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As part of its graduate recruitment programme, Mishcon de Reya has today launched a new podcast series, Mishcon Shapers. This year, Mishcon de Reya is recognising Carers' Week, an annual campaign to raise awareness of caring, highlight the challenges carers face and recognise the contribution they make to families and communities throughout the UK.
Mishcon de Reya has advised Minerva on the sale of The Walbrook Building to Taiwan based Cathay Life for a headline price of £575 million.
The Walbrook Building is a high quality new office HQ building in the heart of the City comprising 410,000 sq ft of offices and 35,000 sq ft of retail and restaurant. City landmark Walbrook Building, designed by Foster & Partners, was developed by Minerva. The Mishcon team was led by Corporate Partner Ross Bryson and Real Estate Partner Stephen Hughes, with assistance from Real Estate Legal Director Nick Harris, Real Estate Associates Matthew Bowles and Rebecca Taylor, and Planning Consultant Wesley Fongenie.
Having acted for the client on the £460 million sale of the St Botolph Building, we are delighted to have acted again for this longstanding client on the sale of another landmark city property.
Today sees the launch of The Leap 100, 100 of the most exciting, fast-growth companies in the UK brought together by Mishcon de Reya.
Throughout 2015, the challenges, opportunities and successes of this group will be tracked via regular polls, and roundtables and panel events hosted by Mishcon de Reya. The Leap events that we have already hosted provided an opportunity to learn from a variety of entrepreneurs who have successfully navigated a changing and turbulent business environment to achieve significant growth. Mishcon was also shortlisted for Law Firm Management Team of the Year and Best Knowledge Management strategy. Increased international geo-political uncertainties have prompted even greater numbers of global high net worth (HNW) individuals to seek a safe base outside their countries of origin not just for their funds, but also for their families.
In response to the rapid technological innovation and disruptive technology that now govern and continuously alter the business landscape, Mishcon de Reya has today launched a new service – Mishcon Tech. Traditional funding is becoming increasingly elusive to start-ups, and consequently a whole new era of lending is emerging; notably through venture capitalists, private equity houses, family offices and HNWIs.
Mishcon de Reya has advised Commercial Estates Group (CEG) on the sale of Hertsmere House, Canary Wharf to Chinese state-owned developer Greenland Group for circa £100 million. The site has planning permission for a 242 metre high residential tower (set to become the tallest in the UK) comprising up to 700 apartments, together with ancillary retail, leisure and commercial space.
Mishcon de Reya has been involved from the outset advising CEG on its acquisition of Hertsmere House in 2005 and assisting throughout on development matters as well as rights to light issues. Head of Real Estate Nick Doffman led the Mishcon team with assistance from Nick Harris (Associate) and Nicholas Kirby (Solicitor). Mishcon de Reya is proud to announce that two of its solicitors have been included in influential private client outlet eprivateclient's 2014 Top 35 Under 35 list - the definitive annual list of young private client practitioners. APSCo is a trade association dedicated to representing the interests of the UK Professional Staffing industry. Mishcon's Recruitment Services Group acts for numerous high-profile recruitment clients on the most important matters that they face in their businesses. Adam Rose has been appointed head of international development at Mishcon de Reya, and several partners have been appointed international leaders of different regions, as Mishcon clarifies and restates its international strategy. Each lead partner will be in charge of a small team tasked with developing business plans for their region. Sir Keir Starmer KCB, QC and Alison Levitt QC of Mishcon de Reya are among the headline speakers at the fourth annual Fraud Conference being held by the UK Chapter of the Association of Certified Fraud Examiners. Sir Keir, the immediate past Director of Public Prosecutions, joined Mishcon de Reya in July 2014 as a consultant to its Business Crime Group, headed by his former colleague Alison.
Delegates at the conference will qualify for a certified 10 CPD points, and can also attend a complimentary post-conference networking drinks reception. The ACFE is the world's largest anti-fraud organisation and premier provider of anti-fraud training and education.
Mishcon de Reya has launched a Designer Mentoring Programme with the British Fashion Council. Each designer will receive a number of hours of pro bono legal advice and will participate in a series of bespoke workshops focusing on key legal issues including brand protection, international expansion, raising finance and early stage investment, employment, reputation management and retail development. The programme forms part of Mishcon's social impact strategy, with time spent with the designers contributing towards the pro bono targets that the Firm encourages every lawyer to deliver annually. The 10 designers selected for the 2014 year include: Christopher Raeburn, Christopher Shannon, Eudon Choi, J.
Caroline Rush, CEO at the British Fashion Council, commented: Business support plays an increasingly important role, especially for emerging fashion designers, so we are delighted that Mischcon de Reya has created the Designer Mentoring Programme. Leading law firm Mishcon de Reya is to take on two legal apprentices for its London office.
Mishcon de Reya was the highest ranking law firm in the Sunday Times 100 Best Companies to Work for 2014.
The recruitment of the two apprentices will be a pilot, which, if successful, may be extended across all departments. We are particularly interested in hearing from individuals who will be receiving their A-Level results this week, and who may view this opportunity as an alternative to university". Mishcon de Reya is proud to support The Association of Certified Fraud Examiners (ACFE) Financial Statement Fraud Conference, taking place in London on 18 and 19 August, and is marking the event by hosting a drinks reception on the 18 August. Financial statement fraud has received much attention over recent years and continues to be area of concern for many. Mishcon de Reya will celebrate its on-going relationship with the ACFE at the drinks reception on 18 August, hosted by Gary Miller, Partner in Mishcon's Litigation department and Director of the UK Chapter of the ACFE. The conference will take place at the Millennium Gloucester Hotel in Kensington and tickets are available here.
On 16 July, as part of The Big Think on the Future of London, the ongoing dialogue developed by Central and Mishcon de Reya on the changing face of London, we co-hosted a dinner debate with Central and the GLA on its long-term infrastructure investment plan (London Infrastructure Plan 2050). Located on Great Tower Street, Plantation Place South has been on the market since November and is fully let to six global tenants including Axis Speciality Europe, Royal & Sun Alliance, Beazley, and Liberty Syndicate Management. Mishcon de Reya has advised Essential Living on its purchase of the former Elizabeth Arden perfume factory in Acton for around £30 million. Acquired from Sapcote Developments, the site is set to become London’s largest scheme tailor-made for the private-rented sector (PRS) with 400 to 500 rented homes. Essential Living intends to initiate a public consultation on its proposals for the site with a view to submitting a planning application to Ealing Council in 2015. Real Estate partner Nick Minkoff led the Mishcon team with assistance from solicitors Olivia Glekin, Rebecca Taylor and Roopa Modi, while Wesley Fongenie (Consultant, joint Head of Planning) advised on planning with Jonathan Legg (Partner) and Sarah Howes (Solicitor) advising on tax.
Mishcon de Reya has launched a new Luxury Assets Group, which combines a number of the firm's contentious and non-contentious practice areas. Mishcon's Luxury Assets Group provides specialist contentious and non-contentious legal advice on a wide range of luxury assets such as classic cars, collectables, horses, jewellery, musical instruments, vintage haute-couture fashion and wine, as well as other non-financial investments.
Mishcon de Reya has announced that it acted for Mariana Capital Markets LLP as it is today revealed that the financial services business has entered into a strategic co-operation arrangement with Arbuthnot Latham & Co. Arbuthnot Latham established the GFS business five years ago and it is now recognised as a provider of quality products in the structured products market. Mishcon de Reya has been working with the founders of Mariana Capital since 2010 on its conversion to an LLP, and has worked alongside them as they have grown the company to the 80 strong team it is today. The Mishcon team comprised Ben Annable (Corporate Lawyer), Charles Fox and Tim Flood (Regulatory Lawyers), Adam Rose (Commercial Partner) and Jennifer Millins (Employment Legal Director). In the High Court today, Paul Fleury, former project manager for Petra Stunt (née Ecclestone), was jailed for nine months (three sentences of three months each and one of nine months, to run concurrently) by Mr. Mishcon de Reya has announced that it acted for Matchroom Sport in the sale of 90% of its shares in Leyton Orient Football Club to Leyton Orient Holdings Limited, a company owned by the Italian Becchetti family. This is the second high-profile football club deal for Mishcon this year, having recently completed the purchase of  a 75% stake in Leeds United on behalf of Eleonora Sport Limited, owned by Massimo Cellino. The Mishcon team comprised Dean Poster, Liz Ellen (specialist sports lawyer) and Christina McNally (corporate associate). The new CGT charge on non-residents would apply to all UK residential properties of any value, whether occupied or rented out, owned by individuals, partnerships, trusts or companies. In a campaign inspired by the UN Convention on the Rights of the Child, this month, children across 22,000 primary schools in the UK were asked to create their own Cultural Rights Charter.
Students from low-income families who take part in arts activities at school are three times more likely to get a degree. The employability of students who study arts subjects is higher and they are more likely to stay in employment. Students who engage in the arts at school are twice as likely to volunteer and are 20% more likely to vote as young adults. The English Baccalaureate is still being used by the government to measure school performance and is having a profound effect on the number of children studying the arts.
Since the EBacc was introduced in 2010 the number of arts GCSEs studied by children has fallen by 14%. Mishcon de Reya last night hosted a panel discussion in partnership with Beyond Sport, tackling the issue of diversity in sport, and exploring how talent can be unlocked when an inclusive approach is taken. The thought-provoking discussion addressed issues such as the need for leaders to step up and put diversity at the top of their agenda, positing that embracing diversity harnesses talent and threatens mediocrity. Sport was recognised as becoming increasingly like business, however it was noted that whilst businesses are light years ahead in terms of diversity and inclusion, they continue to sponsor teams that do not mirror their own approach. Our next event, in conjunction with Beyond Sport, will focus on ethics and leadership and will take place towards the end of the year.
The trio ended their talk with a Q&A session involving enthusiastic participation from the audience.
Clearly it is high time that Parliament debates an issue which affects so many, so in that respect Baroness Deech should be applauded for introducing her private member's bill.
Only 10% of SMEs surveyed say that access to finance from banks has improved in the last two years, with even fewer – just 8% - saying that the way banks treat the specific lending needs of SMEs has improved in the last year.
As so many small and medium size businesses are continuing to find the lending landscape challenging, it is perhaps unsurprising that 67% of the SMEs surveyed that have a business bank account advised that they have not had a loan from their bank in the last year.
Interestingly, a parallel survey of bankers showed a quite different perception, with 50% of bankers surveyed saying that they believe access to finance for SMEs has improved, whilst 38% said that the way banks treat the specific needs of SMEs has improved.
In spite of potential widespread dissatisfaction with the way SMEs are treated by their banks, over half of those surveyed (56%) have remained with their banks for over 5 years; suggesting an acceptance of the status quo regardless of how dissatisfactory it is.
Mishcon de Reya has announced today that Sir Keir Starmer, KCB, QC, is to join the firm as a part-time consultant, as the firm continues to invest in its Dispute Resolution offering.
Joining his former colleague, Alison Levitt QC, Keir will strengthen the recently launched Business Crime Group set up and headed by Alison. Over the past six years, Mishcon has continued to build a Dispute Resolution practice that is able to handle a wide range of services in the enforcement, defence and regulatory arenas in order to match clients' needs. Keir's main areas of practice are human rights, international law, judicial review and criminal law. The Court of Arbitration for Sport (CAS) has dismissed the appeal of the Romanian football club FC Astra against the decision of the FIFA Dispute Resolution Chamber (FIFA DRC) of 10 December 2013 in  Yvan Peron v FC Astra.
Mishcon de Reya has announced that it acted for the founders of leading London property consultants, H2S0, in their sale to Colliers International, the global real estate company. At Colliers, Olney and Hayes will be co-heads of Central London Investment at Colliers, and Smith and Hanrahan, co-heads of Central London Agency & Development.


Paul Smith commented "Dean and Mishcon de Reya really understand fast growth business at a corporate and personal level. The Mishcon team comprised Dean Poster, and Ben Annable (corporate legal director), James Paterson (corporate solicitor), James Spencer (corporate solicitor), John Skoulding (tax partner) and Philippa Dorries (trainee).
The panellists shared their views on the growing threat of cybercrime, the best approach to tackling it, and the need to balance the opportunity that digital innovation presents for businesses with the inevitable risk that comes with it. The discussion was particularly topical in light of the eBay data theft news that has dominated the media this week. To find about more about the work of the IFG click here and to learn more Digital Security click here. Mishcon de Reya has successfully acted for Mercedes-Benz Financial Services Limited (MBFS) in a case which addresses the issue of whether a car leasing product constitutes the supply of goods or services, and the according VAT implications.
MBFS, represented by Mishcon de Reya, appealed to the Upper Tribunal on the basis that the contract was not necessarily a contract for sale of the vehicle and therefore should not come under a supply of goods.
Each remaining bidder offers a different flavor of intrigue, with rumored front-runner perhaps the most watchable for now.
Time Inc., the publisher of Sports Illustrated, People and Time magazine, is considering a deal to buy the core business of Yahoo, citing people familiar with the matter. Time has heard a presentation from Citigroup Inc bankers on pursuing a deal with Yahoo, the Bloomberg report said, adding that Citigroup had not been retained by Time. Yahoo officially launched the sale of its core business, which includes search, mail and news sites, last week. Time could pursue a Reverse Morris Trust transaction, a tax-free deal in which one company merges with a spun-off unit, Bloomberg reported. Yahoo Chief Executive Marissa Mayer would not be part of the company under such a deal, Bloomberg reported, citing one of its sources. Verizon Communications Inc., which already owns Internet pioneer AOL, is also seen as a potential buyer of Yahoo's core business. Time, which has seen print advertising dollars dry up in recent quarters, has been trying to boost its digital presence through acquisitions of online properties. God of Abraham, Isaac, and Jacob Loves You and cares for his children (you) who believe in him. EUdict is a collection of online dictionaries for the languages spoken mostly in the European Community. A1 HangWord - Fun hangman type word builder game for teaching children English vocabulary, words and spelling. VocabTest is a powerful software designed to enable you to improve the level of your English vocabulary and spelling! EasyWords is a free software that helps you memorize words very easily while learning a new language.
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Modest Spanish TutorSpeaking Hangman - Play hangman in Spanish or English and improve your vocabulary. Learn Spanish Slideshow - Learn Spanish by placing this small slideshow widget on your desktop. Choice is a fast multiple-choice test for your vocabulary that adapts to your knowledge and learning level by automatically discarding easy words and repeating others. Crime MappingThis portal is dedicated to helping law enforcement agencies provide the public with valuable information about crime activity by neighborhood. Fundrace makes it easy to search by name or location to see which candidates or political parties your friends, family, co-workers and neighbors are contributing to. OneLook's reverse dictionary lets you describe a concept and get back a list of words and phrases related to that concept. Elliot Moss, Director of Business Development and host of Jazz Shapers on Jazz FM, interviews some of the people shaping the firm about their experiences in the law. By recognising Carers’ Week, we hope to raise awareness of those within our business who have caring responsibilities and provide advice and information on the support available both internally and externally. Its sale is one of the largest investment transactions in London this year, completed on Wednesday. Assistance was also provided by Corporate Associate Shantanu Sinha and Corporate Assistant Samantha Barnett. This data will be published and analysed on a monthly basis within the pages of City AM and will also feature on a bespoke microsite.
The companies - which span many sectors - were chosen because of their growth potential, and for the broader business insight they will be able to provide over the year ahead.
The formalisation of The Leap 100 is the next step of the campaign and we are particularly proud of the high calibre of businesses that form the list. A recent perception survey carried out by the FT found that awareness of Mishcon had more than doubled from the first audit in September 2010 to the latest (34% - 75%), with seven out of ten FT respondents now familiar with the Mishcon brand.
This structure, along with the hard work of everyone in the team, has allowed us to make the impact we have, and we are incredibly proud that our efforts have been recognised by the industry. The UK, with its stable democracy, transparent legal and financial system, and some of the world's best educational facilities, is a destination of choice for these HNW individuals.
Having advised HNW clients for many years, we at Mishcon de Reya have considerable experience in assisting clients to coordinate all the key elements, making such a significant move as painless as possible.
This micro-site aims to provide a one stop service for HNW individuals migrating to the UK, giving access to information on legal, banking, property and lifestyle services to meet the personal and business needs of those looking to invest their wealth and experience by establishing a base in the UK. The need for businesses and governments to embrace these changes securely and protect their data is more important than ever. Therefore, another component of Mishcon Connect is to connect clients to Mishcon's pool of contacts in the private capital arena. Philip Freedman CBE, QC (Hon) (Partner) advised on development, Wesley Fongenie (Consultant) advised on planning, and Emma Macintyre (Legal Director) and Jonathan Warren (Associate) advised on rights to light. The results are based on nominations from the UK and UK offshore (Jersey, Guernsey and Isle of Man) for young and upcoming stars within the private client advisory professions, be they lawyers, accountants, trustees or any other professional intermediary.
The APSCo brand is a recognised benchmark for quality in the professional recruitment marketplace, with applicants for membership rigorously referenced and required to adhere to a strict code of conduct, complimenting Mishcon de Reya's own commitment to quality and best practice. Gaining APSCo membership will enable the group to continue to develop its understanding of the interests, concerns and business intelligence influencing the recruitment industry today. Our joining illustrates the firm's recognition of the importance of fully aligning ourselves with the industries in which we work, and our dedication to best practice. All of our members have to commit to a strict Code of Conduct and a rigorous, independently verified, referencing process that means that APSCo is a trusted badge of quality for the recruitment industry.
It goes without saying that our primary objective is to consistently deliver the best advice to our clients and to gain the trust of clients and lawyers from around the world.
The conference takes place at the Victory Services Club’s Carisbrooke Hall near Marble Arch on 1 October. The pair were the two most senior prosecutors at the Crown Prosecution Service and have worked closely together for the last five years.
Together with more than 70,000 members, the ACFE is reducing business fraud world-wide and inspiring public confidence in the integrity and objectivity within the profession.
Through the programme, the Firm will work with 10 carefully selected British fashion designers each year to assist in building their businesses.
In partnering with the British Fashion Council, we hope to extend this value beyond the Firm, supporting some of the UK's most promising fashion designers while giving our lawyers the rare opportunity to work with these talented individuals.
The firm sees the apprenticeship initiative as an opportunity to increase the diversity of its future pool of lawyers.
The conference will offer important insight to those who regularly review financial statements, such as auditors - both internal and independent. The 163,000 square foot office and retail property developed by British Land in 2004 was purchased from Credit Suisse's European open real estate fund CS Euroreal. The scheme is expected to include a mixture of rental homes for families and young professionals, as well as new public realm and the re-provision of multi-let office space. There were lots of different aspects to consider and the advice from Mishcon de Reya proved invaluable in our negotiations and due diligence. It has been set up to help individuals, trustees, family offices or businesses acquiring or selling a luxury asset, structuring investments or protecting their interests.
Mariana Capital is a diversified financial services business and also an established provider of structured products. Freezing Orders are an essential part of the legal toolkit in these types of fraud cases and to have them flagrantly breached as they have been in this instance is unacceptable.
This took the form of a poster, film or a piece of creative writing, using articles in the manner of the UN Convention to highlight the many ways they get involved in the arts and why they believe cultural rights are important. Yet in the UK children and young people’s cultural rights are increasingly compromised by pressures on the curriculum that disincentivise arts in schools for a focus on a limited number of subjects. It was suggested that this in itself may be the reason that some are reticent to adopt a proactive diversity agenda in the first place. They were joined on the panel by Nicola Boulton, experienced fraud lawyer and Senior Partner at Byrne & Partners. Mr Bott is one of the UK’s leading practitioners in all subjects relating to criminal and civil fraud and has appeared in more than 80 serious fraud trials including many of the leading cases of recent years. Questions included: What could or should be done if the search uncovers evidence of criminality but the item is not relevant to the terms of the Order?
We believe that, in a democracy, changes to the basis of that regulation should be a matter for elected representatives.
72% of small and medium size businesses stated that they had not considered alternative sources of finance such as peer-to-peer lending, crowdsourcing or Private Equity in the past 12 months. Many stated that they were experiencing unlawful attempts to change their loan terms and that banks were refusing to negotiate. Various new sources of private capital have emerged as attractive alternatives to traditional banking solutions.
The Group offers a comprehensive but streamlined approach for clients who may find themselves with a range of problems involving prosecuting authorities in this country and overseas authorities who seek to prosecute parties based in this jurisdiction. The French agent,  represented by Mishcon de Reya, won his claim against FC Astra in relation to the signing of the player Tempo Fawo. Corporate Partner, Dean Poster, who led the team at Mishcon, acted for Paul Smith, one of the founders, in his 2005 sale of Hodnett Martin Smith to DTZ. They reiterated that all companies should be prepared for a cyber-attack, as responding rapidly is key in the event of data theft, and agreed that business needed to join forces; through sharing knowledge, companies will be best equipped to deal with this threat.
Verizon can leave that tactic to others (like Cerberus-controlled YP Holdings, which may use the technique as it teams with Goldman Sachs to pursue Yahoo) as it bids for Yahoo’s core assets this week.
For Verizon, it’s a matter of putting ever more distance between the 21st century company it is striving to become and the old dumb, landline phone company of 19th century origin from which it sprang.


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Choice provides lessons in English, German, French, Italian, Spanish, and Swedish in different combinations and can be easily extended with your own lessons. If you have a picture of the person, you can run it through TinyEye, which searches for other instances of the photo elsewhere on the Internet.
The campaign is brought to life by the individuals and organisations who come together to organise activities and events throughout the UK. Carers’ Week is the ideal time to find out what practical support is available and, through our commitment to initiatives like this, I know we can continue to foster a carer-friendly working environment.
Real estate Finance Partner Raji Bartlett and assistant solicitor Katie Lister advised on funding. The content that we generate through The Leap 100 will be invaluable in helping us to further deepen our understanding of high growth businesses. We are honoured to give a voice to these ambitious companies and provide them with a platform to comment on the most important issues facing the UK growth landscape. Using our extensive network of legal, tax, real estate and educational connections we can help clients coordinate these processes seamlessly. By appointing leaders for each region, we can closely monitor the overseas service we are providing, the expansion of our client-base, and how we are delivering against our strategy'. The ACFE has over 150 Chapters worldwide; the UK Chapter with over 1200 members was established in 1993 and is managed by a Board of Volunteers on a not for profit basis, providing low cost events and conferences for both our members and the wider community of Fraud professionals. The co-operation arrangement stemmed from a decision by Mariana Capital to grow its structured products business - including employing several key senior GFS executives - and a decision by GFS to cease providing new structured products to the market. When you get an order freezing assets and for asset disclosure in a fraud case, you expect the defendant to comply. The festival will examine the current protection and promotion of all children and young people’s rights in the UK. The charters will be combined and a giant Cultural Right's Charter will be displayed at the festival. Meanwhile, vital funding is being withdrawn from arts and music initiatives across the country. All agreed that this passive attitude will not affect positive change, nor will it allow everyone the equal opportunity to reach their full potential. As well as playing host to a number of prominent organisations from within the UK, delegates at the conference included international representatives from a variety of jurisdictions including Switzerland, the Cayman Islands, the Bahamas, Australia and Liechtenstein. What considerations should be made for the respondent's family and possible young children during the search? These include debt funds, family office investments and other sources of private funding - often with more flexible investment criteria than the mainstream lenders.
The Group's work includes advice on defence strategies, applications for judicial review, investigations and bringing private prosecutions, where appropriate. He will be dual qualified to act as both a QC and a solicitor and will maintain his practice at Doughty St. CAS dismissed the appeal and confirmed the decision issued by the FIFA DRC, which recognised the validity of the agreement signed between the parties. Nilo also advises clubs, agents and players on national and international transfers as well as handling contractual matters for clubs, agents and players.
In late 2009, Poster negotiated Smith's departure from DTZ, and with three other leading agents, David Hanrahan of King Sturge, John Olney of Lewis Ellis, and Rob Hayes of CBRE, assisted them on founding H2SO. For Verizon, a Yahoo acquisition means a big bet on two things — scale, and data — and the two, of course, are inextricably linked.
Factors considered include who made the nomination, an individual’s achievements and number of nominations.
This endangers the vital role that arts and culture play in children and young people’s development. Keir will focus on cases which cover fraud here or, those facing accusations across multiple jurisdictions.
In that time, H2SO has established itself as a top West End agent and has handled many of the London's major investment and agency transactions. It is Yahoo’s huge Comscore-counted audience of 206 million monthly unique visitors that has energized Verizon’s interest. Keir's understanding and experience of civil, criminal and regulatory matters as well as his knowledge of how other governments attempt to exercise long arm jurisdiction will be a great asset to the Business Crime Group. The position is two and half days per week, allowing Keir to pursue his political and other interests outside of the law. Though as many as 40 suitors were reported to be lined up for bidding on Yahoo core assets — its Yahoo Finance, Yahoo Sports, Yahoo news and other media properties, and not its Asian investments — most peeled away.
The fact that the audience shows a decline of six percent comparing March 2016 to March 2015, according to Comscore, must send a chill down the would-be buyers’ spine as it determines how much it is willing to pay for the would-be prize.
As bidding narrows, the company will place a dollar bet here — believing that AOL CEO Tim Armstrong’s well-hyped ad machine, the key to Verizon’s $4.4 billion purchase of AOL a year ago — can better monetize that Yahoo audience than Yahoo CEO Marissa Mayer (or her legion of predecessors) could.
And it will place a value on its harder-to-assess strategic financial bet as well, as CEO Lowell McAdam aims to remake this company as a growth company fully embracing the digital economy. By several accounts, Yahoo is being less than open-booked on its financials, making a determination of the financial value of its audience more opaque than someone spending upwards of $4 billion would likely expect.
Its core business includes broadband and TV programming, of course, but both of those businesses can claim customers only in single-digit millions, while more than 112 million form the wireless client base. Verizon, despite its acquisition of AOL last year, still is profoundly a communications company, with wannabe media company revenue added in. Even with Yahoo’s (fast declining, at a 11.6% clip in Tuesday’s released first-quarter financials) revenues added in, media would account for no more than five percent of Verizon’s overall income. In all of its core communications businesses, Verizon faces maturing markets, and its own disruptors, like T-Mobile, which is causing it lots of headaches.
In fact, in data released Tuesday, Verizon lags all is major rivals in wireless customer growth. He pumped up its marketability, focusing intensely on the magic words that investors now associate with Internet promise: mobile, video and programmatic advertising.
Given the growing Google–Facebook dominance of national and global digital markets, an advantage only growing as usage has moved markedly from desktop to smartphone, fear is alive in the non-Google, non-Facebook part of the market.
Just in the last month, we’ve seen significant pullbacks among the largest digital news startups, and a recalibration of current and future growth plans.
Major digital media investors tell me plainly, if confidentially, that their focus is on consolidation of current investments, rather than new forays. Verizon, then, plans to increase its presence in a market that has been recently been clouded by doubt. That doubt could be transient — or represent a chill in the digital media ad market that could significantly lower the value of such businesses as Yahoo. Yahoo, in reporting its own first quarter results on Tuesday, greatly reinforces that doubt. Further, it reported a net loss of $99 million, compared to net gain of $21 million one year earlier. While that price has been estimated as high as $8 billion, Tuesday’s results, and widening fears about the future robustness of the digital ad economy, will likely dampen it well. Does Verizon believe that its bigger scale — combining, in some form Yahoo’s 206 million users with AOL’s 175 million (most duplicated) — might allow it to compete on the same battlefields as Google and Facebook for digital ad money? That would place it in competition with Amazon, and its new monthly Prime entertainment pricing, and, of course, Netflix. That go-go company has beaten Verizon to the punchbowl — and it’s starting to stare down a more mature domestic market, now counting 45.7 million subscribers. Verizon leadership will acknowledge that the company isn’t a platform-based one, like digital ad leaders Google and Facebook, or like most of the rest of the eight companies in the Top 10 in U.S. Digital ad veteran Dave Morgan’s Simulmedia is one leader here, but Verizon is catching up to the programmatic TV promise.
Today, it can’t easily sell both audience-based digital ads and TV ads across its network, but it soon will have that capability. Digital ad entrepreneur Bill Wise is one who believes the next pot of digital ad money is indeed now found in TV.
Wise, now CEO of MediaOcean, a major ad tech company, built ad exchange Right Media and sold it to Yahoo in 2007 (“I signed a 3 year vesting agreement.
I wrote that Yahoo should be focused on NBC, ABC, Fox, and they should be the next broadcast network.
Instead Marissa focused all her efforts on mobile — which I can't say was wrong because I think now the vast majority of the Yahoo users are going mobile, but Tim [Armstrong] made it about video.
This kind of approach is increasingly based on data science — as are most Verizon ad selling strategies — or, its application: business intelligence. All the major media-oriented companies that plan a big beyond-2020 presence now tell me that such intelligence is moving to the center of their strategies. For Verizon, that means matching up profiles — gained through those 113 million wireless subscribers — with all kinds of data on AOL- and Yahoo-using readers and viewers. It is partnering with those who know the media business better than it does, to gain both knowledge and leverage. Just this week, it announced an expansion of a joint effort to build out Millennials-oriented digital video channels agreement with Hearst, a company that quietly leads the way in numerous newer media areas. That’s most akin to what Comcast, in buying NBCU, and then further investing in digital start-ups like Buzzfeed and Vox Media, is trying to do.
But I do not see any competitor aspiring to own wireless + broadband + content.” Ironically, Yahoo itself may offer a revelation for Verizon here. After all, Yahoo was birthed as a web organizer, not a media company, and it never figured out how to make that transition. Yahoo’s tale could be a cautionary tale for Verizon, and Comcast, though 2016 offers an almost wholly changed landscape from a decade and more ago, when Yahoo tried to grow into something it couldn’t.
That Verizon name, created in 2000 as Bell Atlantic and GTE merged, means truth on the horizon, borrowing “veritas” from the Latin, we’re told. Perhaps the better root word would be vertigo, which the company may well feel as it attempts its next climb.



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