months from Zyncro, your Enterprise Social Network, and PrideCom, the first Internal Communication 2.0 agency in Spain and one of the pioneers worldwide. If you follow the steps we give you, we’re sure your boss will end up saying: When do we start? Download the whitepaper and become one of the first to get the best tool for selling a social project internally: Zyncro & PrideCom Thinking about implementing an enterprise social network, but not sure how to convince your boss? If after reading it you think you need some support in building arguments adapted to your organization, don’t hesitate to contact us and we will help you to make your internal sale a success. Thanks to Zyncro’s experience with its customers and PrideCom’s expertise in cultural transformation, we will publish the essential methodological guidelines to make implementation of your Enterprise Social Network a complete success.
With this document, you will save the first stage in adopting a social project… and in a second stage you’ll have the challenge of converting your boss into a SuperCo leader, but more about that in another episode.
This event is designed to give an exclusive insight from leading practitioners who have extensive credentials in creating, using and implementing intranets, and who share their knowledge and experience on the key trends in this field for 2012: from social intranets, enterprise social networks, and the increase in use of smartphones, to brainstorming, personalization and knowledge management within companies. Advanced & Intranet Portals 2012 will take place on May 31 and June 1 at Movenpick Hotel Amsterdam City Centre, Amsterdam.
Mainly at executives and middle management who are interested in discovering the current intranet trends, sharing their opinions and solving their doubts with the best professionals in the sector, as well as being a meeting point for networking. Probably these concepts are already quite familiar to many of the readers of this blog… Probably many of you use them as synonyms or don’t distinguish between the concepts. So the fact that we use Intranet, Collaborative Intranet (or Intranet 2.0, if you like) or Enterprise Social Network means that they are different concepts. Enterprise Social Network: Finally, we refer directly to a Network, which is what matters, the interlinked structure between all its components. According to the terminology difference, we find ourselves faced with different definitions. Intranet: An intranet is a private network of computers that use Internet technology to share part of its information and operational systems within an organization. Enterprise Social Network: In this case, we refer to a network, a space that is structured and completed by the relationships between members of the community and whose contents are provided by the members themselves. Since with these three terms we refer to a digital environment in which contents are transmitted internally… who exactly is the author or issuer in each one? Enterprise Social Network: At everyone, as the idea is to encourage bottom-up knowledge, not creating information silos, and that the ideas of all employees (especially the productive ones) reach the top levels and vice versa, as on many occasions the vision of management is not properly transmitted to the work teams. Combining points 3 and 4… any contribution and collective active listening (“the power of the crowd”) proves to be more enriching than isolated, individual contributions and responses. We could also call this section “technology” and go on for lines and lines by describing each concept at a technology level… But I’m not going to do that. Intranet: (Almost) custom software, normally costly to implement, both in terms of finances, resources (people and technology), and time. Enterprise Social Network: Software with a social DNA, commonly SaaS that allows horizontal integration, easy incorporation of new users, quick and simple personalization, that incorporates new features and integrations easily, with mobile access, and that in turn has many configuration options (like traditional software) but based on usability and intuition concepts, like mainstream social networks. Intranet: It attempts to establish a top-down communication, act as a corporate document repository and be the point of access for the company’s applications.
Intranet: “Established” companies, normally large scale, whose members still do not feel ready for the change, as they usually have an intranet already which, as we said, they have spent much money, time, resources and effort on. To show you everything that Zyncro represents today, and in line with our usual style we’ve created a new infographic.

The organizational change towards the Enterprise or Company 2.0 has become more consolidated with a new widespread communication and knowledge management model in companies. Corporate directory, with contact info on all the people in your organization as well as your external contributors. In his book Cognitive Surplus, Clay Shirky helps us understand how Internet communities operate, the reasons why thousands of people share information and knowledge with others and how this could be done thanks to the fact that the social structure of Western society enables greater free time and with it, a “cognitive surplus” allowing us to choose what to occupy our time with. Obviously, this exchange between people is possible thanks to the appearance of technologies that allow it; any user on the Net can publish contents, hold a discussion in a forum, share photographs or documents with relative ease.
Creating an Internet community nowadays is possible and there are many tools to do it: from creating public communities or forums with programs such as vbulletin or Buddypress if the platform is WordPress, to private communities that operate like an Intranet for companies, like Zyncro. Therefore, you’ve no excuse for not having your own community or work group on the topic that interests you.
If I’m left to my own thoughts, those thoughts can only increase as I receive new information. As we previously explained in the first part of this article, to search in Zyncro, you need to enter the term you want to search in the search box found in the top right corner of the screen.
In the second part of this article, we’re going beyond the segmented search to show the additional options in the Zyncro search that enables you to get more specific results. You can perform a search on a specific section of your Zyncro by selecting the section and clicking on Filter.
This field is associated with your contacts and when you start to enter a text, it will suggest the users that contain the text entered. With this field, you can display the items that have been published in Zyncro during a specific period of time on searching. The punctuation symbols that have been enabled for more specific searches are quotation marks and the + sign. To perform a search in Zyncro, just enter the term you want to find in the search box (top right corner of the screen). Beside the corresponding tab for each section, you’ll see the number of hits for the search criteria in brackets.
Messages: This tab shows all messages appearing in conversations on the Zyncro wall that include the search word. Files and folders: This tab lists all the files, folders and Zlinks created for sharing that include the search criteria in their title and that belong to the groups you have access to. People: This tab shows you a list of user contacts that include the search term in their profile (basic information, experience and skills, etc.) This is the best tool for managing internal talent! Zyncro is organizing its first webinar in Spanish on Enterprise Social Networks and the Enterprise 2.0.
Why not join all the other companies in learning more about Enterprise Social Networks and the Enterprise 2.0 and participate in this free webinar? Social networks have already become a basic communication tool for everyone these days and now they are being used for internal communication in organizations. The idea behind creating internal communities is so that employees to exchange contents directly, messages and documents, promoting imagination and creativity, motivating employees and increasing productivity and communication across the board, as well as reducing email usage.
In this webinar, Zyncro will point out the essential points in successfully implementing an enterprise social network in companies that want to strengthen their organizational culture and centralize know-how.
This webinar will be the first in a series of seminars focused on social software within the corporate environment. This Spanish-language webinar will take place on Thursday, December 15, at 18:00 CET and will last 30 minutes. You’ve heard of Enterprise Social Networks, but still haven’t got a clear idea of the benefits they could bring to your company? Deloitte predicts that by the end of 2013 90% of the Fortune 500 companies will have implemented and Enterprise Social Network.
Our mission is to help organizations take that step and achieve their maximum potential through the use of social technology applied in business environments. After several experiences in major enterprises and becoming a business owner, he joined the Zyncro team to help develop the brand internationally. Because today we are delighted to present the collaborative whitepaper by PrideCom and Zyncro with the key arguments for convincing management to incorporate an enterprise social network. A list of the myths that you will have to face, as well as their counter-arguments so that you leave no room for doubt.

So we need to present the impact that a digitalization project can have on business to management if we want them to buy in. Click here to download the whitepaper: Thinking about implementing an enterprise social network, but not sure how to convince your boss? At a time where the disappearance of the intranet as we know it is being questioned, where Forrester studies indicate that 50% of companies will invest in social business in 2012, intranets need to evolve to become faster, more intelligent, more sophisticated and above all, more social in order to stay in touch with the changing needs and habits of companies and their employees.
Furthermore, he will illustrate the ROI of Enterprise Social Networks and some Zyncro success stories. In short, all the key issues affecting intranet professionals will be discussed during the intensive and interactive 2-day conference.
However, today’s article aims to establish the main differences between these terms and the concepts that they represent. I’ll try to give you a “neutral” and general definition, using written reference sources (essentially, Wikipedia).
The term intranet is used in contrast to Internet, a network between organizations, making reference to a network within the area of an organization. All members have the chance to contribute to the collective knowledge, always within (as in the previous points) the scope of an organization. Be it directly (giving them access to the network) or indirectly, gathering their contributions on the internet (external network) through content tracking systems (Google Alerts, RSS, etc.). Who are the contents that are published in each of these corporate digital spaces aimed at? But if I share that knowledge with other people, not only is a quantitative change possible, but also a qualitative change, from which new, transformed knowledge will emerge. They can be used together and separately and their function changes according to the combination used. We have another whitepaper in which we explain how to convince top management in your company and take those first important steps. He specializes in innovation and holds a Master’s degree in Technology and Innovation Management from the Universite Paris Dauphine, in conjunction with ENS Cachan and Mines Paritech. This way, if you are thinking about embarking on a digital transformation initiative in your company, this whitepaper is perfect for you.
Master’s in Corporate Communication from the Universite de Lille III in France, degree in Journalism from the Universidad Complutense de Madrid, and member of the Internal Communication Board of DIRCOM. A possible example would be the social layers that are added nowadays to “SharePoint” (including Zyncro). In this case, technology as I’ve mentioned previously helps in making the exchange simple and cost-effective. Knowledge expands quicker in a community if the members are capable of expressing it in a way that is easy to understand: straightforward points, lists, tutorials, etc.
In this case, culture refers to the shared suppositions of a community on how it should work in terms of the tasks and relationships between members.
The best thing is that when we share with others, following these four conditions, the result of that act of sharing can be quite different to what we imagined at the start. It contains practical advice to approach the influence phase with management, an exhaustive TO-DO list so that nothing is left out, and a list of myths that we usually find in companies that will help you to structure your own arguments for internal sale.
Download the registration form and exchange ideas on the evolution of the intranet with Zyncro and other world experts!
To find out more about this type of hyper-connected, hyper-motivated, hyper-technological, hyper-efficient company… check out this infograph.
As he himself quotes, a community to share versions of Happy Birthday can be much bigger (as anyone can understand it) than one talking about poetry written in Sanscrit. This means that the number of people coming together to share interests has grown, as they can do it from the comfort of their own home, at a low cost, and achieve the pleasure of sharing with others in exchange.

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