Home > Change-Makers > Sports Agent Leads Reading Attack With Readers Create Leaders Organization!
Readers Create Leaders was started in 2012, by DJ Fisher, founder of Defining Sports, Sports Marketing Agency. Knowing that these pro athletes come from a background similar to their own is encouraging for the students. Readers Create Leaders was launched in his hometown in partnership with the Kansas Sports Hall of Fame, Wichita Public Library and Wichita Public School District.


DJ represents and markets nearly 30 professional athletes, mostly consisting of WNBA players. I asked myself if they had come back to encourage us, would I have as many friends, dead, on drugs, in prison?
DJ created the program from inspiration from his late Grandmother, Helen Fisher, who was known for her writing, reading and public speaking. I created this program to inspire, encourage and motivate kids with the help of professional athletes that reading is important and it will take you places.


Many kids will find themselves not listening to their parents or teachers, but in today’s world, the biggest influence on children is professional athletes and entertainers.



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