Once you’ve got 25 fans you can apply for your username (also called a Facebook vanity URL).
This makes it easier for Facebook users to remember and find you when typing in your URL directly, and also looks better when you promote your Facebook URL, such as on your business card or in your email signature. However, the SEO-first approach would be to add 1 or 2 targeted keywords to your username as well.
Once you’ve selected your page, if you have enough fans a box will appear on the right for you to type your preferred username in to. Most companies are best to pick a name that matches the name your customers know you by to make it as easy as possible for people to find you using Facebook search. Don’t be tempted by a generic keyword username like ‘travel’ or ‘real estate’ however, as Facebook’s goal is for Pages to genuinely represent a business, brand, person etc and Facebook have disabled generically named Facebook Pages in the past. Keep in mind if you do have good reason to change your page name (such as a change in your trading name) this will cause actions you’ve taken under your previous Page name to go to waste, so changing your Page name should be avoided so you don’t harm your SEO. When you complete the information on your Info page, pay special attention to what you put in the ‘about’ field.
Although you can write more, fewer than 75 characters of what you type into the ‘about’ field will show on your Wall view. This example below is from Beds R Us, who have used the keyword ‘bed’ and their company name, as well as a link to their website in their about field. Every status update you add should include at least 1 of your keywords that also relates to the content you’re sharing. For example, a lot of the content I share on Orchid’s Facebook Page links to our blog articles. You want to use your Facebook Page to drive traffic to your website or blog, so don’t fall into the trap of putting your full content solely on Facebook.
When you add photos to your Facebook Page, always add a caption describing the photo that also includes your relevant keywords. Whenever possible, include a link in the caption to the most relevant page on your blog or website.
We’ve covered multiple ways to get more links from your Facebook page, however links to your Facebook page are also a factor of SEO to help your Facebook Page rank improve.
Scroll up a little and have a look right now on the right hand side on this page and you‘ll see Orchid’s Facebook like box in the sidebar. When fans comment and like the content you add to your Page, Facebook links their name to their profile page. I just have a question, I am the admin of our company Facebook page which I access with my Facebook log in.
I recently changed the name of my Facebook page from Diana Stone – Hormonal Imbalances Blog to Diana Wrote.


So after several of you asked how to do this, I decided that it was easier to explain with screenshots and a step by step. I have been trying and trying to get to the Update Page Info screen and it JUST WON’T GO THERE. In this day and age, a Facebook name carries more weight and identity than a physical listing in the Yellow Pages. Perhaps you recently married and want to take on your significant other’s last name or want a way to better hide your online identity from prospective job employers. Here’s our guide on how to change your Facebook name no matter the embarrassing, lucrative, or otherwise smart decision for doing so. When finished, enter your password in the field below and click the blue Save Changes button. The people-first approach is to have a short, memorable username using just your company name.
It’s those characters that you need to make count both for SEO and for your fans, who see your Wall more often than any other page. Depending on the type of page you registered, exactly what the fields you can complete on your Info page will vary.
Info page fields with no content won’t show at all for your fans, so don’t worry about leaving irrelevant fields empty.
A page packed full of keywords and links may put fans off so use natural language and helpful links. Instead of just putting the link in a status update however, I add a short sentence or two to serve as a description for why I think our fans would get value from following the link. This builds links and also moves more fans that important step closer to your website to become a customer. I’d recommend ‘light’ unless ‘dark’ matches your site’s existing colour scheme, as the dark theme is light text on a dark background which is more difficult to read.
I’d recommend you do have these showing as these will  typically be smiling faces, which draw the eye, and also add social proof. It’s always worth including a ‘call to action’ to help convince people to take action so I’d suggest ticking this. That means Google sees more reciprocal links between your Page and your Page’s fans, improving the SEO value of those links. Everytime I want to change something on the company page it redirects me to my personal FB page.
It was an easy process, but there were a few things along the way that Facebook decided to make a bit – confusing.
I stopped at the very step you stopped on when I tried this before and I’m glad you can still change your name even without that proof!


I submitted my change request the night you posted this and they just emailed me to say it’s been changed Thank you again! But the form says that the desired name does not comply to the name policy, although it is just a minor alteration. Your online name serves as a portal of sorts, ushering friends and family to discover and navigate your timeline, while offering a touch of personalization in the form of additional nicknames, professional titles, and the like. Or you may decide you have a new-found fondness for your middle name or simply want a way to distance yourself from that horrendous alias that donned the top of your profile page throughout your college career. Facebook supposedly requires each individual to provide his or her real name — something many people skirt around — but certain characters, punctuation marks, and inappropriate words will not pass muster regardless. Launch your favorite browser and sign in to Facebook as you would normally, entering your email or phone number and providing your password before navigating to the homepage. The General Account Settings tab should open by default, but simply click the General option on the left-hand side to bring up the main interface if it doesn’t. Click the blue Edit button in the top-right corner next to your name to access the main name settings. If you choose display your alternate name alongside your real name, it will appear to the right of your actual name at the top of your personal timeline and alongside your name in any search results or pending friend requests. Here are 14 DIY tips you can action right now to improve your Facebook Page, that will get you more fans while also boosting your SEO for more love from search engines. If the person viewing your site has Facebook set to auto-log-in, then they’ll see their friends photos in your like box if any of their Facebook friends are fans of your page.
How could I be able to create the “like box” of our company page through my log in?
I received a response a few days later letting me know that it would require a 14 day waiting period. However, there are more plausible reasons than you might expect for changing your Facebook name to something more appropriately suited for you. Type in your desired first, middle, and desired last names before specifying your display name from the drop-down menu below the three text boxes.
Similar to your actual name, your alternate name must adhere to certain alternate name policies to pass confirmation.



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