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Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin. Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group.
SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans.
Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans.
SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan. Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing.
Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future.
Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education.
Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers.
Pricing Model - Describe the methodology you will use to set prices for your products and services. IAS 1 states that, at the minimum, the income statement must include line items that present the following items: revenue, finance costs, share of profits and losses of associates and joint ventures accounted for by the equity method, tax expense, discontinued operations, profit or loss, minority interest, net profit attributable to equity holders in the parent.
It also says that, a company should not report any items of income or expense as extraordinary items, in the separate income statement or the statement of comprehensive income. While the objective of the line items are uniform across all reporting companies, the manner of presentation may differ.

While companies are encouraged to apply one or the other of these on the face of the income statement, putting it in the notes is not prohibited. The ‘classification by nature’ identifies costs and expenses in terms of their character, such as salaries and wages, raw materials consumed, and depreciation of plant assets.
IAS 1 furthermore stipulates that if a reporting company discloses expenses by function, it must also provide information on the nature of the expenses, including depreciation and amortization and staff costs (salaries and wages).
While IAS 1 does not require the inclusion of subsidiary schedules to support major captions in the income statement, it is commonly found that detailed schedules of line items are included in full sets of financial statements. Cost of goods manufactured is computed by adding to raw materials on hand at the beginning of the period the raw materials purchases during the period and all other costs of production, such as labor and direct overhead, thereby yielding the cost of goods placed in production during the period. IFRS 5 creates a new “held for sale” category of asset into which should be put assets, or “disposal groups” of assets, and liabilities that are to be sold. The other component of this line is the post-tax profit or loss of discontinued operations. The two elements of the single line of income statement have to be analyzed in the notes, breaking out the related income tax expense between the two, as well as showing the components of revenue, expense, and pretax profit of the discontinued items.
For the asset or disposal group to be classified as held for sale, and its related earnings to be classified as discontinued, IFRS 5 says that sale must be highly probable, the asset must be saleable in its current condition, and the sale price must be reasonable in relation to its fair value.
The appropriate level of management in the group must be committed to a plan to sell the asset and an active program has been embarked upon. Where an operation meets the criteria for classification as discontinued, but will be abandoned within one year rather than be sold, it should also be included in discontinued operations.
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This is an Inventory Management database template that is suitable for many types of businesses that are involved in retail or sale of goods, such as grocery stores, convenience stores, clothing boutiques and many more.
With this inventory management database template, you don’t have to spend much on inventory software. This inventory template allows you to type in your products and organize them into categories.
Aside from the inventory itself, this Access Template also contains Products Subform, Feedback Form, Purchase Orders, Purchase Order Subform, Report Date Range, Reports, Shipping Methods, Suppliers, and many others.
The View Reports Form allows you to open Product Cost Comparisons, Product Purchases by Supplier, Product Summary, and Product Transaction Detail so you can analyze business operations and make decisions based on your reports. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification.
Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Specifically, IAS 1 offers preparers two different ways of classifying operating and other expenses: BY NATURE or BY FUNCTION.
A company should present an analysis of expenses within profit or loss using a classification based on either the ‘nature of expenses’ or their ‘function’ within the company, whichever provides information that is reliable and more important.
On the other hand, the ‘classification by function’ presents the expenses in terms of the purpose of the expenditure, such as for manufacturing, distribution, and administration. This method can provide more relevant information to the users of the financial statements than the classification under the “nature of expense” method, but allocating costs to functions may require arbitrary allocations based on judgment.
The standard does not provide detailed guidance on this requirement, but companies need only provide a note indicating the nature of the allocations made to comply with the requirement. Next, these will be illustrated item-by-item to provide a more expansive discussion of the meaning of certain major sections of the income statement.

Revenue – The term “ordinary activities,” formerly found in IAS 1, was eliminated by the IASB’s 2003 Improvements Project.
Cost Of Goods Sold (COGS) – Cost of goods sold is the cost of the inventory items sold during the period.
Cost of goods manufactured would be added to the beginning inventory to arrive at cost of goods available for sale. When adjusted for changes in work in process during the period and for raw materials on hand at the end of the period, this results in the calculation of goods produced.
Operating Expenses – Operating expenses are primary recurring costs associated with central operations, other than cost of goods sold, which are incurred to generate sales. Separate Disclosure Items – Separate disclosure items are items that are of such size, nature, or incidence that their disclosure becomes important in order to explain the performance of the enterprise for the period.
Income Tax Expense – The total of taxes payable and deferred taxation adjustments for the period covered by the income statement. Such assets or groups of assets are to be valued at the lower of carrying value and fair value, less selling costs. A discontinued operation is defined as a component of an company that either has been disposed of, or has been classified as held for sale. Sale should be expected within one year of classification and the standard sets out stringent conditions for any extension of this, which are based on elements outside of the control of the company. His last position, in the corporate world, was a controller for a corporation in Costa Mesa, CA. This Access template allows you to conveniently track your inventory and ensure that you have enough in stock. There is also a table under each Product ID that shows your Inventory Transactions, such as Opening Balance, Weekly Supplies, Shipment Received and Month-to-Date Sales.
The inventory control template lets you see an aspect of your business without paying for expensive software or paying for other people to do the work for you.
Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. GAAP allows recognizing extraordinary gains and losses when specific criteria are met.) Also, a company should present all items of income and expense in a period in the income statement. However, companies typically show their regular trading operations first and then present any items to which they wish to direct analysts’ attention.
In the case of a merchandising firm, net purchases (purchases less discounts, returns, and allowances plus freight-in) are added to beginning inventory to obtain the cost of goods available for sale.
The ending finished goods inventory is then deducted from the cost of goods available for sale to determine the cost of goods sold.
Any resulting write-down appears, net of tax, as part of the caption “discontinued operations” in the income statement.
After spending 15 years as a nine-to-five employee, he decided to serve more companies, families and even individuals, as a trusted business advisor. This also allows you to know when you need to order a specific stock item and which supplier to contact for delivery. Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
This section of the income statement should include information about discounts, allowances, and returns, to determine net sales or net revenues.

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