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Yet 63 percent say phone conversions are at least as valuable as web conversions in Invoca poll.
Google has reported that 70 percent of mobile searchers have called a business directly from search results. In a new survey of 132 search marketers conducted by call marketing automation firm, Invoca, just 36 percent of respondents said they are using call extensions or click-to-call ads in their search campaigns. Maybe phone calls aren’t an important part of the other 64 percent of marketers’ sales strategies?
Then there are the sizable number of marketers which are still in the dark about the value of their call conversions and search’s impact on driving calls.
Over half (54 percent) of respondents said they don’t track when search campaigns convert offline from phone calls. Nearly a third (31 percent) of the search marketers polled said their marketing team gets no credit for driving inbound calls.

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23.
MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. JavaScript appears to be disabled - most features on Can Stock Photo will not function correctly.Not a member yet?
Search Can Stock Photo for royalty free illustration, royalty free clipart, digital artwork, EPS vector clip art, stock illustrations, stock images, logo icon graphics, and cheap EPS format line art drawings. Nearly 1 in 5 said they didn’t know how the value of inbound-call conversions compares to web conversions.
Appropriate budgets may not be allocated and bids not optimized as a result of search campaigns losing out on credit for the inbound calls they drive.

With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. Can Stock Photo has the royalty free illustration, line art drawing, EPS vector graphic, or stock clipart icon that you need.
Web conversions were considered more valuable than phone calls conversions by just 17 percent of respondents. Our designers and illustrators provide royalty free stock images, clip art, clipart graphics, and pictures for as little as 1 dollar.

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