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14.08.2013
Rabatte bieten aus Unternehmersicht nicht nur Chancen, sondern auch nicht zu unterschatzende Risiken.
Allerdings… (jetzt kommt wieder die andere Seite) besteht auch bei gro?en und etablierten Marken kein Grund fur panische Angst vor Rabatten. Zuletzt ist etwa „Secret Escapes“ mit solch einem Konzept angetreten und bietet Platze in Luxushotels zu stark reduzierten Preisen.
So hat die Begrundung von Secret Escapes, dass die Raumauslastung in Luxushotels nur selten bei 100% liegt und dass sich dadurch die Moglichkeit eines verbilligten Aufenthalts ergibt, durchaus gute Chancen, auf potenzielle Secret Escapes Kunden uberzeugend zu wirken, ohne den Wert eines Luxushotel-Aufenthalts in den Augen der Zielgruppe zu senken. Solche Tricks konnen sich durchaus dafur eignen, mangelnden Erfolg so zu kaschieren, dass der Mangel beim oberflachlichen Blick nicht auffallt. Und welche Rabatte liebt Ihre Zielgruppe?Weitere E-Commerce-Trends, die man vielleicht nicht brauchtDiese Uberschrift ist langweilig. Our ‘my city’ series puts a new perspective on some of our favourite places, as we catch up with creative residents, asking them to divulge their best kept secrets. For the Big Apple, we consult none other than Secret Escapes’ US Editor and New York resident, Gina Volpe.
I stand by my claim that coffee you’ll get from the street coffee carts, scattered about three deep on pretty much every block on weekday mornings, selling cups for $1, is the all-time best. When I first moved to the city, my then-boyfriend, who had lived here for years, had never been to Trinity Church Cemetery.
If a friend’s visiting, which is your go-to restaurant to show them a decent New York dinner? For burgers, JG Melon or, if I’m feeling strong and able to handle the scene, Minetta Tavern for the famous Black Label Burger; this buttery goddess is worth all of its $28 dollars (and the undignified jostling while you wait in the jammed bar area).
True Coal Yard story: I was once there on a Saturday night, chatting with a guy at the bar who was named Chris but went by Tornado. The Market NYC on Bleecker Street is also pretty cool and great for finding weird stuff to decorate your apartment with.
Times Square is a god damn nightmare and best completely avoided, even if you’ve never seen it before. Everyone says Brooklyn (Bushwick, East Williamsburg, Park Slope – take your pick) since it’s, like, $1 cheaper than Manhattan rent and full of young people and the type of small ma-and-pa places people can feel good about visiting, but I must say, I don’t really get the appeal. London, since I have a built-in group of people who would be obligated to be friends with (or at least nice to) me, in the form of my lovely Secret Escapes co-workers. This is embarrassing to admit, but I’ve never spent any good amount of time in Astoria. My wife and I are visiting New York for the first time in September from British Columbia, Canada.
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First time or fiftieth, the sight of this mesmerising city as you approach by water is enough to knock you unconscious. When visiting one of the most beautiful and romantic cities in the world, there are few things better than gussying up in your fanciest frock and taking in a classical concert before strolling back to your hotel under the glow of the moonlight. The water-lapped mansions of the Grand Canal are without a doubt the grandest buildings you’ll ever see on stilts, but nothing can prepare you for what’s inside them. Whether you’re in town for Carnevale or not (15 February – 4 March and a helluva spectacle if you can face the hordes and the inflated prices), mask-browsing is a must.
Venice is said to boast more artistic masterpieces per square mile than any other city in the world, so if you’re in the slightest bit creatively inclined, it doesn’t get more inspiring than this. Ryanair currently operates budget flights to this small airport, which is really nowhere near the City of Water at all, at 5km southwest of Treviso and a 30km transfer through gridlocked traffic. It’s the quintessential Venetian pastime, for sure, and you’ll want to climb aboard one even more when you see them bobbing under inky blue covers.
Follow our blog with Bloglovin and if you want to let us know about a Venice do or don’t of your own, please leave us a comment below.
Keep checking back, Linda as I’m sure our readers will have plenty of tips that might come in handy for your trip. When I went to Venice a couple of years ago I did a walking tour which was very informative and took you to areas that you may not normally find.
Don’t forget to visit San Giorgio , the view of the city is amazing from the campanile, probably best to go early it gets very busy. I’ve been to Venice four times on day trips, all in various summer months and can say hand on heart that there was no smell whatsoever. Hi Venice lovers-my partner and I stayed at the converted flour mill on Giudecca which is beatiful inside and out.
Finally, do try to find a Vivaldi concert in the evening-it is atmospheric and the music is just sublime and Venice is the best place in which to experience it-often the concerts are done in period costume.
I have been to Venice three times and I do prefer September, I also stay in the St Marco area, its convienent and you can walk everywhere.
Im Extremfall konnen Rabatte Marken beschadigen und Unternehmer in so etwas wie eine Rabattfalle tappen lassen. Man kann zu intensiv auf Rabatte setzen, die potenzielle Kaufer vom Kauf uberzeugen sollen. Die Sache konnte funktionieren: Macht ein Anbieter glaubhaft, dass er Kunden durch Rabatte Zugang zu Produkten bzw. Die Abhangigkeit des Angebots von der Raumauslastung reduziert das Risiko, dass der Kunde den Rabattpreis als Normalfall ansieht, auch wenn ihm standig neue Rabatte angeboten werden. Wer intensiver schaut, entdeckt meistens dennoch, dass hinter schoner Fassade die Mauern brockeln. Selbst, wenn man Trickserei mit Rabatten zur Verschonerung von Kennzahlen menschlich manchmal nachvollziehen kann, besteht hier die Gefahr einer echten Rabattfalle.
Was bringt mehr Erfolg: 10% Rabatt auf ein Smartphone oder eine Aktion, bei der es bei jedem Kauf des Smartphones gratis ein paar Kopfhorer obendrauf gibt? Geburtstagsrabatte), Ausverkaufsrabatte, Treuerabatte, Neukundenrabatte… Finden Sie Ihren Weg, Rabatte geschickt in Ihre Marketingstrategie einzubinden, OHNE in irgendwelche Rabattfallen zu tappen.
From their favourite galleries, to their go-to coffee spot, there are plenty of hints and tips on how to stay like a local.


When you order with cream, the coffee is so thick and malty that it’s basically a milkshake. We both love old, creepy things, so I convinced him the churchyard, with gravestones dating back to the 1600s, was right up his alley. Not to be deterred, we shimmied up the locked, wrought-iron spike fence and hopped over, in broad daylight and full view of tourists snapping photos.
Frankies 570 Spuntino is probably my go-to; I’ve gotten many a friend hooked on the cavatelli with spicy sausage and browned sage butter. If you like cheap drinks, a solid juke box selection, a dog-friendly backyard patio area, a delightful assortment of weird locals (when there’s anyone in there at all) and an everything-goes type of vibe, this is the place to go to escape the East Village bustle and knock back a vodka soda or four. While he was talking, a small white object fell out of his mouth onto the floor, and he just kept talking, unphased. But then again, I live on the Upper East Side, which is basically grandma-ville, so don’t listen to me.
Okay: wake up, head straight downtown to Locanda Verde with my husband for a gut-busting brunch and a martini or two, hopefully spot a celebrity or two (Judge Judy is at the top of my wishlist), meet up with friends in Central Park for a leisurely picnic (presumably someone else will have stopped by the liquor store and Citarella for the wine and bread and jams and cured meats), meander home to 94th Street for a nap, wake back up and get all fresh, venture back out for a pasta dinner and the mind-blowing bomboloni at Ristorante Morini on Madison and 86th, head home to watch DVR-ed Dateline episodes and then go to bed before 11. It’s only about a two-hour drive from the city, and it’s exactly as weird as you’d expect it to be. Nowhere else feels like New York, so the minute you step off the plane and there’s a crabby TSA agent yelling at you, it’s like, “Ahhh, I’ve missed you.” Then I get into a cab, immediately get car sick, and need a vacation again. You’re already guaranteed to experience way more local authenticity than you would in Times Square.
Venice is one of the most-visited destinations in Europe (not least because its days are likely numbered), so you’ll need to be a bit savvy if you don’t want to get swept along with the tourist crowd. Rickety, grand, centuries-old hotels with original features, often hidden away along the winding maze of streets – some accessible only by water taxi.
The settings and costumes are quite spectacular – Teatro La Fenice opera house is breathtaking and probably the most famous, but there are plenty of smaller and less expensive venues to choose from.
The 18th century Ca’ Rezzonico, a palazzo once owned by the socially upward and financially buoyant Rezzonico family, is one of the most rewarding glimpses of noble Venetian life you’ll find.
There are a lot of mask shops in Venice, but only a handful of mask-makers, so do your research and suss out where the authentic craftsmanship is. There are countless galleries, the canal-side is the territory of art sellers and the entire place feels like a living oil painting.
Given the choice, you’d be better advised to fly to Marco Polo, which is a more manageable 12km from the centre. Don’t linger in the main tourist spots for too long if you’re only staying for a few days; this labyrinthine city is at its most enchanting in the more clandestine backstreets. But the thing is, it’s just as peaceful and atmospheric to stop on a bridge for a little while and watch other people shell out for the experience. St marks square and the Rialto bridge are lovely but I didn’t eat or drink there as it was extortionate! The weather is milder but you don’t get the pungent smell that Venice is known for in summer. The cost also included a trip on a gondola which was a much cheaper way of getting that experience if you don’t want to leave Venice without trying it!
We spent a very gothic hour in the church during a major thunderstorm – a once in a lifetime experience (one of the monks started playing the organ, which definitely added to the atmosphere). Whilst the Hilton is expensive they do provide a lovely finger buffet ALL DAY which is great if you cannot find somewhere nearby to eat AND they have a rooftop swimming pool and bar with great views of the main island.
Do plenty of reseach BEFORE you go on the main things you want to see and the cheapest way to book or see them-the planning is all worth while as part of your added enjoyment. Give it a try, I enjoyed the Venitian couisine specialties and the great wine in this great walk through the city, discovering places I just would never had seen, and listening interesting stories about Venice… really worth it. Irgendwann wurde “20% auf alles (au?er Tiernahrung)” zum perfekten Satz, um Menschen auf die Risiken von Rabattaktionen aufmerksam zu machen. Viele Unternehmen setzen immer wieder auf Rabatte und diese Rabattaktionen bringen ihnen tatsachlich Erfolg. Gott sei Dank ist es auch nicht so, als konne man allgemein gar nichts uber Chancen und Risiken von Rabatten sagen. Zu viele Rabatte erwecken moglicherweise irgendwann den Eindruck, die rabattierte Marke sei so wenig wert, dass nur noch der Preisnachlass Menschen dazu bringt, sich fur sie zu entscheiden. Leistungen bietet, die diese Kunden sich ansonsten nicht oder sehr viel seltener leisten konnten, kann der Rabatt ein tragfahiges Fundament des Geschaftskonzepts sein. Aber durch Rabatte kurzfristig ansteigende Verkaufszahlen konnen der Prasentation von Kennzahlen zumindest ein etwas netteres Aussehen verleihen, wenn man diejenigen Zahlen in den Vordergrund ruckt, die sich aufgrund der Rabattaktion positiv entwickelt haben.
Men der er jo ingen grund til at vente helt til n?ste ar med at fa noget sol og fede oplevelser i godt vejr, for der er masser af gode tilbud at hente pa nettet, hvor for eksempel Secret Escapes hurtigt kan sende dig til varmere himmelstrog uden at tomme dine lommer.
We did our sightseeing, and all went well until the hop back over, during which one of the spikes stabbed my guy right directly in the butt-cheek – I’m talking pierced skin, the works.
I thought it was a tooth and asked something like, “Did your tooth just fall out?” Turns out nope, it was only his gum. Nothing but slow-moving hoards of tourists, crappy chain restaurants, spooky people in Elmo suits and other terrifying character costumes… ugh, it is the bane of my existence. In my book, anything that cuts down on the need to flag strangers down with embarrassing requests to snap a photo is a plus for humanity.
My husband and I rented a house there with a friend this past fall and winter, and it was the perfect place to hole up and get cozy and not be sad about how cold it was.
Harlem isn’t my typical stomping grounds, but I can wholeheartedly recommend paying a visit to Red Rooster on Malcolm X Boulevard between 125th and 126th. A substantial collection of paintings from the period are exhibited here, but the finest riches are the rooms themselves; adorned with Murano chandeliers, hand-crafted furniture and ornate frescoes.
Plan a few pit stops in advance to save aimlessly wandering (Harry’s Bar is famed for its Bellinis – they were invented there!) and dine late to make the most of the evening.
As liberating as it might seem to lose yourself amongst the palazzi with nothing but an SLR and a heart full of adventure, you will just get lost.
Beware of the smell of the canals in the very hot months, we went in January and it was still a little smelly in the cold! I think we booked through Viatour and was approximately 40 euros each including a guide and gondola ride. You’ll get to know the city in better detail and you can always go back to your favourite parts afterwards.


Many of the churches have great art, which is even better to see than a gallery as it is where it was designed for. Another trick we employed was to make our own lunch by using the mini-markets and supermarkets down many a side street. Plan your routes daly to fit the most in and give your feet a break-aimless meandering is tiring and you can miss so much just by not realising what you are near to. Visit the old luxury hotels, do some shopping and enjoy eating the wonderful food both inside and outside cafes away from the tourists and drink a Bellini and lots of vino.
And if you just want to try the thrill, you can go on a real gondola as well, included in the price!
It is renowned for its lace making but also has attractively painted houses and is relatively quiet. You have no clue as to what training and theoretical education these men [and women] have to undergo to be a gondolier, it’s not as easy as you think and certainly not something everyone can do. Andererseits ware es eine zu extreme Reaktion auf diese Risiken, vollig die Finger vom Instrument „Rabatt“ zu lassen.
Wir haben deshalb einmal einige Aussagen zu Rabatten im Onlinemarketing gesammelt und beleuchtet, um Ihnen die Entscheidung, ob wann und wie man Rabatte einsetzen sollte, etwas zu erleichtern.
Dann bleibt jetzt eigentlich nur noch die Frage, wo sich die Grenze zwischen akzeptabel ma?iger und unakzeptabel exzessiver Nutzung von Rabattaktionen befindet? Allerdings gibt es Ausnahmen und es wird vielleicht Zeit, etwas mehr zwischen Markeninhabern und reinen Handlern zu unterscheiden. Aber… je weniger das mit solch einem Geschaftskonzept angebotene Produkt als exklusiv gilt, desto gro?er wird wiederum das Risiko des Handlers, seinem Shop das Image eines Ramschladens zu geben. Leiter der Abteilung "Conversion Optimierung" beim Performance-Marketing-Netzwerk QUISMA, Abteilungsleiter Websites beim Autovermieter Sixt und Abteilungsleiter Performance-Marketing beim Freizeitmarktplatz Regiondo.Ansgar SadeghiAngar Sadeghi arbeitet bereits seit vielen Jahre als selbststandiger Online-Journalist und Texter.
The Catskills scenery is beautiful, the main street packed with cute shops and eateries is perfect for bopping around, and the hippie-dippie vibe everywhere makes it so fun. This is Marcus Samuelsson’s spot serving up some seriously delicious American comfort food. If you can’t bear to scrimp on style, Palazzina G is a fabulous five-star on the Grand Canal that conceals chic Philippe Starck-designed interiors behind a 16th century facade. Stroll from (lightly swaying) room to room and relax in the lovely courtyard to the side of the building. This tourist trap is all about professional pickpockets and overpriced restaurants serving average food.
Tuck a detailed map in your back pocket or it will quite possibly take you all 400 bridges to find your way back to your hotel. It’s not as romantic as you think being quite that close to the murky green deep for 40-plus minutes, especially if you haven’t paid extra for some be-striped local brawn to steer for you. I would also recommend taking a train to Verona and checking out the Romeo and Juliet Balcony that inspired the play.
Select your own fresh Italian rolls, cold meats and simple salad with a bottle of something nice and search for somewhere nice to set out your picnic (there are many lovely parks or museum grounds that would do well) – then you have saved money that you can use later on in one of the better restuarants tucked away in the back streets and away from the tourist areas. I would love to see you train to become a gondolier and see how hard it is to row overweight tourists with one rod.
Es ist wohl einfach eins der Instrumente im Marketing, die man mit besonderem Bedacht nutzen sollte.
Und ja, die Dauerrabatt-Strategie hatte wohl ihren Anteil daran, dass es sie nicht mehr gibt. Sie konnen Neukunden locken, Bestandskunden eine Freude machen und sie noch enger an eine Marke (einen Handler) binden. Und die (Sie wissen schon) kann wieder nur fur den Einzelfall festgelegt werden, wobei man im Zweifelsfall aber lieber etwas zu vorsichtig als etwas zu forsch mit Rabatten arbeiten sollte. Im Handel kann ein Onlineanbieter, der regelma?ig neue attraktive Rabatte fur verschiedene Marken einer Produktgruppe prasentiert, viel eher ein attraktives Geschaftsmodell haben.
Und am nachsten Quartalsende folgt die nachste Rabattaktion, bis sich Probleme nicht mehr kaschieren lassen. Always take a light rucksack, empty plastic bottle, two plastic wine glasses and a fold-away knife with you and you are fully equippped for your picnic al fresco. Solche Marken werden Menschen nie dazu bringen, vor Begeisterung zu schreien, wenn sie sie in Handen halten.
Wer beispielsweise Vorgesetzten Kennzahlen vorlegen muss, der mochte, dass das gute Kennzahlen sind.
Levan i Cornwall, Marseilles, Maldiverne og Stockholm, hvis du kan nojes med en sviptur til vores naboer, og det er alle destinationer, du kan score en tur til med op til 70% rabat.
Try the Al Ponte Antico Hotel, Hotel Palazzo Stern or Hotel Ai Reali (pictured below) for gilding, elaborate wall coverings and knock-out views. Admiring the city from the water is a must, of course, but you can do it on the open-air deck of the brilliant vaporetto (the water bus) or private water taxi – a service offered by many of the best hotels. Contrary to the advice in the main blog I would suggest to DEFINATELY go for the Gondola ride, especially if you feel you may only visit once-if you make an early start before too many toursists are around-get chatting to the Gondoliers who all have good English and with a little cheek you may be able to negotiate a discount for being the first clients of the day-there is nothing like a good bit of advertising by being the first in the boat as it encourages other tourists to also consider it whilst you have set the ball rolling! Merkt solch ein Mensch dann gegen Ende eines Quartals oder Geschaftsjahres, dass etwa die Verkaufszahlen nicht stimmen, konnte er versucht sein, mit Rabatten einen kurzfristigen deutlichen Anstieg der Verkaufszahlen zu erreichen. Merke: Rabattaktionen sind KEINE Losungen fur tiefgreifende Probleme eines Geschaftsmodells oder einer Strategie. Pa linket herunder hopper du videre til Secret Escapes, hvor du kan tilmelde dig for at modtage nyheder om de bedste tilbud. Instead, sidle off to a nearby back street and eat some authentic Italian grub for a third of the price. And it IS worth it, getting down little side canals too small for the waterbuses and taxis, being closer to the water and to some of the beautiful buldings on the main canal. Und… es gibt nicht einmal goldene Regeln, um allgemein klar unterscheiden zu konnen, wann Rabatte eher toll oder eher gefahrlich sind.
Die Entscheidung lasst sich nur im konkreten Einzelfall treffen und ist dann nicht automatisch gultig fur alle anderen konkreten Einzelfalle.



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