From the author of Me and Earl and the Dying Girl comes a novel about music, love, friendship, and freedom. This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Health Communication in the 21st Century provides an in-depth look at one of the fastest growing areas of the communication field.
Having a bachelor and masters degree in public health sciences from University of Copenhagen, I know for a fact that at least in a Danish context public health science communication has not been part of the curriculum for public health students in the later part of the 20th or the first part of the 21st century.
For all seven goals, science communication plays a key role, but is only partly mentioned under goal 6, articulating the need for public health people to be confident to speak up and share their knowledge. No suggestion is however broad forward about also contributing and communicating public health through these channels. But the potential for new ways of communicating and engaging with the public broad forward by social media and other technologies is not mentioned at all. Communication is almost a precondition for all other 7 goals, which is why I would argue that it deserves to be a goal in itself.
The article by Martin McKee is unfortunately hidden behind a pay wall, but you read an extract here: Seven goals for public health training in the 21st century. Copyright Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Enabling JavaScript in your browser will allow you to experience all the features of our site. Dan O’Hair is a Presidential Professor in the Department of Communication at the University of Oklahoma, USA.

Written in an engaging style by three experts in the field, this text explores how different aspects of health and communication processes are intertwined in complex ways. None the less, when I saw the headline of Martin McKee’s article, I was hoping that science communication would be an ambition for modern public health training. Public health students should be given competences in communicating what they do, why they do it and taught how communication can benefit not only the people they are trying to help but also their own work (which then again will come to the benefit of the public). That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. Speaking of Health looks at the challenges of delivering important messages to different audiences.
Covering traditional areas of research and current issues, the text demonstrates how better understanding the communication of health care issues can improve health outcomes.
Well, in my world that will require that you as a public health professional and public health scholar can actually communicate what you are doing, what your theories are and what findings come out of your hard work. Public health is, as Martin McKee opens the article, not just a collection of different disciplines or the goals it seeks to attain.
Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Real life cases illustrate concepts, and resources such as a glossary and discussion questions are included to reinforce learning. And that you can engage into conversation and discussion with the public and subgroups of the public (e.g. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health.

Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. Throughout, the authors draw on a decade of experience at the local, national, and international levels to highlight current and significant advances in health communications. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds?
In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
It only comes to life when it steps out of the public health sphere and meets the rest of the world. This, however, requires that we as public health people are dressed to meet the world and to communicate with it. Let’s make public health science communication skills the 8th goal of public health training in the 21st century. To know that something is wrong will cause her distress and this may well lead to even more health problems.
Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family.

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