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We can network, share our best tips, or ask questions and get advice from fellow Triberr members.
Now is a perfect time to get more active on Triberr, because Triberr has found a new owner. Hope to see you, and let me know what you think, either here in the comments, or at Facebook directly in the group.
I have since given up on Google Plus, and I do not recommend putting any time or money into G+ marketing. Now, since Google has separated the most popular features from G+, it is more than ever a place for Big G’s hardcore fans. Instead of hoping for this patient on life support to come back to life, rather invest your time and marketing budget into this professional but underrated network, and into this proven-to-be-successful marketing channel. Circles, and especially shared circles, are Google’s innovative tool to network with people and to manage your connections on Google Plus. While learning how circles work, you’ll build a strong presence on Google Plus, you’ll get followers [probably lots of followers], and you’ll increase your engagement rate. I focus on using Google Plus for business, but if you use it just for fun, you’ll find a lot of the tips below helpful as well. It’s worth noting that activity, time on site, and niches on Google Plus are still much less than on Facebook – despite what Google Plus enthusiasts are telling you. You may not immediately find great activity in your specific niche on g+, so treat it strategically. You can exclude certain circles from your main newsfeed, or reduce the amount of content that’s shown from a circle in your main newsfeed. Circles are a lot like Twitter lists and Facebook lists for friends, but they do have important features, that neither Twitter nor Facebook offer. Everybody who can see a shared circle can add all or selected people from the circle to her own circles. We’ll start with an introduction to the circle management page, and then follow up with the best tips how to organize your circles, setting business goals, who to connect with, and how to find these people. You’ll find the page for circle management by clicking ’People‘ in the left hand menu, and then clicking ‘Your circles’ in the top menu.
To categorize I prepend circle names with a prefix that shows me what type of circle it is. When I add other people’s shared circles, the circle name starts with SC [short for Shared Circle] followed by the name from whom I got the circle, or by the date – in case I combined people from several circles.
All my circles related to our community Bloggers of Google Plus start with the prefix BoG+.
I’ll establish 6 business and marketing goals, and throughout the article we’ll keep coming back to those goals, and see which circle strategy is best for which goal.
Building your authority means shaping what you stand for [if you’re a micro influencer or Youpreneur], or what the brand stands for [if you represent a brand other than yourself]. The more people view you as the go-to-person for a given topic, the easier it is for you to get new clients. The more you focus on your niche with both points, the easier it is for people to put you into the matching business category inside their heads. On Google Plus, more than on other networks, there are people who present themselves as authorities in a given niche, but when you read their stream, you have a hard time finding out what niche they stand for. They have chosen to go for popularity by posting viral content that is NOT related to their actual business or niche. If you were to hire an expert with an hourly rate of $ 1,500 to help you, in whom would you make this investment? Would you hire the self-proclaimed expert who posts topically irrelevant, funny and entertaining stuff all day? Or would you hire the industry thought-leader who stays on-topic and publishes helpful, insightful, and respected content in her area of expertise?
Here are 3 social media experts combining highly relevant content with enormous likeability. For the goal of building your authority and influence, focus your content and the people you add to your circles almost exclusively on your area of expertise! Some people criticize vanity metrics as being unimportant and meaningless, and they correctly say that vanity metrics can be gamed.
But here’s a psychological fact: A profile with high vanity metrics at first glance looks more impressive than one with low numbers. This is why some marketers use large circle shares [chain-letter-circles] to increase their follower count quickly.
The more you push to increase follower count, the more the average engagement per person goes down. It takes A LOT OF WORK to get many followers fast, and increase meaningful engagement at the same time. I chose Guy Kawasaki and Peg Fitzpatrick to illustrate the ‘influence paradox.’ Guy is THE perfect example to show that casting a wide net and amassing untargeted followers results in relatively low influence per follower. It’s a simplified example – many factors come into play beyond the mere number of followers. Despite the low engagement Guy certainly is one of the most influential people in the social media sphere.
I spent more time on these 2 goals than on the next 4, because they are the core of your social media presence. Networking on social media is a clash of 2 concepts – going for max people and max reach, or going for topical focus, less people, and higher influence per person.
To then actually find and network with potential clients, you’ll want to circle those who interact with content relevant to your business.
You can find those people who interact with your own posts, or who interact with relevant posts on other people’s profiles, and in communities.
Once you fill your circles with potential prospects, you need a plan how to find and engage those who are most likely to become customers. Connecting with existing clients is one of the easiest and one of the most underused benefits of social networking sites like Facebook or Google Plus. Unless you sourced your client on g+ in the first place, you’ll probably have a hard time connecting to them here. If you DO have clients on G+, putting them in a special customer’s circle is the smartest thing to do! When I entered business almost 3 decades ago, what I just called ‘niche peers,’ was aptly called ‘competitors’. People working in the same industry, competing for the same customer base, are now forming strong bonds, supporting each other fearlessly. While you enjoy talking with your peers on social media, don’t forget to connect to potential clients. Make-money-online gurus selling make-money-online advice to the people who also want to make money by selling make-money-online advice.
In recent years an entire industry was born with just 1 goal: to connect brands to influencers. Influencer marketing agencies and influence measurement tools are making good money by helping brands to take advantage of influencers. It’s a good idea to have [at least] 1 circle with the most important people in your industry. A prospects circle can be further broken down into several circles based on how intensely someone is following and interacting with you.
For the 2 engagers circles (engagers & fans) add only people who interact on relevant posts.
An important point in increasing top-of-mind-awareness is getting in front of your customers more often.
And industry experts circle can contain people who are recognized experts, no matter how active they are on Google Plus. Using Ripples you can find the sharers for ANY Google Plus post AND the shares for ANY web page on the internet.
You’ll get influencer information not only for your content, but for anybody’s content! There are a few more fancy features in the tool, but what counts are the 3 questions listed above.
Ripples is the feature that truly sets Google Plus apart from other social sites, in terms of networking. Find people who have shared your G+ posts, and especially those who created many re-shares.

Visit profiles of relevant people, scroll through their stream and see who they interact with.
A relevant post is a post on your topic, targeted at the same people that you want as client. When adding a shared circle instead, at first you don’t go to profiles, you only watch the stream of the circle. When you sign up for Google Plus, Google will suggest a list with users from several categories for you to follow. Circloscope is an extension for the Chrome browser, and it’s a tool for circle management. You’ve learned what G+ circles are, how to create, rename, and reorder them on the circle management page.
Since Matt Cutt’s recent remarks, we’re all a bit more self-conscious about guest blogging, aren’t we? Being a well-versed, veteran, techno-savvy & enthusiastic blogger, I would like to express my interest pleasantly to become a part of your eminent platform as a Guest Blogger.
Guest posting is about building relationships with fellow bloggers, and about reaching new audiences.
If you DO create an account, you’ll connect your social media accounts to Klout, giving Klout direct access to your social media activities and connections. All the stuff that was Klout before (the ‘your-Klout-score’ stuff), has been moved to lower level pages, and it needs extra clicks to find that information. Top, front, and center at Klout you’re now presented with article snippets from blogs and news sources. Klout … intelligently recommends content that will strike a chord with your unique audience on social. While a lot of blogs covered the new sharing features, surprisingly no one analyzed what the change means for Klout’s core business – measuring online influence. Developing a large scale content curation tool (=social media sharing tool) is no small feat. Klout’s share tool sports features that you have to pay for with other content curation tools. Up until now, many people have ignored Klout, because they were simply not interested in their online influence score. When a brand wants to run an influencer marketing campaign, Klout will filter its data to find the best influencers to target. Brands pay Klout for the service of using Klout data to find good influencers for a campaign. Well, actually the investors do, Klout is just up to be bought for 100+ Million, but selling services to brands is Klout’s core business concept.
With a free sharing service a site that was completely irrelevant for most people, suddenly becomes useful for everyone interested in sharing content on social media. By offering a free social media sharing tool, Klout targets the number one bottleneck in its business model: the resistance of people to give Klout access to their social media profiles. When analyzing links you share through other services, they can only see who the same link.
That helps them not only to gauge your influence in shares or retweets [they could do that before], but also to find out what the members of your audience actually clicked on. The sponsored content would only be injected into the feed of influencers with matching topic and sharing behavior, i.e. I don’t expect that to happen, because a paywall will decrease the advantage the free tool delivers for Klout’s core business of measuring people’s social media activity. Klout’s current core business of connecting brands to influencers might fit well with Lithium’s enterprise clients. Did they tell you, social media will bring you tons of customers because everybody is on social media?
Right now lots of people are disappointed that Facebook isn’t sending them free customers in heaps and bounds. A writer who increases word count by adding legions of meaningless or redundant words [fluff].
It’s the kind of post that wastes 500 words to say what, if you deleted redundant and meaningless words, could have should have been said in 50 words. I blame most badly written content on SEO agencies and text agencies hiring freelance writers to mass produce content. A 2 sentence statement gets expanded into a 500 word article without adding any additional thought – just by creating long winded wordings and repeating the same idea over and over. Since I approved the post, I had to spend some time fixing the bad writing, and here I’m sharing how I did it. It would also be fair to say that the changes have come as a shock to many SEO consultants. The impact of Google’s key updates over the course of the past two years has certainly changed the overall scene. Designing websites is a professional job if you really want to have a platform that is effective at essentially drawing in the maximum internet traffic as possible under given circumstances. What steps should website operators take, in order to build a successful business for the future? It’s almost impossible to answer that question, without mentioning the need to concentrate on the production of great content.
In many cases, it also appears that there is a failure to identify what is required, in order to produce a sound strategy for the future.
It could be suggested, probably, that you, in order to create and write more high quality blog posts, could – as final step of editing before you finally and irrevocably hit publish – comb through each and every sentence and word of your post draft and delete unnecessary words, or repetitive thoughts, to make sure your sentences get stronger and more appaling to the audience who will be reading your well-crafted newly written fresh blog post. Presidents couldn’t win elections via Facebook, and governments weren’t toppled via Twitter.
Pause for a moment, read the last 3 paragraphs again, and get a feeling for the change that has happened in just 10 years.
In July 2012 Robert Scoble and Shel Isreal started to work on their book “The Age of Context.” It’s about how previously disconnected technologies come together and bring massive change to our lives and businesses, at a pace never seen in human history. The authors are two veteran Silicon Valley journalists, Robert in the area of technology, Shel in the area of business.
Robert Scoble and Shel Isreal funded the book with $ 100,000 from sponsors, so they could research current trends, interview the trend setters, and write the book as fast as possible. It’s hard to think of a more boring word than contextual, and the authors could sell twice as many books with a catchier title.
It means that technology tries to understand in which context you are actually using the tech. Apps are collecting data about you, and use the data to deliver more personalized services.
Age of Context is chock-full with exiting [or frightening] examples how your context (where, when, your social connections, info about your health, info about your interests, and much more) will be used by technology and services to design your experiences.
From a business perspective the question is: how does contextual technology change the way you get customers, you deliver our products or services, you market your business. Starting from that overwhelm, the Age of Context is a double sided sword: It’s exciting to see the possibilities of things to come. When we read quotes like this one from Tony Robbins, we usually think about the big, life-changing decisions. They are small, but their consequences build up over years and decades, like a powerful Tsunami builds up from initially shallow waves.
To ‚circle‘ someone means to add a person [more precisely a person’s g+ profile] or g+ page to such a list.
Depending on their settings, those people might get notified or even emailed about your post.
Once you click one of the circles, the upper part of the screen will show you all members of this circle. I use ‘clients’ more often because a lot of my readers are agency owners, consultants or freelancers. Highly motivated, likeable people – but they fail to position themselves as full time expert.
To increase likeability while being relevant, focus on relationships instead of posting cats and bacon.
For the purpose of circle management remember this: It’s easy to be influential in a small group, it gets harder, the larger the group of followers is. Analyzing why, and how this fits together with the low g+ engagement is beyond the scope of this blog post.

Did you ever notice Google offers the option to add people to your circles even on search results pages? People find you as authority in a given topic, follow you, and the more often they get in contact with your focused content, the more likely they are to consider your services or products. On social networks it’s easy to get carried away and spent time on the less important activities – like chatting with fellow business owners instead of marketing to your potential customers. Like with any young industry, we’re seeing some stupid developments, and unrealistic expectations.
Naturally, the relevant influencers are a small sub-group of ‘industry peers’ mentioned in goal #5 above. They have published books, built a major blog, or written blog posts on high profile web sites. I know you love them all, but trying to make them all work at once will require insane amounts of time. If someone shares or comments on funny gifs you posted, this does NOT indicate she’s interested in your business topics. The next section of this circle tutorial shows you how to find the most powerful G+ influencers. Sharers who created lots of re-shares for this post, might also create shares for your posts – once you are connected to them! To find relevant people for your topic, use the tags at the top of the page, right next to the language chooser. Once updated it will be completely different from the current version, so there’s little use in adding an extensive how-to-use-circloscope today.
I ensure that my write-ups on the latest web development technologies, new trends & innovations for diverse industrial sectors will enhance knowledge as well as keenness of the readers. Currently, all these posts has become the most liveliest conversions among the web developers & designers.
If you have any disarray or query regarding the aforesaid points, you can revert me for the same freely. It’s a nice site, and assuming their work results are professional [which I don’t know], the pricing is good.
Some of the grammar mistakes in the letter above could have been avoided using Microsoft Word’s automatic grammar checker. If you remember anything from this post, remember this!Don’t drop guest posts to random blogs like a bird randomly drops its business on its way flying south. Once you’re already connected to a blogger, you won’t fall into the trap of sending a copy-and-paste letter. It’s a gigantic shift; Klout transformed into something completely different – on the surface!
Klout has effectively decreased visibility of their controversial influencer scoring content. Klout has invented an easy to use sharing tool, and you can use it to share those article snippets to your social media accounts. By ignoring I mean: They didn’t sign up to Klout, they didn’t connect their social media profiles. The more influencer data Klout has available, the more valuable it is for brands, the more influencer marketing campaigns Klout can sell.
Your info remains within Klout, and Klout merely acts as a “messenger” between you as an influencer and the brand.
By connecting your social media account to use the share tool, you give Klout more direct access to your social media activities and connections. While many people may not have bothered to manage their topics, the voting buttons in content snippets are more likely to be used.
By replacing the links you share with their own redirect links they can easily track spread of links and clicks within your network and beyond. Now they’ll see the exact path through multiple generations of sharing over time (think Google ripples), and – more importantly – they can track clicks. Klout might add a paid version of its new social media sharing tool, once the platform has matured. So, as long as Klout is missing the most important features for a power sharer, it’s not on my A-list.
But being a power sharer it’s VERY important for me to be able to share from my own favorite sources, too. How many share-worthy posts to you expect me to find in the first 5 or 7 items you show me?
It shows the articles that Klout actually suggested to me today at the top of the articles list. Kick your web designers hard for thinking it’s chic to have light grey font on white background. They also employ the technique of writing unnecessary stuff or repeating themselves in order to increase word count of their writing to get more text and write more words.
So it happened today, when I approved a post that should have been sent to hell right away. Indeed, I would suggest that content will be at the heart of all successful search engine strategies in 2014. Most households were on dial-up internet, you could forget about watching videos, and YouTube didn’t exist. Depending on what Google knows about you and your current situation, you’ll get different answers for your search. At the same time it’s scary to see how much more complicated things are going to be pretty soon. 20121 Kings 8:28 -- But please listen to my prayer and my request, because I am your servant. You’ll quickly see that no other social network offers such detailed and sophisticated networking possibilities. How does your specific goal govern the specific circle strategy you use to connect with people? What I mean is: circle people who’ve shown interest in your topics, and start networking with them.
That they created the community is proof that they are positioning themselves in that area. Google is even stupid enough to frequently suggest users to circle who haven’t posted a single post to their profile. It’s not far off, but it’s also not a truly excellent fit.Explore each blog you want to win as guest blog platform. Don’t even offer guest posts to blogs you don’t read frequently and you don’t have a relationship with. As a result, it creates a Klout score, a value that is supposed to show how influential you are online.
They are not doing it now, but it’s certainly an option to offer brands adding sponsored content to the influencer’s feed.
Scrolling through the stream just for a few posts will already bring up the same sites again and again. I can only see a handful of posts without having to click ‘view more content.’ Technically it is easy to load new content automatically as I scroll down.
When a post contains multiple images, Klout seems to use the first one or the featured image. Sometimes it’s impossible to see a connection between my topics of influence and the articles Klout suggests for sharing.
And you’re supposed to add content to a gazillion content platforms, and send guest post to other blogs. Not sure if there are more options, Twitter and Facebook is what I’m seeing for the moment.
Mismatch of topic is the number one reason I reject guest pots for InternetBusinessMastermind.
Everybody would love you double, Klout, if you add sharing to Google plus personal profiles.
Instead, you should be enthusiastic to write a post exclusively and tailored for this blog.

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