David Kelly is the founder of design firm IDEO, which created wonders such as the first mouse for Apple. Fresco of Approving of bylaw of Society of Jesus depicting Ignatius of Loyola receiving papal bull Regimini militantis Ecclesiae from Pope Paul 3. This group bound themselves by a vow of poverty and chastity, to "enter upon hospital and missionary work in Jerusalem, or to go without questioning wherever the pope might direct".
They called themselves the Company of Jesus, and also Amigos En El Senor or "Friends in the Lord," because they felt "they were placed together by Christ." The name had echoes of the military (as in an infantry "company"), as well as of discipleship (the "companions" of Jesus). He now heads Stanford’s d.school and works toward training the design thinkers of tomorrow. Ignatius of Loyola, who after being wounded in a battle, experienced a religious conversion and composed the Spiritual Exercises to closely follow Christ.
The fresco was created by Johann Christoph Handke in the Church of Our Lady Of the Snow in Olomouc after 1743.
Tom Kelly leads IDEO along with his brother David and is the author of The Art of Innovation and The Ten Faces of Innovation.
29 Image: 6 Tips to Building a Business While Working a 9 to 5 6 Tips to Building a Business While Working a 9 to 5 29 Image: How to Build a Stress-Free and More Productive Workplace How to Build a Stress-Free and More Productive Workplace 29 What Role Do Entrepreneurs Have in an Economy?
The authors define Creative Confidence as the combination of the ability to find ideas and the courage to put them in action. At the same time, they also stress that any solutions that come up must be economically viable.


Throughout the book the authors reiterate that creativity is a state of mind and the design thinking methodology in the book can unleash creativity in anyone.The first few chapters are written in a motivational book style and you will feel that you are perhaps reading a Deepak Chopra or Paulo Coelho at times.
But that does not mean that average Joes like us cannot have a slice of that creative pool to complete our day-to-day tasks or excel at our jobs.
However, this style helps the readers get over the fear that they are not the creative type and helps absorb the fundamentals of creative thinking that the authors discuss in the book.Each chapter in the book is a step in the creative-problem-solving cycle. Tom and David Kelly firmly believe that creative thinking can be learned like any other skill.Apart from discussing about the right environment and state-of-mind, the authors reinforce that epiphanies are a product of hard work and a trained mind.
Authors consistently use stories with real life characters to explain and stress the problems that design thinkers should aim to solve. For example, in the first chapter, Flip – From Design Thinking to Creative confidence, the authors narrate a story of pediatric patients afraid of the monstrous MRI machine. What may appear as a flash of genius is a result of some new connection made by the discoverer’s relaxed mind building upon years of study and hard work. This chapter talks about the state-of-mind that is necessary for creativity and talk about activities that can spark new ideas.Asking questions and challenging the set ways of doing things is the first step toward creativity. Just because 10 or 20 others do a certain thing in a certain way, it doesn’t mean that it is the best possible way available.The authors advise that human challenges and needs are much more complex than the technology challenges associated with a device.
For example, a device designed to meet the needs of the developed world may not fulfill the requirements of a remote rural area in the developing world. Field study and social research should guide the initial spark as it graduates to fire.Other than the elaborate case-study like stories, the book is full of small instances of how great ideas and solutions came from the most unlikely places.


The chapter discusses stories of how different people turned their lives around and found a balance.
With Jeremy’s example, the authors highlight this struggle when your job doesn’t excite you anymore – something the authors call the “curse of competence” – to doing something when you are never working or are never at work. Following your passion doesn’t necessarily mean less effort, It simply means that you are engrossed enough to be oblivious to the demands of that work. However, the authors clarify that no work is good or bad, what matters most is how you see it – as a job, a career, or as a passion.The authors will have by now convinced you that creativity need not be genetic.
They have given you enough examples and proof of how anyone from any domain can become a creative thinker and apply it to their fields. Chapter 7, Move – Creative Confidence to Go, focuses on giving you the tools to spark new ideas. The chapter presents various exercises that you can start with to train yourself in the creative thinking approach.In SummaryWith this book the authors tell you that,You don’t have to be creative by birth. Engineers can develop a new perspective to look at problems and finding solutions that are centered around human problems rather than the technology that they are using right now. Managers and organizational leaders can help instill the spirit of problem solving and exhort their teams to try and fail and work toward solutions that satisfy all stakeholders – but most importantly, the end-users.



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