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Communication is the process of exchanging information in the form of messages, symbols, thoughts, signs, and opinions.
It would be extremely hard to imagine a world without some form of interpersonal interaction. Some of the basic ways by which we communicate with one another is through speech, sign language, body language, touch, and eye contact. These means of communication are used for transferring information from one entity to the other, and always involve a sender and receiver. Communication of information, messages, opinions, and thoughts can be done with the aid of different communicative aids such as books, Internet, smartphones etc. There are mainly four types of communication which are used in various ways to convey the final message to the receiver. This form of communication takes place between two individuals and is thus a one-on-one conversation. This type of communication can take place only when there are more than two people involved. This type of communication takes place when one individual addresses a large gathering of people.
Media communication is developing at a meteoric rate in order to ensure clarity and to eliminate any ambiguity.
A training workshop might be one example of a particular type of communication exchange in which we have particular communication goals (both for workshop participants and for the workshop facilitator): For participants, these might be to “Get Information” and for a Facilitator might to “Give Information”. A performance appraisal discussion would be a different type of communication exchange, in which a key goal would also be to “Give and Get Information”.
Listening to a child talk about their day at school is another type of communication exchange. An alternative way of expressing what is stated above is to suggest that because there’s a lot of information out there, we all tend to seek to find the pieces or parts of the communication puzzle that we think we need. On the other hand, we also have to give information to people to get them to do something – this is where we transmit or “push” information out to people. Of course, there’s also a lot of information that is pushed at us, some of which we absorb and some of which we filter out.
This is where our communication efforts or goals tend to achieve varying levels of success – just because we talk doesn’t mean anyone has listened! Although we clearly both ‘send’ and ‘receive’ in order to communicate effectively (or to achieve our influencing goals) communication studies reveal a hierarchy of the progressive effects of communication attempts.
At the base of this suggested communication effects hierarchy (or, if you like, the very first stage of an attempt to influence) is Awareness (if we don’t achieve that, we’ve done nothing).



The next level of Acceptance means that not only has the other party been aware of our communication efforts or attempts, but they have retained something significant from it and properly digested or accepted what we’ve communicated.
But, just accepting what we’ve communicated doesn’t mean that the other party has agreed with it or feels positively towards it. In summary then, what type of communication we are attempting, we must remember that if we want to be successfully at influencing another person or a group, we have to take them through all five stages of this hierarchy.
Jon Warner is an executive coach and management consultant and in the past has been a CEO in three very different companies.
ReadyToManage is your one-stop shop for world class employee and personal development resources. There are mainly four types of communication, which are used in varying ways depending on the medium used or the way in which information is exchanged. The cycle of communication is said to be complete only when the receiver has understood the sender's message and intent.
Speaking is an effective way of communicating and helps in expressing our emotions in words. It includes the silent conversations we have with ourselves, wherein we juggle roles between the sender and receiver who are processing our thoughts and actions. Here, the two individuals involved will swap their roles of sender and receiver in order to communicate in a clearer manner. Here the number of people will be small enough to allow each participant to interact and converse with the rest. Nonverbal communication involves the use of physical ways of communication, such as tone of the voice, touch, and expressions. Body posture and language convey a lot of nonverbal messages when communicating verbally with someone. Thereby, making written communication an indispensable part of informal and formal communication.
For example, topography, photography, signs, symbols, maps, colors, posters, banners and designs help the viewer understand the message visually. When these icons are used in a public place, phone or computer, they instruct the user about their meaning and usage. All of these visual features require us to view the screen in order to understand the message being conveyed. The aforementioned four types of communication have played a vital role and continue to do so, in bridging the gap between people, commerce, education, health care, and entertainment.
These might include to inform a person or a group, to get information, to get action, to understand and be understood, to change behavior and to persuade, for example.


However, it is also likely to include the communication goals and skills of “Persuading” the other party, as well as “Getting Behavior Change”.
As a parent and a child listen and talk (send and receive), each party is likely to engage in a lot of attempts to “Persuade” along with a strong attempt on both sides to “Get action” of some kind.
These communication activities can be described as either “pushing” or “pulling” information (and both are very different types of communication skills). Examples might be advertising our products, calling someone to tell them about a meeting, or announcing some organizational changes. Just because we’ve listened (or more accurately just heard the words) doesn’t mean we’ve understood. At this stage, just because someone’s aware of what we’ve said, doesn’t mean they will necessarily remember it – in fact, people typically forget about 50% of what they hear instantly, with as much as 75% of it gone within hours. That only happens if he or she engages with it to the point that he or she forms a personal opinion or Attitude about what has been communicated. Which is where most of us (perhaps unrealistically at times) start out expecting to arrive pretty quickly! Jon Warner is a prolific author, management consultant and executive coach with over 25 years experience. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page.
This process of communication when analyzed can either be conveyed verbally to someone or stay confined as thoughts.
In such cases, there is usually a single sender of information and several receivers who are being addressed. Examples might be doing an Internet search or asking someone for directions or information. Unless a specific issue is being discussed, small group discussions can become chaotic and difficult to interpret by everybody.
Creative and aesthetic nonverbal forms of communication include music, dancing and sculpturing. And just because we’re persuaded (ourselves personally or anyone else) doesn’t mean we’re going to do anything about it!



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