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Jerald Reinford and 2 friends created the business 10 years ago, and have tried to control growth since. Photo by Staasi HeropoulosJerald Reinford, co-owner of Countryside Woodcraft on Route 20 in Russell. RUSSELL – When Jerald Reinford moved from the family dairy farm in western Pennsylvania to Western Massachusetts 10 years ago, he came to help build a Christian school for the Ukrainian community in Westfield. But, Reinford also needed to make a living, so he turned to what he knew best – building furniture.
Reinford and two friends, now business partners, created Countryside Woodcraft on Route 20 in Russell. View full sizePhoto by Staasi HeropoulosThe well-constructed, simple Shaker design of this sample of kitchen cabinetry is part of what attracts customers to Countryside Woodcraft. The company used to advertise a little, but they’ve cut back, not because business is down, but because it continues to grow. Even in a down economy, staying small has become increasingly difficult to do, as people discover this business tucked in the woods, drawn by the pristine pieces made from native New England hardwood and the charm of the people who make it. Reinford, his wife and six children are among the founding families of the Pioneer Valley Mennonite Fellowship. Photo by Staasi HeropoulosDan Fox is a carpenter at Countryside Woodcraft and member of the Pioneer Valley Mennonite Church that Countryside owners founded.

Countryside may not be obsessed with profits, quarterly earnings or the minute-by-minute minutiae that drive gyrations in the stock market.
But the owners do keep their eye on changing lifestyles, consumer trends and modern technology.
And with an eye toward innovation and efficiency, what used to be a decoration-only fake drawer is now re-designed to pull out with a purpose.
Don’t hesitate to discuss your business problems and how you’re solving them.How are you dealing with price increases for raw materials such as copper?
The organization is celebrating a decade in business this year, but perhaps more important than that is its growth. Once work was completed on the Ukrainian church, Reinford and his fellow Mennonites built a church of their own in Russell; membership today stands at 14 families.
I enjoy working with him,” said Raymond Glick, who builds furniture while his 8-year-old son Sheldon looked on one summer afternoon. Built into the simple design of Shaker cabinetry is a retractable computer monitor programmed to display recipes. How about higher prices for shipping?Are you selling on Etsy and, if so, how are you dealing with many of the Etsy problems that other crafters are grousing about?3.
This will help you find content and identify journalists and bloggers who are writing about your craft.I tell Google to email my alerts to me once a day.

Scour the National Public Radio website for programs that might want you as a guest.You must pitch a great story idea or angle. But NPR—which places a heavy emphasis on culture, lifestyle topics and the arts—is a perfect venue for you because , particularly if you sell more upscale items that would appeal to their more upscale audience.At the website, you can use the search box to look for archived programs that already have featured your topic.
If you’re treating your passion—what you love to make—as a business, it’s time to also get serious about your PR and publicity.Spread the word about what you’re making and the business issues you’re facing. Become active on Pinterest.The world’s Number 3 social media site is the perfect place to share gorgeous photos of your own products, as well as photos that tie into what you sell.Do you make glass vases? If so, pin photos of colorful, elegant vases of every shape and size, even though many of the vases aren’t your own.
Offer to write a guest blog post for bloggers whose audiences are part of your target market.Let’s say you make glass or ceramic flower plates, a type of garden art, like the ones I wrote about here. Contact a gardening blogger and offer to write a guest post, accompanied by photos, that explains how to make them.“Why should I give away my secrets?” you ask.

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Author: admin | 19.03.2015 | Category: Garden Shed Designs

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