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Diversity Design Studio works with you to choose the best approach for search engine optimization and search engine submission. With such a wide range of prices for SEO services it can be very confusing when you are looking to hire an SEO firm. If you have ever shopped around for SEO services you most likely received prices ranging anywhere from $99 month to $20,000 per month depending upon your industry and goals. Hourly – If you are looking for a few hours of guidance, a review of particular pages, or you just want someone to review what you are doing briefly each month, hourly pricing may be a practical way of being billed.
Monthly Pricing – By far the most common pricing model, you should expect to pay at least $750 per month to retain a trustworthy SEO firm. Project Pricing – This pricing structure is like monthly pricing with a crystal ball. A La Carte - If you are looking for a very specific service such as Google + Profile optimization, this type of pricing may work. Pay for Performance – The number one reason consumers hesitate when buying SEO services is the fear of not seeing any results from their investment.
Fifty years later, in 1950, the leading ten cities had doubled in size, and Shanghai, Buenos Aires, and Calcutta had joined the list.
The oldest surviving corporations, Stora Enso in Sweden and the Sumitomo Group in Japan, are about 700 and 400 years old, respectively. I suspect that one cause of their durability is that cities are the most constantly changing of organizations. The reversal of opinion about fast-growing citiesa€”from bad news to good newsa€”began with The Challenge of Slums, a 2003 UN-HABITAT report. In 2007 the United Nations Population Fund gave that yeara€™s report the upbeat title Unleashing the Potential of Urban Growth.
If cities are concentrators of efficiency and innovation, an article about the scaling paper in Conservation magazine surmised, then, a€?the secret to creating a more environmentally sustainable society is making our cities bigger. In Peter Ackroyda€™s London: The Biography (2000), he quotes William Blakea€”a€?Without Contraries is no progressiona€?a€”and ventures that Blake came to that view from his immersion in London. The common theory of the origin of cities states that they resulted from the invention of agriculture: Surplus food freed people to become specialists.
Agriculture, it appears, was an early invention by the dwellers of walled towns to allow their settlements to keep growing, as in Geoffrey Westa€™s formulation. A study in Panama showed what happened when people abandoned slash-and-burn agriculture to move to town: a€?With people gone, secondary forest has regenerated.
Though the squatters join forces for what the UN researchers describe as a€?cultural movements and levels of solidarity unknown in leafy suburbs,a€? they are seldom politically active beyond defending their own community interests. A depiction of contemporary slum reality even more vivid than Neuwirtha€™s is an autobiographical novel by an escaped Australian prisoner who went into hiding in Mumbaia€™s slums, joined its organized crime world, and fell in love with the city. Social cohesiveness is the crucial factor differentiating a€?slums of hopea€? from a€?slums of despair.a€? This is where CBOs (community-based organizations) and the NGOs (national and global nongovernmental organizations) shine. For the first time in her life she had got rid of her husband, her in-laws, her village and their burdens. Shimu prefers living in Dhaka because a€?it is safer, and here I can earn a living, live and think my own way,a€? she says. The magic ingredient of squatter cities is that they are improved steadily and gradually, increment by increment, by the people living there. According to urban researchers, squatters are now the predominant builders of cities in the world. A reporter from the Economist who visited Mumbai wrote that a€?Dharavi, which is allegedly Asiaa€™s biggest slum, is vibrantly and triumphantly alive. The screen-printer who provides laundry bags to hotels, the charcoal burner who wheels his cycle up to the copper smelter and delivers sacks of charcoala€¦ , the home-based crA?che to which the managing director delivers her child each morning, the informal builder who adds a security wall around the home of the government minister, all indicate the complex networks of linkages between informal and formal. In many cities, the roughest slums are pressed right up against the most affluent neighborhoods.
This book was finished before the full effects of the world financial crisis of 2009 could be studied.
Corporations are right to pay attention to what is now referred to as the BOPa€”bottom of the pyramid.
It doesna€™t matter whether you give people title deeds or secure tenure, people simply need to know they wona€™t be evicted. For the first time in her life she had got rid of her husband, her in-laws, her village and their burdens.A  A few months after she arrived, Shimu, now able to support her children, mustered the courage to return to her town and file for divorce. That bond back to the village appears to be universal.A  The Challenge of Slums observes that a€?Kenyan urban folk who have lived in downtown Nairobi all of their lives, if asked where they come from, will say from Nyeri or Kiambu or Eldoret, even if they have never been to these places. Backlinks have long been used by search engines to determine where and how to rank websites. This has prompted many webmasters to focus their SEO efforts on building as many links as possible. But a new study has found that the quality of a site’s links holds more value than the quantity of its links. Of course, Google has said that high-quality links are critical to achieving a desirable ranking; therefore, this information should come as little-to-no surprise. This begs the question: how is a high-quality backlink distinguished from a low-quality backlink? The safest way to acquire high-quality links, according to Google, is to publish unique, relevant content.
We’ve also got a fun rant about keywords from SEO Chat and some privacy-focused topics from Cre8asiteforums!
You may not have heard the term before – clickjacking is when you click on a video to play it, for example, and instead a new window opens up with an advertisement. There’s a bonus discussion on WebmasterWorld, where users wonder how fair and accurate Google will be in identifying actual clickjacking attempts. Over 70 pages of charts and information from comScore is up for discussion in this Cre8asiteforums thread! The post Getty vs Google, Long Tail Rants, and More: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.
Sitelink extensions are one of the most commonly used ad extensions available in Google AdWords. These additional links, which are typically displayed when enabled for ads holding the first or second ad position in Google’s search engine results page (SERP), provide a large handful of benefits for advertisers using them.
Typically located under your standard PPC headline and description lines, the example below highlights four sitelinks being used by this particular advertiser. Additionally, advertisers can add description lines to their sitelinks in an effort to further develop context. Implementing sitelinks into your Google AdWords campaigns can provide a ton of additional value for advertisers. Local PPC is a topic seldom discussed in the digital marketing sphere, and that’s a problem.
For many of these businesses investing in paid search ads, a typical B2C or B2B strategy just won’t do. If you have a location in a large city, or if you have multiple locations which are in close proximity with one another, you may find that city location targeting isn’t practical.
The single most important element to winning with local PPC is the utilization of radius targets. The signals AdWords uses when determining if someone is within a custom radius target often rely on physical indicators such as WiFi hot spots and GPS. Radius targets are important, but they’re not the only factors which will make or break a local PPC strategy. Use bid modifiers on schedules and devices – Chances are your conversion metrics, such as conversion rate and average cost per conversion, will vary depending on the time of day, day of week, and what type of device a user is on. Create a campaign template – For businesses with multiple locations, create a campaign template (or set of templates) so it can be used on a one-store-per-campaign basis.
There needs to be some action on your website a user can take which indicates they’re likely to actually visit your physical location.
How else will you know the money you’re investing in PPC is actually working to drive people physically to your place of business? We have a couple of current, large-scale examples at Portent where we’ve proven out this strategy (on top of many small business accounts). In both cases, conversions went up, the average cost per conversion decreased, and conversion rates increased, all by noticeable margins.
When most people think about online marketing, they think about the straightforward side--the one that makes them money directly. When social media platforms just started springing up, I remember many experts assuming social media would kill email marketing.


Maintaining a loyal, active and steadily growing list is one of the strongest assets you can build: This is what can secure your business against various rankings fluctuations and emerging competitors.
These months I am experimenting with my blog calls-to-actions (primarily for the sake of self-education but also to be able to share my results with my community and help others grow).
This article is my first step in the long-lasting experiment: Making the most of calls-to-actions.
Creating a sense of urgency gets users to take action immediately instead of holding off on the purchase. I suspect this is a later trend: Web users are getting tired of commercial CTAs pressing you to sign up to something on each page they visit. For longer CTAs, sentence case can make your button text feel like a dialogue, thus more friendly. The theory is they have said yes once, before you ask for their address so they are more bought-in, and ready to give it. If you want to learn more about content and content marketing, check out Joe Pulizzi’s book, Content Inc. Remarketing campaigns through Google AdWords offer advertisers an additional tactic to drive potentially high value visitors back to their website in an effort to grow overall conversion figures. Remarketing campaigns allow businesses to stay connected with their target audience after they leave their website by showing ads to them on other websites across the web. While remarketing can be a powerful channel for digital marketers, setting up your first campaign can be a challenge. There are three core components of setup required to create and activate a remarketing campaign for your Google AdWords account. If this is your first time remarketing, you will need to add a remarketing tag to your website. Next, enter a membership duration for the list, which will determine how long the visitor’s cookie will stay on your list. Once your list is created and the remarketing tag is implemented on your site, an audience list size will begin to populate. Once your remarketing list has been created, it’s time to turn your attention to creating the Remarketing campaign in AdWords. Before moving forward on adding your image ads into your campaign, make sure all the banner ads you have are formatted and sized within Google’s ad requirements. Once you have your ads formatted and sized properly, adding them into your campaign is as easy as dragging and dropping. These ten handy tools will give you everything you need to produce your own micro videos to post online. Vine has been popular from the moment it was launched, but it has now become a full on phenomenon.
Better yet, it puts you in with a community of supportive creators who are always looking at new content. You can make professional looking videos with pretty much no know-how whatsoever, thanks to their easy to follow platform and useful automated features. You can work on the project together, even from across the world, and see all changes as they are made.
It is a powerful Powerpoint alternative that is much easier to use, and much more creative. You can make micro videos that loop and share them on your account, using your Apple or Android phone. This gives your video a more quality look and feel, rather than the bland clip you may have had before.
You may have noticed a trend on sites like Tumblr of non-looping micro videos, or collections of flashing pictures set to music. They support full movie editing, which is an interesting plus if your footage is a lot longer. The post 10 Handy Tools to Create Mini Videos: Marketing Through Micro Moments appeared first on Internet Marketing Ninjas Blog. When you speak with an SEO professional, you should expect an hourly price of no less than $100 per hour from an agency or $50 per hour from an individual. If you are looking for a specific service such as link building, you may find some good agencies from about $500 per month. As an SEO agency, if you work in certain fields often, you get pretty good at estimating the time and work needed to rank a website and generate traffic.
To overcome this objection, several companies started offering pay-for-performance pricing. These cylinder heads will exceed the performance of any presently existing cylinder head that meets the stock head replacement criteria, and several that don't according to the manufacturer. Countries that are highly urbanized have higher incomes, more stable economies, stronger institutions. If a website has a significant number of backlinks from authoritative, relevant sources, it will naturally rank higher than a competing site with few-to-no backlinks.
Webmasters have followed the mantra of building as many links as possible for years now, but this study suggests a focus on quality over quantity may yield greater results. There are a few things to consider when choosing a link source, one of which is the relevancy of its content into relation to your website’s content. PageRank is a 0-10 measurement of popularity used by Google, and Alexa Rank is a measurement of traffic.
If your site has the best content for its respective niche, other sites will naturally want to link to it. For other backlink ideas and techniques, be sure to check out our previous blog posts here at AllNaturalLinks. They provide advertisers the ability to promote additional links to their website within a signular PPC ad. Increase click-through rates: Similar to other ad extensions, sitelinks enable PPC ads to take up more real estate on the SERP. Increase conversion rates: By providing users with a handful of pertinent links and landing pages to fulfill their needs, users have the opportunity to hit a conversion point faster. No change in cost per click: Regardless of having sitelinks display with your ad or not, the average cost you pay per click does not change. Link text and landing page content should directly relate to the standard ad the sitelink is paired with. Use a unique sitelink for each landing page or URL your using– no two sitelinks can link to the same page.
When executed properly, these extensions can provide a ton of extra value on top of your standard PPC ad.
There are many businesses which depend on potential customers among the local population to physically enter a specific location and spend money; restaurants and service shops are two of the most prominent examples. Budgets might be extremely tight and every penny needs to count, especially for small businesses. In this post, we’re going to cover the key elements to a successful local PPC strategy, provide a few tips on how to execute it, and show you what to expect after you execute these changes. Furthermore, using more specific targets, like zip codes, may be more of a pain than they’re worth.
When it comes to utilizing a budget most efficiently, it’s safest to switch that setting over to target only users physically in your targeted location(s). Use bid modifiers accordingly to bid down (or stop showing ads entirely) for poor conversion metrics and bid up for good conversion metrics. This way, you can keep your account organized, your campaigns consistent, and be able to devote specific amounts of budget toward any given location.
As a result, PPC influenced more people to physically go to these places and grow these businesses.
You just need to make sure you’re utilizing the key elements which make it a success. They think about earning more traffic from their target demographics, and earning more conversions from the pool of that traffic.
Users who have already visited your website are likely to be more engaged with your brand messaging and offering after their first visit. To help with that, we’ve provided a step-by-step look at how to create your first Google AdWords remarketing campaign.
The second step required in this process is to create a remarketing campaign within your Google AdWords account.
This small snippet of code allows for visitors to be tagged with a cookie required for your remarketing ads to be shown to them once off your website. If you’re not sure which campaign settings to use, check out our post on optimizing campaign settings.


Completing this process has now assigned the remarketing list you created to the remarketing campaign being put together.
After creating your remarketing list, remarketing campaign, and uploading your ads, your campaign is all ready to serve ads. You can create your own looping videos that are only a few seconds long, and hey can launch you from obscurity to serious visibility in no time. Pricing starts at $8 per month for personal, $22 per month for professional, and $33 per month for business. They offer a basic free account so you can try it yourself, which is great for micro videos. Everything you need is already there in their database, you just string it together and fill in the blanks. Now they are finally getting on board with promoting the video service that was always there, as they rush to compete with Vine. It works by stitching together ten photos and allowing you to reverse, repeat, or edit them. Simple, easy, and effective, it is a great way to make short bits of digital content that get you noticed.
If you need something business quality you can choose their Business account for $9.99 per month. Though I would honestly keep it as a tool for mini videos, which only take a short time to edit and refine. There are two options: upload from your computer files, or search a URL from YouTube, Vimeo, Vine, or other hosting services. What most clients do not realize is their monthly investment is directly proportional to their results. Instead of signing up for ongoing SEO services at a monthly fee, the SEO firm will provide you with an estimate outlining the monthly cost of their services and how many months they need to complete the job.
If you are not sure about the price point for these items, ask the SEO firm what goes into the service and how long it will take and that should help you understand if you are paying a fair price.
While in theory this sounds like an excellent pricing structure, when you look at it from a business standpoint, you can see why it is not.
Prahalada€™s The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005).
It may some somewhat counter-productive, but spending your resources on creating and publishing high-quality content will benefit your site’s backlink portfolio. If your primary focus is quality and secondary focus is quantity, you’ll rank higher over time. As a result, we typically see ads with sitelinks earning a click-through rate 10% – 20% higher than ads without sitelinks. When implemented properly, we typically see conversion rates rise with the presence of sitelinks. And with no extra cost associated with these ad extensions, all advertisers should be using them when applicable to their Google AdWords campaigns. So, how do you execute a winning local PPC strategy when there’s such little room for error? Just as important, you need to be able to track these conversions accurately using AdWords, an Analytics platform, or a combination of both. And that, really, is the whole point to this entire post: utilize these tactics to make more money.
This leads to more sales (or leads), which then translates to bottom-line dollars for the company. Typically, returning visitors browse more pages and convert more often when coming back to a website after their first time.
Through this blog post, we will show how to upload image ads into your campaign for remarketing purposes.
Having this tag active and installed on your website is required in order to pool your remarketing list. Please keep in mind that when adding image ads, Google usually puts those through a review process. It is a cloud based video editing service that allows you to maintain full creative control between yourself and your team. You put in the words you want to say, and it creates an animation that can be shared with anyone. Magisto takes your chosen video, allows you to add enhancements and a theme, and put in a sound track. You don’t have to deal with any complicated software or gimmicks, just give it a little time. If you are spending $750 per month and your opponent is spending $1,500 per month, you are going to be fighting an uphill battle. If you sign up for three keywords and the firm only gets paid when you rank; what do you think they are going to do? A better approach is to acquire links from other health websites, promoting greater relevancy between the two. Focus your link building efforts on sources with a low Alexa Rank and a high PageRank for maximum benefit. But there's another way that online marketing can help your organization--by promoting an open position and attracting more qualified candidates to apply.SEO for Human ResourcesSEO (search engine optimization) is a marketing strategy, plain and simple. That said, remarketing can be an extremely powerful tool when working to increase the ROAS (return on ad spend) of your pay-per-click marketing efforts. Then post it on the site where you can share with others looking for content just like yours.
When you speak with SEO companies, they should have some background knowledge on your industry, competition and goals. Understanding those factors is the only way to create a plan that is actually going to get you the results you want to see.
The strategy worked really well prior to 2012, but I would not want to put my website at risk with this type of service in 2014.
The delusion that most optimizers have fallen into, however, is that the pages you promote should be directly tied to your bottom line.
And like any real estate, content is an asset you create for your company, not a cost center.. Beware of cheap SEO providers who offer services for just a couple hundred dollars per month.
Include a general human resources page.This should be a main navigation "housing" for your subsequent open position pages.
Here, you'll detail your company's human resources department, optimizing for keywords related to your business as a place to work rather than a place to do business with.
For example, a SaaS company may use a phrase like "a leader in software engineering," as opposed to a phrase like "a leader in task management software" to cater to software developers over paying subscribers.2. Create a dedicated page for each position.Creating a dedicated page for each open position you have provides the opportunity to optimize a page for each of those keyword phrases.
Title the page with the job title near the front, and include at least one or two synonyms for that job title in the description. In the body content, describe job responsibilities in detail, and be sure to include at least a handful of instances of the job title.3. Target individual locations.Even if your company is a national level organization, and even if you're hiring multiple people at multiple locations, it's a good idea to segment your open positions by location. This will allow you to optimize for geographic keywords in your titles, descriptions, and of course, your body content.4. Use referral links to drive more traffic.The more links you have pointing to your individual position pages, the stronger those page authorities will be (and the more likely you'll be to rank for keyword terms relating to that position).
Build links on as many different sources as you can, and don't forget the power that referral traffic can lend to your site. There are dozens of synonyms for your job title, and the job title you give may carry different connotations than you intend. At the same time, there are only so many "alternative" job titles you can include in your body content.




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