DPS Ad Management 4i features a highly workflow-centric architecture and intuitive, easy-to-use Microsoft Windows user interfaces. Local Search a€“ Local Search is a little differenta€”while Google has the largest share of local search, it does not dominate to the same extent it does in general search. Below Googlea€™s local results, links to other sites are listeda€”internet yellow pages (IYPs) and other sites with reviews and user-generated content like Yelp and Citysearch. Google Places a€“ If you click on the Google Reviews link of any of these Google local business listings, youa€™ll land on the Google Places page for that business. Yelp a€“ The most important of the customer-review sites is Yelp, which has more user-contributed reviews and recommendations that any other site, having grown to over 30 million unique monthly visitors in just 6 years.
Most local businesses still do not have their own websites, and most of the local search providers strive to populate their own sites with so much contenta€”including special offers, reviews, photos and videosa€”that the businesses will not ever need their own websites. The approach was simple, friends along with myself picked up the phone and started dialing.
If you know of other services or would like to share your story using any of the services listed below, please feel free to comment at the end of this post. What you may not know is that for Telus and Rogers, you have the option of selecting a Yellow Pages™ category search which will connect you to the Yellow Pages™ 411 voice activated service. Please note that these services have different billing rates so check with your service provider. In this section we will look at 3 free directory assistance services available to Canadian consumers. From a small business perspective, DA whether Paid or Free is a very important piece for making sure that your customers can get your phone number and address.
However, if you are a lucky Canadian to own either a Blackberry or an iPhone, the Yellow Pages™ Mobile applications for Blackberry and iPhone are currently the only integrated mobile apps that provide business, residential and reverse lookup services. I hope that you find this information useful and please feel free to add your comments regarding directory assistance services. This entry was posted in 411, Directory Assistance, Voice Search and tagged 411, Directory Assistance, free DA, goog 411, Voice Search, yellow pages 411 on April 17, 2009 by Darby Sieben. For this particular test I decided to focus on a popular generic category search (dentists in Toronto) and a very specific landmark search (restaurants by Eau Claire Market).
Let’s start with what happens when you bookmark the websites above and put them on your iPhone desktop. If you want to see another comparison - check out Taking a Look at Local Merchant Pages in Canada - a post from last December.
Ever wonder what are the most common names and Canada and how many people are listed in the White Pages in Canada who match those surnames.
This list of top 20 common Canadian surnames was pulled from Wikipedia and in the order listed there. Turns out that Wikipedia is pretty darn close in terms of the order of the top 20 surnames.
New for 2013, I thought I would expand the above list to see where those top 20 surnames rank in terms of some of Canada’s top cities. This entry was posted in Canada411.ca, White Pages and tagged 411, canada411, surnames, White Pages on October 27, 2008 by Darby Sieben. Description: AnyWho is a free directory service with residential, business, and government white and yellow page listings. In addition to the above collection of Internet Directories we have compiled for you our own select list of web site addresses (URLs) for a number of local and national Christian organizations.

New additions to our link lists are marked with a symbol that will remain in place for about 30 days. Rivals have come and gonea€”Yahoo finally abandoned search advertising and left the field to Microsoft, which tried various approaches to competition before settling on Bing. What appears there depends on whether you have claimed your Google local listing and, if so, what content youa€™ve uploaded.
Internet users have their own search preferences and behaviors, and the more sophisticated they are, the more sources they consult. To be fair I used cellular only, as I hardly know anybody that actually has a land line anymore.
I will focus on the big 3, Telus (landline and mobility), Rogers (cable and mobility) and Bell (landline and mobility).
Note: all these DA services will only allow you access to business name and category searches. If you live in a province that does not support 310 dialing, simply add your (area code) in front of the 310-0411.
Therefore the sub-category search is defined as the following – if you ask for Pizza, the system will prompt you for Delivery, Take-Out or Dine-In. Most likely voice related search will be conducted in major urban markets, therefore, the ability to narrow results via neighborhood, landmark or even via intersection, is actually pretty important. However, Canada has two official languages and the second largest province (Quebec) with a population of under 8 million or about 27% of Canada’s population is a very large market. YellowPages.ca data is provided to Google Maps which in turn is what is used for Google 411. For those of you who don’t know, Eau Claire Market is a popular destination located in downtown Calgary. One issue that I have is that Apple or Google have failed to customize this icon for regions – notice the US highway signage.
I figure there are at least a few of you who would be interested in this information, so here it is. Core responsibilities include planning long-term digital revenue growth for Yellow Pages group of companies by identifying strategies, partnerships and acquisitions to accomplish our goals. We have gathered together a collection of Internet directories to help you locate telephone numbers, postal address information (including postal codes), and those ever changing e-mail addresses. We call this our "Yellow Pages for Christian Organizations" and although it has never been published anywhere but here we have designed a neat cover for our Directory.
This will both assist regular users to spot new entries quickly and also allow those maintaining the site to see at a glance how much new material is being provided for users. Even now, Yahoo and Binga€™s combined share of the search market is less than half Googlea€™s. Google has greatly enhanced their own local search platform in order to more effectively compete; Google wants to give the user the information theya€™re looking for rather than having that user go to another site. Both Yelp and the IYPs now offer pay-per-click advertising based on the Google model, the IYPs even sell direct advertising on the major search engines as part of some packages, and the search engines continue to develop their local search functionality, following a yellow page type model, though with more content and interactivity.
The biggest change agent in local search has been the move to social media sites with user-generated content. On the business side I will highlight what every business owner in Canada needs to know to ensure that their business is accessible via voice search, even if you a cellular only business. I had testers using the service on different providers as well as different provinces to get a national feel.

The user side of these services are accessed directly by dialing 411 which will connect you to an automated attendant. This is a very important distinction to help narrow results, otherwise, you will get a mash-up of services with no clear indication of whether or not a business provides the specific service you are looking for. Therefore, the ability to offer voice services in both of Canada’s official languages is very important. YellowPages.ca data is provided to Yellow Pages™ 411 which in turn is the service that can be accessed for free or via paid DA by Telus and Rogers customers. Previously, I was President of Mediative where I had the privilege of leading a group of over 100 digital talented experts across 4 offices in Canada (Toronto, Montreal, Vancouver and Kelowna).An avid tech geek, I can slide into a technical conversation as easy as a business conversation. Some times the library just doesn't have your favourite books or sufficient material on topics that interest you.
However, even then everyone maintained his or her own personal book of address and phone numbers in addition to the one issued by the telephone company.
We have tried whenever possible to provide the address for the Canadian web site of the organization concerned. The amount of useful content will in turn determine whether you rank on the Google general search results and, if so, how high you rank.
This is what prompted Google to launch Google Places to compete with Yelp and the IYPs, and Google Plus to compete with Facebook. On this note, it is very disappointing to see a company like Google not offer their services in French, this is surprising. So having your business listed with YellowPages.ca in the right category ensures that your business data is syndicated to all these major players in providing voice directory assistance. Cell phone subscribers are also entitled to a free business* listing in their local Yellow Pages directory and in our directory Web sites YellowPages.ca and Canada 411. Please feel free to add a comment on your favorite or suggest other sites in Canada that have iPhone versions.
While we cannot guarantee you success in your searches we can at least offer some tools that may help.
So, having your Google Places presence well managed can have significant positive results, without any ongoing cost. Go to the Contact Us section of this site to speak to a Yellow Pages Group representative for more info. I get to lead one of Canada's most exciting digital performance firms in Mediative and my shareholder is one of Canada's largest startups, yes I said it; YPG is a 100-year old start-up and we are just beginning.
Now we need to remember not only addresses and telephone numbers, but cell phone numbers, e-mail addresses and the URL for our favourite web sites as well. Admittedly, the various technology devices in our world help us to store and retrieve all this information.
But if your life is like most other people's you spend a considerable amount of time just hunting for all this various address information.

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