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Secret Escapes aired its first TV advertising campaign in 2012, with its ‘worst kept secret in luxury travel’ tagline, which combined with strong word-of-mouth recommendation, has resulted in significant year-on-year revenue growth.  Alongside the consumer campaign, Diffusion will also be building the profile of Secret Escapes’ management team as travel industry leaders and raising the firm’s corporate profile as one of the UK’s most successful start-ups of the last decade. Rob Day, Editor at Secret Escapes, commented: “We were looking for an agency to develop an approach that significantly increases our share of voice across broader national lifestyle media, as well as the travel sections.

For many people who just a little hard of hearing (not needing a hearing aid) the whispering on the advertisement is extremely annoying and would be enough for me to avoid using secret escapes. The site already boasts over three million members, has launched in Germany and Sweden in 2013 and has formed partnerships with media outlets such as Time Out, the Telegraph, Conde Nast Traveller, The Independent and the Evening Standard.

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