UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more. Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work. Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting. Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste. Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us. We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion). Hint: Listening to customers talk to each other about your products in a store is really similar. Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing. The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy. If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years.
The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience. To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword.
Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand. Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly. Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices.
Quality Score is a reflection of the health of your campaigns and influences overall account performance. Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget. Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates.
Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion.
And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking. So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO? A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months. What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors. Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times. Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this.
Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach). Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search.
What should we do about it?There’s not a huge amount that can be done to address this trend head-on. In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with.
App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant. The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming.
What should we do about it?If you don’t already have an app, this may not be relevant to you. Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant. And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking. These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask. When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA. Read the full article here New Evidence: Does Google Count Keywords in Anchor Text In Internal Links?
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms. Interestingly, these are not the ordered results of the search, but they are within the first page. Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses.
Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better.
We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out.
Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from.
And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business. Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices. Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service. I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users. Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day?
In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too. In 1955, Isaac Asimov published a short story titled "Franchise", about a system that decides who should be elected president (in 2008) by picking a single voter to represent the whole population. If a single voter is regularly selected at random then, over time, a larger, more representative sample of the population will build up. Distributed systems say "after a certain amount of time, enough votes will have been cast to be sure enough of a consensus". Each voter must be selected at random, but if this selection is performed by a central machine, that machine must be trusted. The system will, generally, consume energy up to the value of the reward for casting each vote.
To save energy, votes can instead be given to those who have purchased the most shares (stake) in the system (i.e. Another alternative, valid for small populations, is to collect the sample in a single poll: invite all members to participate, and generate the consensus after a certain amount of time has passed. I didn’t know Aaron, personally, but I’d been reading his blog as he wrote it for 10 years. Philip Greenspun, founder of ArsDigita, had written extensively about the school system, and Aaron felt similarly, documenting his frustrations with school, leaving formal education and teaching himself.
In 2000, Aaron entered the competition for the ArsDigita Prize and won, with his entry The Info Network — a public-editable database of information about topics. Aaron’s friends and family added information on their specialist subjects to the wiki, but Aaron knew that a centralised resource could lead to censorship (he created zpedia, for alternative views that would not survive on Wikipedia). In order to pull information in from other people’s databases, you needed a standard way of subscribing to a source, and a standard way of representing information.
RSS feeds (with Aaron’s help) became a standard for subscribing to information, and RDF (with Aaron’s help) became a standard for describing objects. I find — and have noticed others saying the same — that to thoroughly understand a topic requires access to the whole range of items that can be part of that topic — to see their commonalities, variances and range. He found that it was difficult to make political change when politicians were highly funded by interested parties, so he tried to do something about that.
To return to information, though: having a single page for every resource allows you to make statements about those resources, referring to each resource by its URL. Aaron had read Tim Berners-Lee’s Weaving The Web, and said that Tim was the only other person who understood that, by themselves, the nodes and edges of a “semantic web” had no meaning.
To be able to understand this information, a reader would need to know which information was correct and reliable (using a trust network?). He wanted people to be able to understand scientific research, and to base their decisions on reliable information, so he founded Science That Matters to report on scientific findings. He had the same motivations as many LessWrong participants: a) trying to do as little harm as possible, and b) ensuring that information is available, correct, and in the right hands, for the sake of a “good AI”. As Alan Turing said (even though Aaron spotted that the “Turing test” is a red herring), machines can think, and machines will think based on the information they’re given. As much as individual, composable objects are interesting, the real understanding comes when a collection of items is analysed as a whole (or a part, if filtered). There’s more to a collection of items than is immediately obvious - it’s not just a [1, 2, 3] list, with "array" methods for filtering and iteration: the Collection itself is an object with its own set of observable properties - many of which are summaries, in some way, of the properties in the items in the collection. These summaries describe some aggregate quality of the collection, and - ideally - an indication of the variance, or confidence intervals, for that value within the collection.
If you look around, you’ll see trees with different coloured leaves, depending on their genotype and phenotype.
So: observed properties of a collection can vary over time, or over space, depending on the conditions in which they’re found and the conditions of observation. The observed colour of a tree - or a collection of trees - is a function with many inputs and one output: the wavelength(s) of light that leave the tree and enter your eye (or some other detector). For any collection of items, a function can be written that describes one of their properties under certain conditions. For example, the value(s) that this function outputs might be the mean (average) and standard deviation of a series of measurements over time, or it may group those values into buckets (the sort of data that might be displayed as a bar chart). If you’re working with JSON or HTML (which is probably the case), these interface names make no sense. As is apparently the way with all DOM APIs, XMLHttpRequest wasn’t designed to be used directly. When an action (get, put, delete) is performed on a Resource, a Request is made to the URL of the resource.
Instead of sending hundreds of requests to the same domain at once, send them one at a time: each Request is added to a per-domain Queue. Google Plus was formed around one observation: most of the people on the web don't have URLs. For example, to show you which restaurants people you trust* have recommended in an area you’re visiting, a recommendation system needs to have a latitude + longitude for the area, a URL for each restaurant (solved by Google Places) and a URL for each person (solved, ostensibly, by Google Plus). People might be leaving reviews in TripAdvisor, or Yelp, and there’s no obvious way to tie all those people together into any kind of coherent social graph. Google Plus has an extremely clever way of linking together all those accounts, which involves starting with one trusted URL (Google Plus account), linking to another URL (GitHub, say), then linking back from that URL to your Google Plus account to prove that you own the GitHub account and can write to it. The problem is (and the question “why” is an interesting one), even after people had their Google Plus account, they didn’t use it to post reviews. When Google tried to connect YouTube accounts to Google Plus accounts, and failed, it was because people felt that those personas were distinct, and wanted the freedom to do certain things on YouTube without having it show up on their “personal record” in Google Plus.
This also perhaps explains why people are wary of using Google Plus authentication to sign in to an untrusted site - they’re not so much worried about Google knowing where their accounts are, but also that the untrusted site might create a public profile for them without asking, and link it to their Google Plus profile.
Anyway, Google Plus is going away as a social network, and maybe even as a public profile, but the data’s still going to be connected together behind the scenes - perhaps using fuzzier, less explicit connections as a basis for recommendations and decision-making.
You might notice that the published property is represented as a String, when it would be easier to use as a Date object. From this definition, you can see that the publishedDate property has a dependency on the published property: any computed properties should be updated when any of its dependencies are updated. This is fine when the dependencies are all stored locally, but it’s also possible to imagine data that’s stored elsewhere.
The Resource object used above is a Web Resource, part of a library I built to make it easier to fetch and parse remote resources.
In either of those cases, the data is being fetched asynchronously, and a Promise is returned.
I talked about this kind of thing at XTech in 2008, illustrating the object as a Katamari Damacy-style of “ball of stuff”, being passed around various different services and accumulating properties as it goes.


Talis’ data platform had a similar feature, where results from a SPARQL query could be augmented by passing each result through another data store, matching on identifiers and adding selected properties each time. The SERVICE feature of Wikidata’s SPARQL endpoint is also similar: it takes an object in each result and passes it to a specific service, assigning the resulting data to a specified property.
In OpenRefine, remote data can be fetched from web services and added to each item in the background.
The web is no longer a desktop publishing platform, it’s most often a networked medium for machine-machine communication. All the old “features” that came part and parcel with printed documents are relics of an age where information was fixed in stone (well, wood pulp). Emscripten comes with its own SDK, which bundles the specific versions of clang and node that it needs.
I’ve made a fork of xml.js which a) allows all the command-line arguments to be specified, so can be used for validating against a DTD rather than an XML schema, and b) allows a list of files to be specified, which are imported into the pseudo-filespace so that xmllint can access them.
For third-party libraries, you can either download production-ready code manually to a lib folder and include them, or install with Bower to a bower_components folder and include them directly from there.
The benefit of this approach is that you can edit the source files through GitHub’s web interface, and the site will update without needing to do any local building or deployment. Keep the config files in the root folder, but move the app’s source files into an app folder.
Use Gulp to build the Bower-managed third-party libraries alongside the app’s own styles and scripts. While keeping the source files in the master branch, use Gulp to deploy the built app in a separate gh-pages branch.
The actual app source files (index.html, app styles, app-specific elements) are in the app folder. Earlier this week I attended a “Big Data Investigation Workshop” run by British Library Labs as part of the International Digital Curation Conference. The workshop was an introduction to working with tools for cleaning, analysing and visualising collections of data: OpenRefine (which is great but showing its age), Tableau (which is ridiculously impressive) and Gephi (which has fast graph layout but lacks usability). As the workshop was co-organised by the Internation Crime Fiction Research Group, the theme of the data was “Crime Fiction”. Although the news story didn’t link to any source data, it almost certainly came from the Electoral Commision’s register of donations to political parties. Running a basic search of the Electoral Commision’s register, with no filters, produced a CSV file containing all registered donations since 2001, which we then loaded into Tableau Public (Tableau’s limited, free desktop application for data visualisation).
The first visualisation was a simple bar chart of the total donations to each party, including only “political party” recipients, coloured according to the type of donation. The next visualisation was a summary of the donations from the individuals named in the news story.
Getting Tableau to recognise UK postcodes is a bit tricky, as it doesn’t recognise the full postcode - we had to write a function to separate out only the first part of the postcode.
I’d been making graphs of Spotify’s “Related Artists” network, but was finding that pieces of the graph often remained disconnected. To connect these disparate parts of the network, I queried last.fm for the top tags that had been attached to each artist, and added those to the graph.
This brought the network together nicely, so I applied it to a larger data set: all the unique artists that had ever been played on a particular BBC 6 Music radio show.
The full graph of artists and their tags was interesting, but to get a clearer overview of the show’s musical themes, the artist nodes were hidden after the graph had been laid out (using Gephi's "Force Layout 2" algorithm). This left just the tags, laid out in two dimensions, where the most similar tags are closest together and the most frequently used are largest. As some of the labels were overlapping, I used Gephi’s "Label Adjust" layout algorithm to shift their positions enough that most of the overlapping was avoided. One problem was that when several artists shared the same name, irrelevant tags would be attached to an artist.
In a sense, the artists are the “dark matter” of the graph: they pull the tags together and organise their macroscopic structure, but remain invisible in the final, visible map.
It may be that a highly-concentrated cluster of artists (as well as one or two very loosely-connected artists) pushed some tags further apart than they deserved to be.
Process those two CSV files into a list of pairs of connected identifiers suitable for import into Gephi. Switch to the Preview window and adjust the colour and opacity of the edges and labels appropriately.
It would probably be possible to automate this whole sequence - perhaps in a Jupyter Notebook. Among CartoDB’s many useful features is the ability to merge tables together, via an interface which lets you choose which column from each to use as the shared key, and which columns to import to the final merged table. CartoDB can also merge tables using location columns, counting items from one table (with latitude and longitude, or addresses) that are positioned within the areas defined in another table (with polygons). I've found that UK parliamentary constituencies are useful for visualising data, as they have a similar population number in each constituency and they have at least two identifiers in published ontologies which can be used to merge data from other sources*.
Once the parliamentary constituency shapefile has been imported to a base table, any CSV table that contains either of those identifiers can easily be merged with the base table to create a new, merged table and associated visualisation.
So, the task is to find other data sets that contain either the OS “unit id” or the ONS “GSS code”. Given an index of CSV files, like those in CKAN-based stores such as data.gov.uk, how can we identify those which contain either unit IDs or GSS codes?
As Thomas Levine's commasearch project demonstrated at csvconf last year, if you have a list of all (or even just some) of the known members of a collection of typed entities (e.g.
In a General Election, the residents of each UK parliamentary constituency elect one Member of Parliament to represent them in the House of Commons. Each party can nominate a maximum of one candidate per constituency, often chosen from a shortlist of potential candidates in a selection contest. Candidates who wish to stand for election must submit their nomination papers within one week after the notice of election has been published (i.e.
However, candidates usually start their campaigning several months earlier, and their intention to stand for election will often be announced in a local newspaper.
AndyJS’ spreadsheet and a derived list of candidates by constituency, via the Vote UK Forum. Dods People, a commercial monitoring service, used as the data source for the MHP General Election Campaign Outlook (GECO).
As well as prospective parliamentary candidates, some MPs will be contesting their seats again, and some will be standing down. Every 5 years, the Boundary Commissions for England, Scotland, Wales and Northern Ireland review the UK parliamentary constituency boundaries.
The last completed Boundary Review recommended 650 constituencies, and took effect at the General Election in 2010.
The Office for National Statistics (ONS) has produced a guide to parliamentary constituencies and a map of the current constituencies.
The Office for National Statistics publishes a CSV file listing the names and codes for each parliamentary constituency (650 in total), under the Open Government License. The parliamentary constituencies of England are named in The Parliamentary Constituencies (England) Order 2007. The Ordnance Survey produces the Boundary-Line data, which includes an ESRI Shapefile for the boundary of each parliamentary constituency. The Ordnance Survey’s administrative geography and civil voting area ontology includes a “hasUnitID” property, which provides a unique ID for each region, and a “GSS” property that is the ONS’ code for each region. The Boundary-Line Shapefile includes the Unit ID (OS) and GSS (ONS) code for each constituency, so they can easily be used to merge the boundary polygons with other data sources in CartoDB. If using CartoDB’s free plan, it is necessary to use a version of the Boundary-Line Shapefile with simplified polygons, to reduce the size of the data.
Following the next Boundary Review, the number of constituencies will be reduced from 650 to 600 by the Parliamentary Voting System and Constituencies Act, introduced by the current coalition government. Via Nautilus’ excellent Three Sentence Science, I was interested to read Nature’s list of “10 scientists who mattered this year”.
One of them, Sjors Scheres, has written software - RELION - that creates three-dimensional images of protein structures from cryo-electron microscopy images.
I was interested in finding out more about this software: how it had been created, and how the developer(s) had been able to make such a significant improvement in protein imaging.
I was hoping for a link to GitHub, but at least the source code is available (though the “for free” is worrying, signifying that the default is “not for free”). On the RELION Wiki, the introduction states that RELION “is developed in the group of Sjors Scheres” (slightly problematic, as this implies that outsiders are excluded, and that development of the software is not an open process). The file is downloaded over HTTP, with no hash provided that would allow verification of the authenticity or correctness of the downloaded file. There’s an AUTHORS file, but it doesn’t really list the contributors in a way that would be useful for citation. Original disclaimers in the code of these external packages have been maintained as much as possible. The source code for RELION should be in a public version control system such as GitHub, with tagged releases. The CHANGELOG should be maintained, so that users can see what has changed between releases.
There should be a CITATION file that includes full details of the authors who contributed to (and should be credited for) development of the software, the name and current version of the software, and any other appropriate citation details. Each public release of the software should be archived in a repository such as figshare, and assigned a DOI. There should be a way for users to submit visible reports of any issues that are found with the software. The parts of the software derived from third-party code should be clearly identified, and removed if their license is not compatible with the GPL. For more discussion of what is needed to publish citable, re-usable scientific software, see the issues list of Mozilla Science Lab's "Code as a Research Object" project. I used a PHP client to connect to Twitter’s streaming API as I was interested in seeing how it handled the connection (the client needs to watch the connection and reconnect if no data is received in a certain time frame). The streaming API uses OAuth 1.0 for authentication, so you have to register a Twitter application to get an OAuth consumer key and secret, then generate another access token and secret for your account. The dat server that was started earlier with dat listen is listening on port 6461 for clients, and is able to emit each incoming tweet as a Server-Sent Event, which can then be consumed in JavaScript using the EventSource API. Big companies (Google, IBM, Wolfram) are positioning themselves to be the repository where sensors store their data. Other companies are building platforms for applications to make use of that data in real-time. There’s a piece missing: it should be possible to query those data stores to build up a snapshot of information, then document and publish the collection of data (and the harvesting process) for others to read and explore.
Firstly, seed-harvester imports an initial collection of items (which may be as simple as a list of identifiers or URLs) from CSV, JSON, or a JavaScript function that fetches the initial data set. Secondly, leaf-builder provides an interface for adding leaves (properties; computed or otherwise) to each item of the data set. Thirdly, vege-table itself extends HTML tables to present the collection of items, generating a row for each item and a column for each leaf. Once all the leaves have been added, the data collection can be published by exporting the table description and data files, placing them in the same folder as the main index.html file, and switching off the database. In one day, two separate authors demonstrated that they’ve solved the problem of “how to publish your research on the web”.
Dominic Tarr analysed the performance of different JavaScript cryptographic libraries, and Jure Triglav collected tweets mentioning sunny weather and correlated them to actual weather reports. The reports are online for anyone to read, and the code and data are in version-controlled repositories, with instructions for anyone to reproduce them.
The README file describes the purpose of the project, the dependencies, what was tested, how to reproduce the experiments, and what license the project is released under.
The process for generating the data (a Bash script that calls node commands) is present, and its usage is documented in the human-readable README. All the machine-readable metadata needed for the project, including the list of dependencies, is present in package.json. The results are written up as a paper in Markdown (including figure images directly from the output folder). The data is continuously updated in the background, and the figures and text are updated in real time. Note that neither of the reports have “references” sections at the end, for the simple reason that they don’t need to: if they need to refer to anything, they just need to link to it in the (hyper)text.
The Microdata DOM API allows JavaScript programs to read and write data embedded in HTML as Microdata.
As specified by the W3C Working Group, document.getItems(itemtype) returns a collection of all the elements with an itemscope attribute in the current document that have the given itemtype attribute.
Each itemscope element has a properties object that provides access to all of the element's itemprop descendants (either contained directly or referenced elsewhere in the document using the itemref attribute).
These methods and properties allow the program to access all the Microdata nodes and values in the document. The HTML is very simple: a single container for the whole card, with two sections inside - one for the front and one for the back.
If you can't tell why a technology would be useful to you, it's not for people, it's for the robots.
Google Glass provides machines with vision and access to a network of institutional knowledge. Bitcoin allows machine-machine transactions to be processed without needing any evaluation of trust. Stephanie Haustein and colleagues recently described the lack of correlation between tweets about an article (using Altmetric data from July 2011 - December 2012) and formal citations of the article. I decided to look at the data for smaller sets of articles, published in specific journals.
Import a CSV file, with columns "doi" and "citations", to a new project named "citations_scopus".
One limitation of the data used here is that the dates of each tweet and citation are not known; it might be interesting to correlate tweets and citations during specific windows of time after article publication.
Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone.
But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword. If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need.


When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query. Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores. Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile.
Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming. This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue. This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight. The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2. This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web. This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it. Do you agree that it’s heading towards the development of intelligent personal assistants? I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts. The more narrowed the search term or phrase, the less likely it will be to have question boxes. Looking at the related questions sources, they tend to be drawn from the most popular results from a search. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites.
I was never able find any correlation between having Schema markup and being featured in the related question boxes.
On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs).
This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it. But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices.
If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are.
This is must these days, given that as many as 50% of mobile queries may have a local intent. You don’t want to have to redevelop your website, just to get your widget to function. This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company. Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity. Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages.
Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them. If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI. You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city. To avoid this, everyone in the system is given a task that is guaranteed to give each participant an equal chance of completing first - a chance which is increased only by how much work they do. When it turned out that he wasn’t going to be writing any more, I spent some time trying to work out why. Also, some people might add high-quality information, but others might not know what they’re talking about. To teach yourself about a topic, you need to be a collector, which means you need access to the objects. It could contain metadata for each item (allowable up to a point - Aaron was good at pushing the limits of what information was actually copyrightable), but some books remained in copyright. He also saw that this would require politicians being open about their dealings (but became sceptical about the possibility of making everything open by choice; he did, however, create a secure drop-box for people to send information anonymously to reporters). Each resource and property was only defined in terms of other nodes and properties, like a dictionary defines words in terms of other words.
If an AI is given misleading information it could make wrong decisions, and if an AI is not given access to the information it needs it could also make wrong decisions, and either of those could be calamitous.
Your eye analyses the light arriving from the tree, and your brain tries to summarise the wavelengths that it’s seeing. To be able to understand the shared properties of items in a group, and differences from items in a different group, is to begin to understand them. They’ve read Tim Berners-Lee’s books, and understand that there are Resources out there, with URLs that can be used to fetch them. And that’s before you get into the jQuery.ajax option names (data for the query parameters, dataType for the response type, etc). It also doesn’t return a Promise, though there’s an onload event that gets called when the request finishes. Even with Gmail, there's no way to say that the person you email is the same person who's left a review, unless they have a URL (i.e. Now that both of those URLs are trusted, either of them can be used as the basis of a new trusted connection: linking from the trusted GitHub URL to a Flickr URL, and then from the Flickr URL to the trusted Google Plus URL (or any other trusted profile URL), is enough to prove that you also own the Flickr account and can write to it. In this case, when the published property is updated, the publishedDate property is also updated. The intense focus is on performance of Blink as a platform for mobile applications, and not at all on document rendering features. Hardly anyone writes English (though a lot of people, and some machines, can read it to some extent).
This makes running xmllint in the browser much more like running xmllint on the command line. We added a filter on the donor name, searched for their surname and selected those names which matched (there were several variations on each donor’s name in the database), then used Tableau’s grouping to group together the name variations.
Once this was done, Tableau easily mapped the location of each donor, to produce the final visualisation: a map of each donation to a political party, coloured according to the recipient party and sized according to the value of the donation. To avoid this, only the artists that had been given MusicBrainz IDs in the BBC data were included, and these MBIDs were used to query last.fm for tags. I'd like to be able to do the same thing in D3, as Gephi is quite awkward to use, and has cropped the node labels when exporting the above images (it seems to only take the nodes into account when cropping the output, and not their labels). Fusion Tables creates a virtual merged table, allowing updates to the source tables to be replicated to the final merged table as they occur. The UK parliamentary constituency shapefiles published by the Ordnance Survey as part of the Boundary-Line dataset contain polygons, names and two identifiers for each area: one is the Ordnance Survey’s own “unit id” and one is the Office for National Statistics’ “GSS code”.
Although there’s usually a property name in the first row, there’s rarely a datapackage.json file defining a basic data type (number, string, date, etc), and practically never a JSON-LD context file to map those names to URLs. For example: country names (a list of names that changes slowly), members of parliament (a list of names that changes regularly), years (a range of numbers that grows gradually), gene identifiers (a list of strings that grows over time), postcodes (a list of known values, or values matching a regular expression). The Boundary-Line data is published under the OS OpenData license, which incorporates the Open Government License.
On that page is a link to “Download RELION for free from here”, which leads to a form, asking for name, organisation and email address (which aren’t validated, so can be anything - the aim is to allow the owners to email users if a critical bug is found, but this shouldn’t really be a requirement before being allowed to download the software). They are difficult to find: trying to download XMIPP hits another registration form, and BSOFT has no visible license. Apart from the folder name, the only way to find out which version of the code is present is to look in the configure script, which contains PACKAGE_VERSION=‘1.3’. The data table is paginated, sortable, filterable, and includes footer rows that summarise columns using facets where appropriate.
This is most likely what people will see first, so it links to the code repository for all the information needed to repeat the experiments. In theory this is good, but as it’s published in a system that doesn’t yet have version control, there’s no ability to compare past versions. However, browsers never fully supported the API, and are dropping any native support that did exist. However, in order to provide this flexibility, the DOM API can be quite long-winded when reading the value of a single property, which is most often what's needed. A5), divided into two equal halves (front and back), produced using only HTML and CSS (and a PDF conversion). After writing a few scripts to fetch and parse data to CSV from various web services, using the DOI as the key for each row, I realised that it would be easier to gather the data in OpenRefine by incrementally adding columns.
Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns. Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank.
By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most.
Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out. I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions.
Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you.
The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule. While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established. If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. I didn’t find out why the writing had stopped, exactly, but I did get some insight into why it might have started.
If everyone had their own wiki, and you could choose which trusted sources to subscribe to, you’d be able to collect just the information that you trusted, augment it yourself, and then broadcast it back out to others. The colours might cycle over time, as day and night pass, and they might cycle over longer periods, as seasons pass.
The further away you look, the greater likelihood that the colour of a tree will be more different from the closest trees - the variance within the collection will increase. If this property was bound to the original table, you would see the new values being filled in as the data arrives! If this was available it would be ideal, as then the bower_components folder could be left out of the built app.
In particular, we looked at a recent news story in The Independent, which stated that “three senior figures at scandal-hit [HSBC] bank donated ?875,000" to the Conservative Party in recent years. Pleasingly the totals almost exactly matched those given in the news story, for the three named donors.
There’s no way to know what has changed from the previous version, as the previous versions are not available anywhere (this also means that it’s impossible to reproduce results generated using older versions of the software).
Happily, this is the format in which Twitter’s streaming API provides information, so it's ideal for piping into dat. Once a leaf has been attached to an item, the data added can then be used to build further leaves. That’s ok though, as long as it’s saved in the Internet Archive whenever someone refers to it. I've written a jQuery plugin that provides equivalent functions and makes them easier to use. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything. It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad.
Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region. Each of my online profiles on different sites is literally a different “profile”, and I only choose to link some of them together. Authorship is immaterial (jk, partly), and when is anything ever authored by a single person, anyway? All three of you link to your respective landing pages from your Google My Business listings. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track.
If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!



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