Tickers, videos, animation and other rich media options have changed the landscape of the web and help keep the user on your site for longer while they interact with more content options. While designing (or redesigning) your site, the need to factor in mobile devices is pressing. Listing your site on social bookmarking websites like Digg can drive quality traffic to your way and bump your page views.
Brand identity is essential in all forms of media, but is most important on a large and complex website. Place big, attention-grabbing headlines above the fold, but don’t be overly concerned about making a user scroll.
Read on to find our top ten tips for enhancing the user experience including everything from Search Engine Optimization (SEO) and rich media, to navigation and mobile device optimization.
There are several schools of thought regarding site optimization, but the most all-encompassing and user-friendly option is to simply use the same URLs as the standard website. It can also have a cascade affect where a user will tag your site for yet another site where yet another user will tag it again, and so on. Of late, Search Engine Optimization (SEO) has been all the rage, but don’t sell your digital soul for a few extra clicks. If you’ve successfully filled your site with quality content that is organized and clearly designed, scrolling won’t deter a user.

If you’re experiencing some lag time, try reducing the number of HTTP requests by simplifying the design, using CSS and CSS Sprites, combining images into a single file, and reusing elements — like page headers — which can reload from the cache. Bookmarking is a handy tool that is relatively easy and doesn’t require a ton of time to achieve. Not only will it spread the word, it will also get the attention of like-minded users who will not only click out of curiosity, they will probably spend quality time on your site which will help bolster your chances in the search engine pool. Choose, colors, fonts and graphic treatments compliant with brand style guides and reinforce that look at every opportunity. Design the search bar cleanly with the font and color style already established for the overall look.
The presentation of information requires a designer’s eye to ensure a site that is both aesthetically and functionally sound. To ensure that the user can easily interact with your content, keep a relatively short list of menu option down the left side and across the top. The more comfortable the user is with the style, the more familiar they are with the brand and are more likely to come back time and time again. Instead of getting caught up in the hype and fortifying your site with endless keywords, focus on how the user would look for your information and what words they might use. This will allow the header and navigation menus to load first thereby showing progress and pacifying user impatience.

Be sure that all navigation info stays above the fold and that the logo links back to the homepage. This will level the compatibility playing field and remove the server-hosting burden from you. Avoid using scripting languages or Flash components, as most devices are not equipped to support them.
Take Google for instance (see below), their entire brand is built upon the search bar and it remains simple and straightforward. Be strategic in your keyword choices and get to the kernel of the matter to effectively garner the largest audience who will also spend the most time looking through your content. Intuitive navigation outlasts number of clicks, so go ahead and forget about that 3-click rule. Keep in mind the small screens and use small graphics or ads and content that are scalable.
Not to imply that the user will stick out a lengthy path, but ultimately clicks don’t cause user frustration, poorly organized sites do.

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