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Since the summer, WhitePages has allowed people to add their own listing, but now they can edit existing listings as well. Anyone over the age of 30 does and yet today the number of people who use the yellow pages is a tiny fraction of what it used to be.
I can’t tell you the number of times in my own business I would receive phone calls from yellow page salespeople trying to convince me why my consulting business needed to have a big block ad in the yellow pages. These salespeople were trying to use their standard sales pitch on every business.  Tailoring the presentation to the needs of the customer is absolutely essential. When someone is selling what they believe is a monopoly, it is only natural they become arrogant and stop listening to the customer.  When salespeople stop listening, customers will in time stop buying.
It  may also provide instructions about how to use the telephone service in the local area, may give important numbers for emergency services, utilities, hospitals, doctors, and organizations who can provide support in times of crisis. The rise of the Internet and smart phones in the 21st Century greatly reduced the need for a paper phone book. In the US, under current rules and practices, mobile phone and Voice over IP listings are not included in telephone directories. A telephone directory and its content may be known by the color of the paper it is printed on. White pages generally provides  residential and business telephone number by alphabetic order. Other colors may have other meanings; for example, information on government agencies is often printed on blue pages or green pages.


A reverse telephone directory is sorted by number, which can be looked up to give the name and address of the subscriber.
Once upon a time, whenever a consumer needed to find a local restaurant, dry cleaner, plumber, TV repairman, florist or pretty much anything, they lugged out the big yellow book. The Yellow Pages concept became so popular that as business began to shift online in recent years, so did the yellow pages solutions.
Just as consumers naturally turned to the big yellow book in print, they turned to the online version.
One of the things consumers often found frustrating about the Yellow Pages was its limited number of categories. Businesses, on the other hand, found the concept of search engines to be quite a bit more daunting than the much simpler Yellow Pages. While getting a high ranking on Google for category keywords may be difficult, it is important to update a business’ online platform. Having a social media presence across Google+, Facebook or Yelp is crucial for today’s local businesses, as customers want to feel connected and valued. The key to getting the most from these online services is providing good products, value and customer service. For instance, you can correct and update any addresses or phone numbers associated with your name. Subscriber names are generally listed in alphabetical order, together with their postal or street address and telephone number. But for a fee, subscribers may request the exclusion of their number from the directory, primarily for privacy and security concerns. In the latter case, the directory can be provided as an online service through proprietary terminals or over the Internet, or on physical media such as CD-ROM.


Some communities, such as Seattle and San Francisco, sought to ban their unsolicited distribution as wasteful, unwanted and harmful to the environment. Use the New Ultimates white pages directory to find information on lost friends or relatives. Known as the Yellow Pages, the big yellow book provided a complete listing, by category, of all of the businesses in the consumer’s local area. Sometimes it was difficult to determine in exactly what category to search for a particular product or service, whereas with Google and other search engines, they could simply type in a few words and be taken to the right place. Once this is taken care of, it’s possible to augment this presence by purchasing advertising. Particularly, small businesses can gain more valuable (and free) advertising through social media than through any paid source. While it might be cost-effective for some types of businesses, your primary focus should be on your online presence and customer interactions if you want to build long-term customer relationships.
In many countries directories are both published in book for and also available over the Internet. Customer review sites such as Yelp can make or break a business, so when a Yelp page is managed carefully, it can be invaluable to a local business.




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