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Twenty-nine per cent of the small business owners surveyed reported that training and development takes budgetary priority over most strategic and operational initiatives.
Although most companies understand the importance of video and internet technology when it comes to marketing their products and services to consumers, some have yet to capitalize on the improved training opportunities provided by technology.
Most role play videos focus on a common scenario involving actors playing the role of different parties in an interaction.
While role play videos do provide an excellent boost to any companies training procedures, creating an effective one comes with challenges.
Role play videos can serve as valuable tools in almost any industry to show helpful information to stakeholders. There are many different techniques for creating a great role play video, but no role play video can work the way you need it to without good planning, brainstorming and an effective script. Thousands of companies utilize role play videos to train employees to provide better service, improve workplace safety, increase sales and more. So if you are looking to update and refresh your current training material, this could be a great option.
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To combat this, owners are investing in training and development to create the employees their business needs to thrive. On average, small businesses spend eight per cent of revenue on training and development, and expect to nearly double spending on training in the future (anticipating and average increase of 7.5 per cent over the next two years). Constant development and the abundance of different methods can make the selection of the right training practices confusing. The example below is a role play training video we produced for Chemmart Pharmacy, to show how an employee should provide excellent customer service. However, employees often struggle to comprehend procedures and future situations when simply reading them from a training handbook.
Quality audio and video systems must be in place so that the final video is clear and free of technical distractions.
Although most are targeted at a specific type of employee during training, role play videos can also provide information for customers on how to interact with the company’s products and services. There is proven value in the ability to portray real life scenarios through video, regardless of your company’s product or industry. Why you should try a demo videoKeeping it cool: How to make Cool Training videos for corporates and small business -Blog-I’ll Buy it! However, role play videos continue to represent one of the most effective methods for training today.

Role play videos allow companies to use video technology to train their employees more effectively.
Role play videos add a sense of reality to the training process and more effectively portray the daily tasks faced by employees.
The actors involved the video must have a complete understanding of the material so that they can effectively play the correct role.
These types of videos are very good at retaining the attention of the intended viewers and can sometimes portray a specific situation more clearly.
But Show Me How It Works First Please3 Reasons Why Video is the Best Medium to Explain Product BenefitsSix Types of Training Videos That Every Business Should ConsiderBoring Training Sessions?
They are typically much more prepared to handle real interactions and situations when they have seen a similar situation on video beforehand.

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