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Once upon a time, whenever a consumer needed to find a local restaurant, dry cleaner, plumber, TV repairman, florist or pretty much anything, they lugged out the big yellow book. The Yellow Pages concept became so popular that as business began to shift online in recent years, so did the yellow pages solutions.
Just as consumers naturally turned to the big yellow book in print, they turned to the online version.
One of the things consumers often found frustrating about the Yellow Pages was its limited number of categories. Businesses, on the other hand, found the concept of search engines to be quite a bit more daunting than the much simpler Yellow Pages. While getting a high ranking on Google for category keywords may be difficult, it is important to update a business’ online platform.


Having a social media presence across Google+, Facebook or Yelp is crucial for today’s local businesses, as customers want to feel connected and valued. The key to getting the most from these online services is providing good products, value and customer service.
Today's Paper, also known as the e-Edition, is an online replica of the printed newspaper. Yellow Pages in Germany reached almost every household and is the market leader for quite some time.
Known as the Yellow Pages, the big yellow book provided a complete listing, by category, of all of the businesses in the consumer’s local area.
Sometimes it was difficult to determine in exactly what category to search for a particular product or service, whereas with Google and other search engines, they could simply type in a few words and be taken to the right place.


Once this is taken care of, it’s possible to augment this presence by purchasing advertising.
Particularly, small businesses can gain more valuable (and free) advertising through social media than through any paid source.
While it might be cost-effective for some types of businesses, your primary focus should be on your online presence and customer interactions if you want to build long-term customer relationships. Customer review sites such as Yelp can make or break a business, so when a Yelp page is managed carefully, it can be invaluable to a local business.



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