These industry partners, bring the latest, avant-garde technology, services and resources to the 2015 National Homeland Security Conference, making this year's conference exceptional, delivering the highest quality and caliber of security and response solutions to our attendees. National preparedness is a shared responsibility—everyone has a role to play to ensure that our nation can address its greatest risks. September 2013 marks the tenth annual National Preparedness Month, sponsored by the Federal Emergency Management Agency’s Ready Campaign.
NPM aims to raise awareness and encourage citizens to take steps to prepare for emergencies in their homes, schools, organizations, businesses, and places of worship. To encourage parents to engage their children in conversations about preparing for emergencies, including natural and man-made disasters, FEMA and the Ad Council have unveiled new public service advertisements in advance of the tenth annual NPM.
The ads reportedly take a humorous approach to emphasize the importance of involving children in preparedness. Throughout September there will be NPM-related activities across the country to promote emergency preparedness, supported by more than 3,000 national, regional, and local public and private organizations, FEMA reports.

The toolkit includes suggestions for activities and events that state, local, tribal and territorial governments, business, non-governmental organizations, and community organizations could sponsor to promote NPM. However, a 2013 national survey conducted by the Ad Council found that sixty percent of Americans self-reported they currently do not have a family emergency plan.
Families are provided conversation starters including: who to call as your out-of-state emergency contact, where to meet if everyone is separated, and what to pack as part of your emergency supply kit. 16, 2012 -- FEMA's Ready Campaign along with the Ad Council launched its newly created public service announcements at the 2012 National Preparedness Month Bay Area Preparedness Fair during the season home opener of the San Francisco 49ers at Candlestick Park. If you’ve seen the news recently, you know that emergencies can happen unexpectedly in communities just like yours, to people like you. The PSAs direct to the redesigned Ready Kids website where parents can find additional age-appropriate resources. We’ve seen tornado outbreaks, river floods and flash floods, historic earthquakes, tsunamis, and even water main breaks and power outages in U.S.

The more you prepare today, the more you'll be able to reduce the consequences of a disaster tomorrow. The whole community can participate in programs and activities to make their families, homes and places of worship safer from risks and threats.
Community leaders agree that the formula for ensuring a safer homeland consists of volunteers, a trained and informed public, and increased support of emergency response agencies during disasters.

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