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13.04.2015
I recently wrapped up a launch of my signature move, my flagship program, A Course About Copy. Through it all, it’s become VERY obvious to me that there’s ONE simple secret to a successful launch. Even if you felt like a loony toon and technology was actively working against you just about every step of the way. Even if you stayed up way too late and can think of a squillion things you’d like to change about your video series.
As long as you can LEARN from those lessons (+ use them to inform your next move), it’s a win.
Once you get movin’, you’ll discover Qs you wouldn’t have even known to ASK if you were still stuck in prep mode.
I’ve launched ACAC a squillion different ways – free video series, free Facebook group, free webinar, a combo of all of the above, and even just a few emails. Document what worked, what didn’t, write down any ideas you’d like to try for next time, and give yourself some breathing room to celebrate your successful launch. It’s your ‘weirdness’ that will be your greatest source of inspiration and keep you going when others would quit. Regular people let the voice in the head; judging every single one of their moves, cripple them.
Ohhh Nikki, your blog posts always have a way of making the most complicated, stressful things seem simple and doable!
That being said — do you have any tips that you wish you’d done for your first-ever launch? I have yet to do a cost analysis, Kristy – and my business has been profitable since its first full month 2.5 years ago! Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Posted with permissions from the July 9, 2015 issue of Medical Device & Diagnostic Industry, United Business Media  LLC.
The Victoria's Secret Fashion Show 2013 held in New York brought amazing performances, a myriad of spectacular sexy looks and several interesting moments. An interview with the Editor of Aignos Publishing reveals the “secret” to becoming a great writer…. MARCANTONI: First, let me say that I am a great admirer of Across the Margin and the works of Chris Thompson and Michael Shields, two forward-thinking spirits who embody in more ways than one the powerful new paradigm presented to this New Era of writers. ATM: If the old paradigm was overly clinical and emotionally distant, then is the New Era writer more of an actor, if you will?
Channing Tatum and his wife Jenna Dewan have been a couple for almost eight years and are expecting their first child right now. Planning to launch a course, DSG style, with the three videos, and OF COURSE, I’m freaking out about the video quality, microphone, background, blah blah blah. If you know you’ve got a value people want + will pay for and you start offering it so that they CAN pay for it, the rest just starts to become obvious as you go. I’ve been in prep mode for launching my first course for a while and really just need to pull the trigger. After becoming Victoria’s Secret Swim Catalogue cover girl, she was also chosen to wear the Royal Fantasy Bra in 2013.
In this EXCLUSIVE interview with Across the Margin, author and Aignos Publishing co-founder Jonathan Marcantoni reveals the biggest issue keeping writers from achieving success.


Via digital media and the widespread access to technologies that are making the world more outwardly connected than ever before in the history of mankind, they are both pushing and redefining the boundaries of what writing can be. Not just in the way an actor interacts with their audience, or forms a bond that is deeply personal and cathartic, but in an even more important way.
A literary-fucking-genius who suffered from severe acne as an adolescent, and to make matters worse, he inflicted third degree burns to his genitals while re-enacting the pie-humping scene in American Pie. In the end, what would you rather be, a visionary artist nobody knows about, or a visionary artist people actually read and want to fuck!!??
Channing therefore took the chance to explain how they still stick together after all these years."You have to want it", he explained as the key to a happy marriage in Cosmpolitan magazine. But I’m learning little by little than done is better than perfect, and I can definitely jive with this idea of a first pancake launch to learn what works. I decided last week to pare down and simplify (yes!) so instead of launching a big 8-module course I’m just going to do 3 modules.
William Shreve, a partner at intellectual property (IP) law firm Knobbe Martens, spoke with MD+DI to gain insight into what he believes all medtech companies need to know about IP and patents. You and I, I believe we are contemporaries, we grew up in a time when publishing was a massive, multi-billion dollar industry where authors could make good livings even with just modest successes.
It has worked for several authors, including, dare I say it – the man we know as Chris Campanioni. As painful as this truth is, we care more about others than about furthering a profitable lie.
That mindset shift to being more of a learning experience than a defining career moment is really powerful and SO inspiring. As the Editor in Chief of Aignos Publishing you have, in a relatively brief period of time, signed over twenty authors. You may remember the time when an advance from a publisher could lift a writer out of poverty, but alas, that is no longer the case. Writers were not expected to be social butterflies, nor were they expected to be anything but writers. We are not just a society of overexposure and constant stimulation, we are also a society of…this will be very controversial, what I am about to say. The man, in Chris Campanioni, who wrote all those poems that made you feel like the world was transposing itself into the chiseled, immaculately angular face of a Cuban-Polish-American Jersey boy. The man is so ugly he blindfolds himself when he masturbates in order to avoid catching his reflection in a mirror. I might not feel ready to launch, but I definitely feel ready to start working the kinks out. Many of them, most notably, Chris Campanioni, achieving large and loyal followings and numerous awards.
The writer who penned the novel that revived your dreams of experiencing a midlife crisis while getting sucked off by a Brazilian whore was, in fact, an illiterate, crack-addicted runaway discovered at age eighteen by Dave Goldstein. For years, he followed the fashion and culture industry, attending parties, filming in the background, writing poetry of all the conversations he overheard but could never participate in. The breakneck pace of promotions online and twenty-four hour media in every format has made it necessary for publishers to rely on their authors as much, if not more, than on their own marketing departments. What I want to say is something that many people, I mean people in some of the biggest New York and London houses, fear to the point that serious conversations unfolding that might change the entire dynamic of publishing as we know it. He also had a penchant for picking up male street urchins to spoon with him, the closest thing he could have to affection without causing extraordinary pain, and that was how he met Chris.


You have built a reputation for promoting groundbreaking and boundary-pushing literature that we here at Across the Margin greatly admire, as we pride ourselves on bringing the avant-garde into the mainstream. Then sometime in the 70s and 80s, the writer became a reclusive academic, shut off from the world around them.
You could call it the glamorization or Hollywoodization of literature, but in layman’s terms it essentially comes down to this, the number one, most vital aspect of being a writer in order to guarantee a successful career, or any career at all – it’s almost too much to take in, really. He took one look at that chiseled yet emaciated face, and knew he had a way out of his misery.
You appear to have your finger on the pulse of the literary world, with quotes like this from your appearance at La Casa Azul Bookstore in 2013, when you proclaimed, “The publishing world is not dead, only 20th century publishing is dead and gone.
That is the image promoted in creative writing programs, which are built around an academic takeover of literature that turns our art form into formulaic garbage meant to stimulate audiences through cheap tricks and gimmicks.
I want to be delicate here, a lot of people will be mad at me for saying this so bluntly but I feel it is only right that aspiring artists know what they getting into. We must embrace the New Era and become 21st century writers who follow a new brand of literature that will revolutionize the industry.” Could you give us more insight into this New Era revolution that you propose?
MFA’s need writers to be gods in order to hide the fact that most writers today are immensely boring people, not to mention unconscionable pricks.
I can take this risk, because I am of the avant garde, so the mainstream publishers pay me little mind. They got to know each other and Dave helped Chris go through detox and during his recovery, taught the middle school drop out how to read.
But my followers know that what I am about to say is true and hard as it may be to swallow, they will accept it as truth and thank me in the long run. He cleaned him up and took him to a modeling agency, and from there he guided Chris’s career. When I am unable to develop a cost projection, I just can’t decide if it is really worth my time, money and so forth.
If I can make a profit, and share my knowledge and expertise in navigating moods, relationships or life transitions then the payoff may just be worth it.
All the time, Dave was there, documenting it all, calling himself Chris while injecting his outsider reality into a persona so creepy, so off-putting, that no one would believe that a character who more closely resembled a serial killer would in fact be the artist behind the book.
He was truly a smart kid, and a good guy – he oozed charisma and this won Dave’s work fans. Nobody would have given the nearly-deformed Dave Goldstein a chance, no one would line-up at bookstores for his autograph. Gay men, cougars and coeds wouldn’t touch themselves at night over his photo, but for Chris they would. What if I want it to be a series and I cant seem to get it organized systematically on paper yet? If writers want to be successful, they need to jump on the good looks bandwagon and unless they are, at the bare minimum, fuckable, the first call they need to make before finding an agent is to contact a modeling agency. The literary world cannot just produce stories of greater relevance and stylistic daring, it must also market an image, a beautiful, perfectly proportioned, fantasy-inducing image that will be dreamy enough to make audiences disregard all the heady, intellectual, socially-conscious blah-blah-blah that the ugly people who wrote the actual books wish to convey in their all-so-important literary masterpieces.



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