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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Executive SummaryThe Company The Mission at Reebok is to be on the cutting-edge of sport and lifestyle productsbuilt upon a strong heritage in sports(Reebok, 2011). Mission And Vision Analysis Reebok’s VisionFulfilling Potential"Reebok is dedicated to providing each and every athlete - from professional athletes torecreational runners to kids on the playground - with the opportunity, the products, and theinspiration to achieve what they are capable of.
ENVIRONMENTAL ANALYSIS OF REEBOKBasically, it means those aspects of the surroundings of business which affect its operationand determine its effectiveness. 3) Reebok’s Fitness Culture and Positioning: Reebok created Reebok core training and the Reebok core board based on a breakthroughtraining technology and consumer market research. A SWOT Analysis is a popular strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in any businesses. Export from ConceptDraw MINDMAP into MS Word Document, Business Tools Perceptual Mapping, Software for Creating SWOT Analysis Diagrams, Create a Presentation Using a Design Template, SWOT Template, Program for Making Presentations, SWOT matrix template, Swot Analysis Examples, SWOT analysis matrix diagram templates, SWOT Matrix Template.
ConceptDraw PRO allow create SWOT Matrix in just one click for presenting analysis results preformed in mimd map structure using ConceptDraw MINDMAP. SWOT and TOWS Matrix Diagrams solution extends ConceptDraw PRO and ConceptDraw MINDMAP software with features, templates, samples and libraries of vector stencils for drawing SWOT and TOWS analysis matrices and mind maps.
The SWOT Analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. A SWOT analysis helps professionals to identify the positives and negatives in the organization and in the external environment. SWOT Analysis Tool for Small Business, What is SWOT Analysis in Marketing, Mind Maps for Business - SWOT Analysis, Mac Tools - SWOT Analysis, Management Tools — Total Quality Management, Software development with ConceptDraw PRO, SWOT Analysis, Total Quality Management Value, SWOT Analysis, SWOT Matrix Template. The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. Software for Creating SWOT Analysis Diagrams, Bubble diagrams in Landscape Design with ConceptDraw PRO, SWOT matrix template, SWOT Analysis Solution - Strategy Tools, Swot Analysis Examples for Mac OSX, SWOT Analysis Software, SWOT analysis Software & Template for Macintosh and Windows, SWOT Matrix Template.

SWOT Analysis solution from ConceptDraw Solution Park extends ConceptDraw PRO software with SWOT and TOWS matrix diagram examples and templates, that help identify and analyze Strengths, Weaknesses, Opportunities, and Threats. ConceptDraw SWOT analysis software is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats facing a project or business. Reebok strives to challengeconvention and lead through creativity and have been doing so for over 100 years(Reebok,2011).
It is mixture of complex, dynamic and uncontrollablefactors within which a business is to be operated. By synthesizing the intrinsic humanneed for self improvement and feeling good with the functional needs of improved strengthand performance for an active lifestyle, Reebok endeavored to redefine sports and fitness.Reebok?s goal was to communicate the key benefits to consumers globally.
You can export your SWOT mind map into a MS Word document, which makes using SWOT mind map easier if you need to collaborate it with other people.
SWOT-analysis includes determining the strengths and weaknesses in the company's activity, potential external threats and opportunities and assesses their relative strategic competitors.
The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT and TOWS diagrams. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram. The company was founded on one important value in the 1890?s, helping athletesrun faster (Reebok, 2011). SubhinderSingh Prem and it has dominated the India sports market with 51% market share far aheadof its competitors NIKE, PUMA etc.
And these are those factors which affectthe business for taking the managerial decision by the top-level management of thecompany.
SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories: strengths, weaknesses, opportunities and threats. Use the integration between the MINDMAP and PRO applications for fast drawing the SWOT matrix.

Since then the main vision has been to help athletes fulfill theirpotential (Reebok, 2011). Reebok India has a PAN India presence with its branchoffices in Mumbai, Kolkata, Bengaluru.
Reebok is an American- inspired global brand, which celebratesindividuality of the athlete while also helping the athlete to obtain goals they once thoughtunattainable (Reebok, 2011). It has always challenged and lean through creativity.It has introduced products in a wide range of sport shoe category from running, walking,aerobics, lifestyle, and newly introduced Runtone ready, Zigdynamic, Realflex etc. The Internal Environment Analysis Competition Analysis Industry Structure (Using Porter?s Five forces5. Re-energize the fitness and sports industry enabling Reebok to recapture its leadership position. So, it means that reeboks mission statement is much better than thenice.For analysis the mission statement firstly, we convert the data into numeric form for gettingthe output in percentage form. Successfully integrate the Reebok core business into the overall strategic goals of Reebok International (Be Reebok) and interactive marketing strategies. Reebok has trained and certified more then 800trainers till now.Reebok India commands a 54% market share in the premium sportswear industry accordingto the calendar year December 2008. Capture maximal mass market sales volume of core boards and videos2) Marketing strategies: Create, produce and deliver a breakthrough Reebok core training video series that generated excitement around the Reebok core training phenomena. Execute an integrated Reebok marketing asset strategy to launch and deliver Reebok core training to the fitness and sport training market. Maximize the penetration of Reebok core training into the US and key international markets by tapping the global Reebok University human infrastructure (master trainers, alliance members etc.

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