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But I don’t think Facebook will create a search engine, at least not in the way we think about search today.
Now, this link economy may well be rebuilt in a way that can be crawled, through up and coming standards like HTML5 and Telehash.
Facebook has us busily creating a curated version of the Internet and it seems like only a matter of time before they truly leverage that asset.
Facebook is already a search engine, google clearly different, but even more interesting because people are looking for.
The fb open graph currently allows apps, and webpages with their own url to be integrated into fb.
Apps built in fb are in an different class altogether, with seamless sharing, optimization for new features like timeline integration.
Isn’t the problem with personalization search with Facebook (and other social networks) that the results of a search are based on data from your friends only which one on hand can produce very personal results but on the other reduces diversity? I know you are planning to write a piece on search+ that includes instrumentation but briefly what do you mean?  Also, what do you mean by one-sided algorithms?
Instrumentation means we as consumers instrument our relationship to data, far more than we do now.
I am not sure an universal search across APP, social and internet is the future direction.  Seems to me search and social networks are fundamentally different, so mixing the two may not bring a lot of benefit.
The ultimate interface for Facebook is to have a link from any item posted to pull up content from your open graph of similar content. So you see a review of a holiday destination, and one click away are all your friends holiday snaps from that place, their reviews, any travel guides they liked etc.
This was a revelation that my team pushed hard on back in 2006 and 2007, when I was the head of product development for AOL Search. Nothing they do deserves any sane person’s trust, and I mean gmail, analytics, adwords or anything. I cannot imagine myself working as a Google engineer, everything an engineer stands for has been turned upside down.
Now everyone will look under Google’s hood and ask questions about ads, ad placement, fairness and so on.
John Battelle, 45, is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of online, conference, magazine, and other media businesses.

From its post, Facebook said that people typically begin using Graph Search to find friends, which isn’t surprising. But, part of this is also because Facebook wants to get the word about how the new service can be used, since people clearly aren’t using it to go much beyond locating people, as they did with regular Facebook Search. Getting people to use Facebook Graph Search other than finding people could help Facebook build a search business that could rival Google in some ways. FYI, at our SMX West show next month, we have two sessions that will cover Facebook Graph Search.
Remember, to use Facebook Graph Search, you have to request entrance into Facebook’s beta here.
SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the platform a better experience for its users.
By getting it right, he said, Facebook will be able to give users information they can’t get from other search engines or social networks. In yesterday’s comments, Zuckerberg admitted search within Facebook is still a work in progress. But he said it’s getting better and that recent improvements in mobile search have caused the number to average daily searches to pass 1 billion again.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.
Martin Beck is Third Door Media's Social Media Reporter, covering the latest news for Marketing Land and Search Engine Land. Sure, you can go to one of ten or so app stores and search for apps to use, but you sure can’t search apps the way you search, say, a web site. Imagine a world where the majority of app builders integrate with Facebook’s Open Graph, instrumenting your personal data through Facebook such that your data becomes searchable. Then again, I figured they would have done this already, so perhaps Facebook has a different vision. When I search, I mostly look for things I am not familiar with, and not the curated information from the past social pages.

Where’s the pride of working at Google now when they admit that what they did is akin to selling top ranks openly?
Facebook then suggests some ways to go beyond that, for those who have the new search feature.
He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996.
That number, which Zuckerberg touted first in 2012, had fallen, because on average users search less on mobile. There are a lot of questions that only Facebook can answer, that the other services aren’t going to be able to answer for you. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. After all, with the Open Graph and in particular, all those Like buttons, Facebook is getting a pretty good proxy of pages across the web, and indexing those pages in some way might prove pretty useful. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.
We’re really committed to investing in that and building out this unique service over the long term. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. But I will not stay with this, and as others have stated, we will try to compete with Google and would not surprise me that won. I think at some point there’s going to be an inflection where it just starts to be useful for a lot of use cases. Facebook then builds an interface to all you app data, add in your Facebook social graph data, and then perhaps tosses in a side of Bing so you can have the whole web as a backdrop, should you care to. Social is largely hype, facebook and app do generate large amounts of pageviews , but both don’t generate the same profits.

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