Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Pearls of wisdom collected from previous travelers on the road that we like to call change. Most of them are forgettable, but here are 25 that changed the way we think about management — from the iconic "How to Win Friends and Influence People" to groundbreaking tomes like "Guerilla Marketing" and quick reads like the "The One Minute Manager".
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The animation utilises existing images from the course content with Flash and After Effects animation. So driving transformation is arguably the business leader's primary objective — and yet woefully few succeed. Kotter's 1996 book details an intuitive, eight-stage process, each illustrated with examples drawn from his extensive consulting experience, for implementing real and lasting organizational change.
As important as the practical tips, however, is the powerful distinction Kotter draws between managing change and leading change.

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