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You’ve brainstormed, polled your family and friends and conducted some kind of focus group testing. Before you start ordering letterhead and marketing material, you need to make sure your name is available in the state where you are planning to conduct business, and also nationwide. Before you incorporate or register your business with your state, check the state’s database of company names. At this point, you should also conduct a free trademark search to check if your business name is available to use at the federal level.
It’s also important to know that you can still infringe upon someone else’s mark even if they’ve never formally registered it with the USPTO.
When you incorporate or form an LLC for your new business, the name is registered with your state’s secretary of state. If you’re not planning on incorporating or forming an LLC, you can still register a business name using a DBA (Doing Business As), which is also known as a Fictitious Business Name.
If you’ve started a business that’s physically tied to your state — such as a hair salon or a restaurant — and have no plans to expand into other states, registering your name with the state or county might be enough brand protection for you. Trademarks registered with the USPTO enjoy significantly stronger protection than “common law” marks, or unregistered marks. While the process of registering a trademark is more involved than registering a DBA, rights to your name will be enforced by both the federal and state governments. As you’re getting your company off the ground, make sure to take brand protection seriously. Nellie AkalpNellie Akalp is a passionate entrepreneur, small business expert, professional speaker, author and mother of four. Name Cards or Business Cards are the most important piece of first impression or promotional material needed to make that first contact on a new prospect. Call us at +65 6333 3335 or email us today to request for a quote for your next Document digital printing. TweetPerhaps the most vital step when you’re starting a business, maybe even more important than writing the business plan, is naming the business.

The most important thing to remember about naming the business is it has to be protected through copyright or trademark. Before you unleash your name on the world, you’ve got to dot a few administrative "i’s" and cross a few legal "t’s." There are three key legal steps in the naming process. While this is a brief introduction to the steps involved, there are specific situations that may vary. For this reason, you’ll also need to do a comprehensive nationwide trademark search into state and local databases (beyond just your own state). Before approving your application, the secretary of state’s office checks that your name is distinguishable from all other business names registered in the state (just in case you didn’t search yourself in step one).
It’s the easiest type of registration, and can be completed through your county government offices. Use of a name instantly gives you common law rights as an owner, even without formal registration. When you register a trademark, it’s exponentially easier for you to recover your properties — for example, if someone happens to be using a close variation of your domain name or is using your company name as their Twitter handle. Expect to pay approximately $325 per class in application fees that your mark would fall under. You’ve spent untold hours deliberating the ideal name, and you’ll be spending even more time cultivating brand recognition. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. When you are networking or meeting a prospector for the first time to promote your business, sell your services and sell yourself, first impressions are very important. Including a search of existing companies in the early stages of incorporating your business is essential. We make it our mission to help you in every possible way, from incorporation to trademark protection.  If you’re in the planning stages of incorporating your business, we’re here to help!
For example, the firm Eat My Words actually specializes in coming up with company names ideas.

Finally, you’ve crossed one of the trickiest hurdles for any new business — finding the right name for your new brand. Patent and Trademark Office (USPTO) offers a free search tool to see if your name is available to use nationwide.
Once you submit your application, the process can take anywhere from 6-12 months, so it’s smart to perform a comprehensive trademark search before starting the application process.
Your name represents your brand and business, so take the right steps up front to protect your identity. After you exchange your name card or business card with a potential prospect, it will be judged.
If your business hits it big, it would be a shame if an obscure company in another state with a similar name sues you for infringement.
And even more costly, you could be ordered to rename your company immediately — putting you back at square one in terms of brand recognition. You can find affordable online services to simplify this task for you by performing a comprehensive search into state and local databases.
This act protects anyone else from using your name within your state, but it doesn’t offer any kind of protection in the other 49 states. Simply registering a DBA in your state doesn’t automatically grant you common law rights; in order to claim first use, the name has to be "trademarkable" and in use in commerce. Your cards should be memorable, reflecting the quality, professionalism and creativity of your business. New type of corporation for businesses who do ipad 2 on Are you actually a B-Corporation? If youa€™re sure that it will be memorable, then it might be alright, but often a pun is not the way to go.

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