Directories Philippines Corporation (DPC) represents the Yellow Pages (YP) branda€”and officially markets YP products and servicesa€”in the Philippines. Starting out as an Asian pioneer and dominant leader in telephone directories publishing in the country, DPC has evolved into a marketing partner of small and medium enterprises (SMEs) today. The Yellow Pages, the most trusted brand among ready buyersa€”and the advertisers who want to reach thema€”all over the world, came to Philippine shores 55 years ago. Starting as a section of that a€?White Pagesa€? (WP) directory, YP gradually grew in volume, depth and reach as Filipino ready buyers grew dependent on the direktoryo for finding goods and services they urgently needed. When the 1987 Philippine Constitution provision barring wholly-owned foreign corporations from running a media business took effect, GTE Directories (Philippines) Corporation was formed on June 20, 1989 to take over the operations of the American pioneers in the local YP business. On April 6, 1993, the Securities and Exchange Commission approved the name change of the Company to Directories Philippines Corporation (DPC). The following decade would see DPC surge into unprecedented levels of growth, signing agreements to publish over 30 provincial directories in Luzon, the Visayas and Mindanao for PLDT and several other telephone companies.
Meanwhile, parallel initiatives started rolling to take advantage of opportunities that new technologies were making possible in the emerging era of the Internet and mobile phones.
To further enhance the Yellow Pages experience among both users and advertisers, DPC introduced a host of value added services (VAS).
Recent years have seen DPC embarking on strategic partnerships to amplify its competitive advantage.
By teaming up with US-based WebsPlanet, the Company turbo-boosted its eYP Business Showcase offerings for small and medium enterprises (SMEs) needing effective presence on the Web. DPC has also been named Google Adwords Premier SME Partner, the highest level of this manner of linkage with the global search giant, in the Philippines.


In a similar vein, the Company is leveraging technical resources to create novel YP advertising platforms for any third party partner with a huge base of customers.
The Company also has long-standing relationships with Yahoo and other content providers to add richness and depth to its online properties. With all these developments, the Yellow Pages in the Philippines has evolved into a reliable tool for ready buyers in virtually every major customer touch point, online and offline.
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The company customizes YP marketing solutions for SMEs, using a suite of online, mobile and print products, plus a host of value-added services. The 70% Filipino company was organized primarily to publish telephone directories for PLDT and Pilipino Telephone Company.
Foremost among these initiatives was the electronic Yellow Pages (eYP), incubated in a sister company called One Hundred Services, Inc.
With the advent of social media, the Company quickly established a multi-front presence on Facebook through the networks of DPC, eYP and its sister lifestyle site, juice.ph.
With YP Powersites, SMEs can now opt to have a professional-looking website, which is automatically optimized for viewing on mobile devices, plus presence on Facebook.


This partnership has expanded the capacity of DPC to make SMEs visible and accessible to more consumers, which might not belong to YPa€™s staple market of ready buyers. A pioneering example is the a€?Check Load Easy Freea€? service, powered by the Yellow Pages, for some 60 million prepaid mobile subscribers of SMART Communications. Down the road are partnerships with other strong global brands to bolster YPa€™s reach in prime vertical markets, as well as its capacity for e-commerce to serve select advertisers.
This, in turn, has spawned a wealth of potential YP advertising and marketing solutions, through which DPC can grow the business of its expanding range of partners. Here is some inspiring pictures about Philippines Directory Yellow Pages Business Services .
A non-profit organization with member companies from 20 countries, ADPAI has been serving as a venue for exchanging information and insights on industry developments in the Asia-Pacific region and around the world. The free service is made possible by cost-efficient, location-specific mobile YP ads that are well-suited to promotional campaigns of big companies with fast-moving consumer goods. Click image to get bigger picture, and if you find Philippines Directory Yellow Pages Business Services interesting, you might pin it to Pinterest. Inevitably, there came a point when the White and Yellow Pages had to be printed in separate books.



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