Super Size Me is a 2004 documentary film, directed by and starring Morgan Spurlock, an independent U.S.
The driving factor for Spurlock's investigation was the increasing spread of obesity throughout US society, which the Surgeon General has declared "epidemic", and the corresponding lawsuit brought against McDonald's on behalf of two overweight girls, who, it was claimed, became obese as a result of eating too much McDonald's food. At the start of his "McAttack", Spurlock is physically above average, as attested to by the three doctors he enlists to track his health during the month-long binge. Spurlock's girlfriend, Alexandra Jamieson, attests to the fact that Spurlock has lost much of his energy and sex drive during his experiment. After the completion of the project, it would take Spurlock several months to return to his normal weight of 185 pounds. Alongside Spurlock's personal travails are interviews and sections detailing various factors that could account for the USA's high obesity rates. Like Eric Schlosser's Fast Food Nation, the film is about the dark side of the fast food industry.
This movie "SUPER SIZE" is about a person who sets up an experiment to test how much you can reduce weight by eating to much fast food. Subsequent to the showing of the film at the Sundance Film Festival, McDonald's phased out its Supersize meal option, and began offering healthier menu items in addition to its customary fat food, though McDonald's denied that this was in reaction to the movie.
The film received the highest-ever opening for a documentary in Australia and, within two weeks of release, sparked a massive negative ad campaign, with an estimated cost of US$1.4 million, from McDonald's of Australia.
Incidentally, country music singer Gretchen Wilson announced a commitment to eating at McDonald's at every stop along her world tour.
Firstly, Spurlock makes no attempt to provide concrete sources for many of his "facts" such as his claim that the average "American" only walks 2500 steps a day. He performed no exercise, stating once again that the average American does not do it, yet provides no source for this claim.
Finally, his sexual dysfunction may have been natural consequences of his forcing himself to change his self-image to what he considered a negative one.
Though Spurlock does not offer specific data to support the above claims, it should be noted that the effects of unhealthful diets and little excercise in the United States are common knowledge: health officials frequently assert that Americans too often eat poorly and do not have enough physical activity.
Similarly, many of Spurlock's critics also concede that the corporate production, distribution, and advertising of food does in fact make higher levels of food energy consumption possible. Raleigh, NC, resident Merab Morgan went on a 90-day diet in which she ate McDonald's exclusively, but she limited her intake to 1,400 calories (5,900 kilojoules) per day. From his movie's website "Comedian (and former health writer) Tom Naughton replies to the blame-McDonald’s crowd by losing weight on a fat-laden fast-food diet while demonstrating that nearly everything we’ve been told about obesity and healthy eating is wrong. Christopher Mallick ownes one of the most innovatice and next-generation minded production companies.
Christopher Mallick takes a creative approach to filmmaking by using original content in his films.

A wide variety of professional experience in various industries has taught Christopher Mallick that success is reached through many different approaches to a venture. The new edition of the festival is dedicated to showcasing the best that documentary filmmakers have to offer worldwide.
The DocMiami Film Festival kicked off a special edition of its film festival “DocNights at Willow” on February 13, 2014 at the Willow Theatre at Sugar Sand Park.
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Spurlock points out that, although the lawsuit against McDonald's failed, much of the same criticism of the tobacco companies applies to fast food franchises.
All three predict the McMonth will have unwelcome effects on his body, but none expect anything too drastic, one citing the human body as being "extremely adaptable".
The month also sees an increase in his use of taxis, as he aims to keep the distances he walks in line with the 2500 steps walked per day by the average American. It is not long before he finds himself with an inexplicable feeling of depression, and not much longer until he finds his bouts of depression, lethargy and headaches are relieved by a McDonald's meal. A vegan chef, Jamieson supervises Spurlock's "detox diet" immediately after the diet is over.
Consultation with his concerned general practitioner, Dr Daryl Isaacs, reveals that Spurlock's liver is "turning into pate", and the doctor advises him to stop what he is doing immediately to avoid any serious heart problems.
His girlfriend, Alex, began supervising his recovery with her "detox diet," which became the basis for her book, entitled The Great American Detox Diet (ISBN 1405077719). Discussed is the lack of healthy food available in many US schools, the "luring in" of youth by advertising and McDonald's kid-friendly play parks and clowns, and the relationship, if any, between food companies' stockholder profit and their customer health concerns.
It suggests that prolonged consumption of fast food may be very unhealthy, at least if, as in the movie, one does not eat anything else besides that. This gives people an idea that too much fast food isn't a good choice because it is bad for your health.
CEO Guy Russo described the documentary, on television commercials which aired on all major Australian networks, as being "about a person that decides to overeat", and attempted to minimize Spurlock's claim of the unhealthiness of fast food] by agreeing with it. His diet was also between two and three times the Recommended Dietary Allowance of 2000 to 2500 calories (8,400 to 10,500 kilojoules). Along with some delicious parody of Super Size Me, Naughton serves up plenty of no-bologna facts that will stun most viewers, such as: The obesity “epidemic” has been wildly exaggerated by the CDC. Even with Super Sizing 2 meals and adding 2 desserts per day, it is very difficult to get to the 5000 calorie mark. Most industries embrace new ways of doing things that are proven to be better and more efficient.
His dream of bringing back the use of original content in films is coming true through Oxymoron Entertainment.

Last month, the festival opened its call for entries for the 2014 Florida Documentary Film Festival in categories such as: Feature Documentary, Medium Length Documentary, and Documentary Short. The evening began with live musical performances by American-Idol and XFactor contestant, Tiffany Miranda and BMI Recording artist and star of the documentary “CONCERT” Richard Warren Rappaport. The film, 1 GIANT LEAP: WHAT ABOUT ME? It's not clear at this time if Spurlock will be able to complete the full month of the high-fat, high-carb diet, and friends and family begin to express worry. He compares Spurlock with the protagonist in Leaving Las Vegas who deliberately drinks himself to death over a similar time period. The lack of exercise is only partially addressed, and critics claim this would change the overall tone of the piece. Russo stated to News Limited that customers had been surprised that the company had not addressed the claims.
Furthermore, the growing proportion of Americans who are either overweight or obese has repeatedly been described as an epidemic with far-reachng consequences. He actually came out at least as healthy as he was before he started his 30-day experiment. People the government classifies as “overweight” have longer lifespans than people classified as “normal weight.” Having low cholesterol is unhealthy.
Christopher Mallick embraces a restored vision of cinematography that recognizes creative techniques in production. Actors and film crews share his dream of creating films that are not cluttered with special effects. In addition, Spurlock explores the corporate influence of the fast food industry and how it encourages poor nutrition for its own profit. McDonald's placed a 30-second ad spot in the opening trailers of all viewings of Super Size Me and also offered to pay movie theatres to allow McDonald's employees to distribute apples to patrons as they exited the film. As with MOVIEPEDIA, the text of Wikipedia is available under the Creative Commons Attribution-ShareAlike 3.0 Unported License. Independence offers great opportunities to revolutionize every aspect of the filmmaking process. A positive reputation will allow independent filmmaker Christopher Mallick to make a difference in the film industry for many years to come. Script-driven decisions allow Christopher Mallick to create a unique path to accomplish his filmmaking goals.
Original content must be made at appropriate filming locations since special effects will not be used to create sets or backgrounds in a Christopher Mallick film.

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