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admin 30.09.2013

Follow Huxo Digital Media on Twitter for tips, advice, news and the latest updates in digital marketing.
On our Pinterest we share the best info-graphics about latest trends in Search Engine Optimization. The truth is that B2B customers visit your company website for verification of your business its products and services.
The first mistake B2B companies make with their websites is assuming that a “just the facts” approach is enough.
Go check out your company website and perform a small test: how many times do you mention “we,” or “I”? Another effective way to empower your B2B website as a sales tool is to provide high-quality, keyword optimised blog content. A rich mine of digital content that is well-networked on social media platforms will bring your company to your customer’s attention as they research the solutions and products that are right for them.
After helping some friends get their newly established businesses noticed through Facebook and doing well, Dan decided to start Huxo Digital Media in July 2013. About us and this blogWe are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Following on from our previous success with the second eCommerce website, we have worked to help create a new website with a huge host of new features. An email marketing campaign was created to engage with the existing customer base and introduce them to the new brand name.
Additional email templates have been created to regularly reach out to the clients customer base offering them unique offers and discount codes to tempt them back to make another purchase.
We identified with the client that their brand name was stifling their future growth, with so many competitors having similar names we needed to ensure their brand name was short and easy to remember. We extended the new company branding for the client to include their email signatures, internal documentation and a wide variety of promotional and system generated materials.
The development of the new website and system has taken 6 months to complete phase 1, we are already working on phase 2 with additional phases in the future.
Phase 2 will see enhancements driven by customer and visitor feedback along with structured features being added.
What I OfferA broad range of Digital Marketing expertise covering a wide range of digital channels.
First hand experience in Social networking, Pay Per Click, email marketing, SEO, SEM, graphic design, micro sites and eCommerce sites.
How I Do ItA lot of experience, dedication and hard work fused with innovation and knowledge of current and emerging technologies.

In fact, 45% of CEOs think that the purpose of their company website is solely verification of the company. Too often, a company’s web presence is dedicated to facts and figures about the company itself. How much of your detail and description is a lifeless, factual account of what you do and how you do it? What should be important (and clear!) on your website is an accounting of your customer’s needs and wants, and how your products and services can specifically meet them.
Because in order to be specific about how your B2B services will meet their needs, you need to deeply understand their needs in the first place. Not only will this draw more traffic to your website, but you’ll also be able to speak directly to your prospective customers by referencing frequently asked questions. Brainstorm ways to engage with your customers on and offline with social media channels and distribute your content around the web in other effective, low-cost ways.
Branching out into website design and graphic design, the small team have developed a reputation to be proud of. The new website and back end system has five times as many products as the previous website, the existing marketing strategy needed to be completely re-written.
We need the search engines to find our sparkling new website quickly as possible and index the pages as fast as they can. The initial campaign was designed to introduce the new company website, a wider range of products and better services to our customers. The campaigns have full reporting so we can adjust the product types and text to improve conversions and ROI. We decided that in order to continue to grow their business we needed to re-launch with a new brand name. Phase 1 was to get the initial website online with additional products and integration into the new back end system.
Cart abandonment is being implemented to ensure customers having difficulty during the checkout will still complete their sale.
Fact-checking, confirming the detail and quality of your company — all of these things can be done by visiting your website. The most powerful way to catch a customer’s attention is to talk about what matters most to them. You might also use your website to help a potential customer know when you can, or even CAN’T, help them. Even if verification is what leads your customer to your website, strategic messaging and branding will be what keeps them around.

Invest time into identifying everything you know about your target customer and their segments, or what we call client personas. We have developed our awesome social media management dashboard and received national recognition as a Top 10 UK Social Media Influencer.
We have integrated more rich video content from the YouTube channel and are working on 360° photography to further enhance the website imagery and make the visitor experience more interactive. Tightly themed campaigns and ad groups will ensure the CPC bids are kept as low as possible. We used the traditional off page optimisation methods using external link building and on page optimisation. The email also contained a small range of products with an offer code to receive a discount on their first purchase. But what separates a mundane, “brochure” B2B website from a powerful sales engine is when companies don’t stop there. Addressing details that matter most to your ideal customers on your website will enable your website to be a powerful B2B sales tool. Dan is a father of two, a big fan of rugby, a lover of fine coffee and has been building and developing websites for over fourteen years.
The new site offers the ability to cross sell similar products which the company wishes to promote to its visitors. We utilised PPC remarketing and all the available Google ad extensions, this will help reaches across many Internet sites and platforms to extend to new customers. Working closely with the client we produced the draft logo, colours and layout then worked with their external design company to complete the final logo. We can also now provide the customers with upsell products based on their shopping basket such as accessories and insurance to further enhance their web experience and growing the sales and profit margins. To further enhance the search engine optimisation efforts we are inviting customers back to the site to leave reviews for their purchase giving us a regular stream of fresh content.
As with all digital marketing, continual appraisal and optimsation to improve customer interaction and conversions.

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