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Perceptual mapping is a technique that allows you to visualize the positioning of different brands in the market.
Perceptual maps are based on how consumers view brand personalities, but this method doesn't require any new market research. Step Three: Draw a simple matrix with one criterion mapped to the vertical axis and the other mapped to the horizontal axis. Simply going through this exercise gives you a new perspective and forces you to answer questions you might not normally consider. Here's one more map that compares songs about living in outer space in terms of how psychedelic and sad they are.
Most of the times you see a perceptual map in a PowerPoint deck or report, it was generated the easy way.
If, on the other hand, you wanted to map perceptions on two different axis for multiple car brands, you have to ask people how similar every possible pairing of cars is. If you do manage to incentivize people to invest the time to completely and accurately fill out your questionnaire, you still have to process your data. Theses unlabeled maps will show you that Brand X and Brand Y are very similar or that Brand Z has no close competitors in the lower right quadrant, but they won't tell you what the axes mean. If you're going to be relying heavily on perceptual mapping to reposition a brand, this is the ideal method.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Clipping is a handy way to collect and organize the most important slides from a presentation. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Jerzy Janowicz is a sexy tennis player from Poland, some people think he is way too explosive for their taste, but to his females fans the 6’8”bad boy is just a very hot mess, so we wonder is Janowicz single? 22-year-old Jerzy Janowicz became the first Polish tennis player to reach a semi-final in a Grand Slam tournament, he reached semifinals at the 2013 Wimbledon when he defeated his friend and compatriot Lukasz Kubot, putting face to face to the player he defeated at the 2012 Paris Masters, Andy Murray the US Open champion and World No. Janowicz who currently trains with former Finnish tennis layer Kim Tiilikainen, 37, has been quite shy about his private life, this year there area few names we have been hearing  concerning Janowicz’ romantic life, let’s begin with Paulina, an attractive brunette seen with him early this year, some reports identified Paulina a Jerzy’s girlfriend , her full name is Paulina Dziewczyna or Paulina Klejnowska. And then there is that blonde, statuesque beauty that the t.,v cameras kept showing every time he score a point during his last match.
We are talking about 27-year-old Marta Domachowska, whose long, endless legs  and bare chest were featured in the latest issue of Polish Playboy. Apparently Jerzy and Paulina split up this year and he hooked up with Marta Domachowska this Summer, she previously dated world champion swimmer Pawel Korzeniowski who she dated for five years. Marta Domachowska was born on January 16, 1986 in Warsaw, Poland to Wieslaw a construction engineer and Barbara a jewelry store owner, her older sister is Magdalena. 5’9” Marta Domachowska turned pro in 2001, in May, 2006 she reached the Tour Rankings at No.

Some of Marta Domachowska’s top results when she reached the fourth round at the 2008 Australian Open before she was defeated by Venus Williams.
Having your wounds kissed by someone who doesn’t see them as disasters in your soul but cracks to put their love into is the most calming thing in this world. Using perceptual maps, you can quickly compare yourself to competitors and make strategic decisions about whether or not you need to reposition your brand. Instead, it's simply a way to visualize and refine your current understanding of your market. For this example, I considered comparing different brands of cars or laundry detergent, but I thought it would be more fun to try something off the beaten path. 2, Murray a favorite in Wimbledon has his pretty longtime girlfriend Kim Sears to cheer him up so who will cheer for Jerzy?
I will lead you to the river so you can remember how beautiful it feels to be moved by something that is out of your control. The deeper they get into the survey, the less concerned they'll be with providing accurate answers.

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