If you come out of this whole exercise alive, it means that you are cut out to do business at even higher levels than before. Charles Darwin would have labelled you as weak, incompetent, and naturally eaten up by other competitors in your industry.
Having said that, I hope to have drilled some sense into your mind about the importance of forging a solid differentiating strategy into the core of your business.
This is where I’ll virtually sit next to you, and help you to craft your most compelling USP yet. Dig out those ol’ dusty yellow pages from over the years, but preferably current editions- The newer, the better. If everyone in your industry is saying the same thing, how would they differentiate themselves? Now, if you are customer, and saw all these ads, basically offering the same things, with identical offers etc, how would your decision making process be? This would be good for an advertiser, if you were the CHEAPEST, but there can only be ONE cheapest guy in the whole of the Yellow Pages.

What you would need to do, is to craft your USP DIFFERENTLY from all that junk and clutter in the Yellow Pages. What is The Inspiration Room?A global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration, particularly in the fields of advertising, design and film. Everyone can finally decide for themselves whether a notebook or diary requires a pen loop. Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks.
To prevent your personal details being misused please do not put emails or phone numbers in questions. If you take this exercise lightly and fail at some point in the future, go ahead and blame it on the economy, on the weather, on government policies, I don’t really care. Miniature images of the actual pages from the directories are used to represent every shop, building, and organization in the business area of Bangkok, demonstrating how much data and coverage Yellow Pages Thailand provides. You may need to enable JavaScript in your browser's settings or turn off your ad blocker to get the most out of this page.

For if you positioned your business differently from others, you can command a higher, premium price.
It’s a concept that would be appreciated more with larger images in a higher resolution. The campaign won a Silver Press Lion at Cannes 2008 and a Silver award at Adfest 2008 (Asia Pacific Advertising Festival) for Best of Public and Private Services. The pen and pencil loop is self-adhesive and can, if desired, be stuck to the inside back cover of the notebook.

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