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This is the first in a series of articles looking at the meaning and emotion behind some of the more widely used colours from the vast array available at designers’ fingertips. Red is the colour of fire and blood, so it is traditionally associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Red is a very emotionally intense colour, it can have a measurable effect on the human body, enhancing human metabolism, increasing respiration rate, and raising blood pressure. It has very high visibility, which is why warning signs, traffic lights, and fire equipment are usually painted red.
However do not forget the aggressive nature of the colour so a different shade may be more appropriate. In advertising, red is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc). Dark red is associated with vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath.
To demonstrate the various ways Red can be used in web design I have collated a few beautiful and visually impressive sites.
Hopefully this will have provided you with some inspiration and insight when next selecting your colour scheme. When checked, Shutterstock's safe search screens restricted content and excludes it from your search results.
Creating a website is easy, making it work for your business demands both internet and business awareness. There are numerous opportunities on the internet but there are also many hurdles, we advise on how to get the most out of internet technology in the most cost effective way.
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Gro Green LandscapesWe were approached by this North East company to promote their landscape business. Chateau TravelThis is another website we created for one of our clients the Chateau Beaumont Group. Parnaby CyclonesExtensive website redevelopment in 2015 for this locally based engineering company. Inspiration Colors in web design do more than just offer a presentation, they can and often do speak for the product or service, not with words, but with moods and feelings. As children we tend to favor the color red, and we prefer bright shades of red such as true red and scarlet.

In traditional color theory, red is one of the three primary colors, along with blue and yellow. Red is probably the most powerful color for expressing moods and feelings in all types of media. Pales shades of red, ie, pink, give a very feminine and soft feel, while very deep shades of red such as crimson can express warmth and comfort as well as much more sinister emotions. Red in mid shades can portray happiness and freedom, but of course, also blood, fury and passion.
It is difficult to associate any one meaning, mood or feeling with any particular shade of red, making it one of the most versatile colors of the spectrum, as well as the one color that has to be used in the correct shade for the message being sent to be perceived correctly.
This color combination evokes a lot of moods and feelings, there is minimalism from the white, attention-seeking from the red and seriousness from the black. When red is used amongst other colors, it will usually still stand out as the most prominent color, therefore, if using red in a color combination, it should contain a call-to-action or some very important content – it will often be the first thing viewers look at.
Here are some companies and corporations that use red in any shade as the base color for their website designs.
Red can be one of the happiest, most vibrant or most passionate colors, but conversely, it can be one of the saddest, most aggressive and most sinister colors.
It is its very versatility that persuades a lot of designers to stay well away from the color red!
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This is not entirely due to exposure to their use in familiar ways, some part comes from deep inside and a large part of this is what is taught to us as children about the meaning of colour. Use it as an accent colour to stimulate people to make quick decisions; it could be considered the perfect colour for 'Buy Now' or 'Click Here' buttons on Internet banners and websites. In addition red is more often used to highlight error messages when a user mistypes or miss-clicks whilst navigating, or to highlight required fields when used with an on-line form. The following examples vary the degree to which they use of the colour red - rich full pallets, clean minimal highlights, red textures and small splashes of red on an otherwise dark or complementary colour scheme.
We have previously covered the anatomy of green, blue, yellow and black, so today we are taking a look at red in web design.
Red is commonly associated with danger, sacrifice, passion, fire, beauty, blood and anger, and in many cultures it is related to happiness.

Light just past this range is called infrared and cannot be seen by human eyes, although it can be sensed as heat. In modern color theory (the RGB color model), red, green and blue are additive primary colors.
This is also true in web design, and the flexibility of red in its various shades gives it a lot to recommend it. When used in combination together they can give a very clean appearance of professionalism and modernity. A welcoming feeling can be achieved with the use of dark red – after all, most theaters have dark red seats and a dark red stage curtain. Notice how the different shades of red evoke different perceptions about the site, product or service. It has to rank among the bravest of color choices for designers as the correct portrayal of a message requires the correct shade of red. She enjoys surfing the net in search of outstanding art, design and photography, and enjoys nothing better than sharing her discoveries through article writing. We strive to share the best web resources with the community but we are not affiliated to any other agency or company.
This colour is also commonly associated with energy, so it could be used when promoting energy drinks, games, cars, items related to sports and high physical activity. As we mature, it is thought that our blossoming personalities dictate which color we favor, and if we become extroverts we are very likely to continue to favor bright red shades. Red is not commonly used as a main color in web design, but often serves as a complementary color in specific areas and many designers steer clear of red as a main color because of its diverse associations.
That’s why our full-service custom web design process is also focused on giving you a return on your investment. This shade of red is not possible to achieve in CMYK, but the closest value is 0, 99, 100, 0.

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