There are many common reasons people change their name, including marriage, divorce, adopting a stage name, or modifying your name to reference or remove a nickname.
On the edit screen, click on the little pencil next to your name, and you’ll see the following LinkedIn screen appear. Change your name in the two Name boxes shown here, putting your first name in the first box and your last name in the second box.
If you’re getting married and want to put in a hyphenated name, put that new combined name in the second box.
Before you enter a former name on your LinkedIn profile, you should understand how your former name will appear in your LinkedIn profile name.
For example, if I put Joe Hertvik in the two name boxes and nothing in the former name box, my name will appear this way on all LinkedIn screens.
But if I put Joe Hertvik in the two name boxes and then I put Old Name in the former name box, my name will now appear this way on all LinkedIn screens.
Click on the drop down arrow next to the words Former Name and a text box will appear in the name change area, where you can put in your former name. If a member searches LinkedIn using your former name, it will appear in their search results. Note: Public profiles don’t display the Former Name field, so searches done with search engines like Google or Yahoo! After putting in your New Name and your former name (if applicable) in the name entry box, click Save. This can easily be accomplished by adding your prior name to the Summary field in your LinkedIn profile.
To do this, once again go into the Edit LinkedIn Profile screen and this time, click on the little pencil edit icon next to your LinkedIn summary. Since your LI summary is free-form text, LinkedIn includes it in search strings when users search for either your old or new names in the LinkedIn search field.
Click on Save and whenever people search LinkedIn for you using either your old or new names, they will find you and direct you to your LinkedIn profile. The one place LinkedIn doesn’t have you covered for name changes is the custom LinkedIn URL you can associate with your LI profile. As I written before, you can change this URL to make it shorter and more relevant to your name, mission, or business. So if you created a custom LinkedIn profile URL that matches your old name for personal marketing material, that link will be lost if you change your custom LinkedIn profile URL to match your new name. Joe is the owner of Hertvik Business Services, a service company providing written white papers, case studies, and other marketing content to computer industry companies. Email Joe for a free quote on white papers, case studies, brochures, or other marketing materials. Enter your email address to subscribe to this blog and receive notifications of new posts by email. As the most popular social network for job-seekers and professionals, LinkedIn can be fairly confusing, and there’s not much help available through the site.
Rather than having a complex URL full of numbers, change this to your name so it’s easy to remember and tidier looking.

You probably know that sharing published work is a good way for your connections to admire your skills, but did you know that you could add links and files to your work experience to show off your achievements?
You may already be familiar with Search Engine Optimization, so fill your profile with buzzwords relating to your industry. You may add  links such as your personal blog under ‘edit contact info.’ To make it more appealing and clickable choose ‘other’ under link type. When you’re looking over others’ profiles to see if you know them or if you’ve found the right professional, you can easily change your visibility. Take advantage of groups by either heading to Interests > Groups and seeing which groups LinkedIn recommends for you, or by typing an interest into the search bar. You’ll probably have realized that syncing your email address with your profile can help you find connections, but how many valuable contacts do you really have? This is a guest post by Lizzi Hart, a marketing assistant at the Graduate Recruitment Bureau, the UK’s leading consultancy for graduate jobs.
The founder of LitterGram, a British start-up aiming to rid the nation of littering, has been ordered to change the name of his app by the social network Instagram.
LitterGram invites users to take photos of rubbish in their community and report it to the local authorities. The free app was set up by Danny Lucas, a businessman from Kent, and combines photos with geotagging and the ability to socialise with and share images with other LitterGram users. Lucas’s reason for creating the app was because of his frustration at seeing “our great and beautiful country used as one huge litter bin”. Instagram, which was picked up by the social network giant Facebook for $1 billion (?629m) in 2012, believes Luca’s use of the name LitterGram is “not acceptable”, and has insisted that the app’s name is changed.
In a letter, Instagram's lawyers told Lucas: “Our client appreciates the social objectives behind the LitterGram project and the personal time, money and effort Mr Lucas has invested in it. In response, the LitterGram owner has published an open letter to Facebook founder Mark Zuckerberg, and posted a personal video plea, urging him to stop any legal action against the app. Lucas set up the non-profit app LitterGram in 2014 after sending photos of litter to his local council.
Facebook announced earnings of $1.51 billion (?1bn) this week and reaped a significant stock price rise as a result. The social network has not released an official statement its disagreement with LitterGram.
However, a Facebook spokeswoman told IT Pro that it had been engaged in conversation with Lucas for several months to see if there was another way for him operate his app and not risk infringing on Instagram’s trademark. The company added that it had not yet filed a lawsuit against LitterGram and hoped to come to an agreement over the names out of court. Click on the button below to subscribe and wait for a new Facebook message from the TC Messenger news bot. LinkedIn has at last added a long-requested feature with the introduction of member blocking. While many of us will be grateful for the addition because it means we’ll now have a simple tool to block spammers who clutter our LinkedIn inbox with annoying requests and messages, blocking also has more serious safety and privacy implications, too – such as in the case of users who are victims of stalking or domestic violence, for example.
In an announcement about the change, LinkedIn also noted it has a variety of other tools for users interested in better protecting their privacy, including tools to disconnect from existing connections, tools to control your activity broadcasts, plus profile and photo visibility settings.

LinkedIn suggests that before you block a member, you turn on “anonymous profile viewing” in your settings, so that – should you change your mind, close your browser, have a technical issue, etc. The new blocking feature is available on the drop-down box on a user’s profile, next to the “Send InMail” button. After a user is blocked, you won’t be able to access each other’s profiles, message each other, and if you had been connected before blocking, you won’t be anymore. As someone who has mistakenly been perhaps a little too generous in responding to connection requests in years past, the blocking feature is a welcome change.
LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients. Then click on the radio buttons specifying who can see your former name: My Connections, My Network, or Everyone.
You can also change it to make a shorter URL that can more easily fit on business cards, Web sites, banners, etc.
Worry not—below are some of the best tips to ensure your profile is as visible and searchable as possible. Simply head to your profile, click ‘edit’ and on the left, underneath your photo there is your current URL.
Search engines will associate your profile with these key search terms and place your profile higher up in their search results. Just head to settings and click ‘Select what others see when you’ve viewed their profile’. You are therefore more visible to other group members and being in a group with someone allows you to send them a message without having a first-degree connection. Try some of the other tools under the Network tab such as filtering Alumni by location or university. Facebook is reserved for your friends and acquaintances, but the purpose of LinkedIn is to connect with business professionals for networking purposes. He has described his app as something that can help “make a difference by naming, shaming and sharing”.
However, having taken everything into consideration using LitterGram as the name for the project is still not acceptable. This adds a new privacy control to the service, which lets you restrict access to your profile, direct interactions, and network activity from any other logged-in member who you don’t want to interact with on LinkedIn.
Any endorsements and recommendations from that member will also be removed from your profile, and neither user will ever be recommended to the other again in the “People You May Know” or “People also Viewed” sections of LinkedIn. Now, all those “maximize your SEO!” and “buy my stuff!” emails I receive can be met with a swift response.
If you click ‘edit’ next to the URL a new page will open and on the right hand side there is a link to ‘customize your public profile URL’. Who knows, they may be able to introduce you to other professionals or help you find your perfect career.

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