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You are welcome to view the content on our Forum, just scroll down to view this forum post. Save $200 on Membership Now!Start learning today for as little as$0.82 PER DAY!THIS IS A LIMITED TIME OFFER! Make sure you don’t have any Carta 1 Column Headers set to responsive header images without any actual images entered. Went through all of the templates as suggested above and did find a few Carta 1 Column Headers to get rid of. Also – the reason you are seeing this is that you have turned on error reporting for your site. Never could really get rid of the errors, even though I couldn’t find any more 1 column header boxes with blank entries. Add additional directives to have WordPress write error messages to a log file that you can review on a regular basis. And what specific design elements will allow your visitors to have a human experience on your website — the kind that lays the foundation for them to know you, like you, trust you, and ultimately join your audience?
If you run a school website, you want to make different design choices than a real estate agent. And if you have an offline business, then your web design needs to align with your business objectives. Over the course of the last year, our StudioPress design team has released six themes that fit each one of these examples. Outreach Pro gives churches the ability to reach out online and easily be reached right back. Schools need to convey a lot of information online, and they need to do it with simplicity and flexibility. Education Pro was designed with this in mind, and helps schools present everything from idyllic scenes to admission and curriculum information. Visitors appreciate these details that help build the know, like, and trust factor — a vital component when the business transaction is as pivotal as buying or selling a house. Last, but certainly not least, is Centric, which fulfills the single most important purpose of a website: it draws your reader in and leads him down the page. PRO: By easing people onto the list and introducing them to our ladder of engagement, they are more likely to open, click, and donate later on. CON: Other than checking for dead or spam-bot emails on your list, all a welcome series does is feed outdated content to members who otherwise have the highest-probability of being really active, engaged and excited.

Our non-profit environmental advocacy client Environmental Action has been running a three-message welcome series for years now, but I chose to focus on the last 6 months of data.
The rules of this particular non-profit welcome email series are simple, and probably familiar: Every new member who joins gets all 3 welcome emails, in order, about 2 days apart.
First, I checked the size of each of my three groups – these are counts of how many people opened (the basic metric of engagement) each email in the series. So this is telling us that if we send a simple email saying welcome, about 32% of people will open it and 9% will interact with the content inside.
55,172 opened email #2 – meaning that some 6688 people ignored the first message, but were compelled to open and act on the second. 50,401 went on to open email #3 as well, meaning that 91% of Message #2 openers at least considered a fundraiser. So this is where things are getting interesting, according to this – it really DOES matter that we sent people a welcome series.
27,767 (43%) that opened the third, had opened the first email, so there’s a strong correlation between staying on the list, and acting on that first email.
33,585 (53%) had opened the second email, meaning that there’s an even stronger correlation at the second email. Because it’s a fundraiser, action rates are not big enough to provide a meaningful sample.
So there it is – sending the first email wildly improved the performance of the second email.
But here’s the last, and most important missing piece – how do these segments (openers of emails 1, 2, or 3) compare to the rest of the population over the long haul? Now look at the average opens – see how the Email 2 openers are much more likely to have opened 10 or more emails in the last 12 months? Members who got and opened a welcome email were 20-30% more likely to open emails than the control.
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The concept is probably familiar: you send a pre-written package of emails over a few days or weeks to ease new people to your non-profit or political campaign onto your list.
Why waste people’s initial enthusiasm with emails that aren’t about your hottest campaigns? So you get message one 24 hours after you sign your first petition, the second email 2 days later, and the third email 7 days after you joined (5 days after the second).
That’s a pretty solid open and action rate, compared to the industry standard benchmarks for non-profits. It’s about whether sending people a welcome series makes them more likely to open, act or donate down the road. People who got and opened message 1 were twice as likely than the control group to open the next email, and 91% more likely to click on it and sign the related petition or action. But sending the second email did not improve the performance of the third email by more than a few percent on open rate, and not at all on the click and donation rates. Does opening a “hey, welcome” email in your first 48 hours really make you more likely to donate, act or open emails 6 months or 6 years later?
And for each email in the welcome series a member received and opened, they were 1% more likely to open ALL emails they got over the next year. The value of a third email that asks for money is not as strong – but taking an extra 48-72 hours to welcome new people to your list, clean out the junk emails, and acclimate people to your cool content is well worth the investment.
Contact PowerThru today and we can help you develop or improve your email welcome series for your non-profit or campaign. Project management guide for nonprofits and campaignsEmail Acquisition Performance 2: Who pays the bills?
Opening welcome series emails did not make you more or less likely to click on a fundraising email. And if all the welcome series was doing was turning people off or depressing the open and click rate, I didn’t want any part of it. So while it’s possible to open just the second email and ignore the first and third, for example, most people act in sequence.

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