Amber Naslund argues that the purpose of people working in social media in an organization today is to help the entire company bridge the gap from social media to social business. Below is a change management model used by Pete Abilla in organizational turnaround efforts.
In 1996, John Kotter rocked the business world with his international bestseller, Leading Change.
In fact, without the right culture, the 8 steps can cause more damage than if you had never followed it.
Any military commander can tell you there’s a well-crafted battle plan, and then there’s what actually happens on the battlefield. Basic behavioral psychology shows us that unless a change is universally positive, it will produce an emotional response.
And where does an 8-point strategic plan include the space to process the emotions of grief? Kotter’s plan makes us feel comfortable because we think that we simply have to follow 8 steps in sequential order and then we’ll have our new initiative in place. One of the most insidious beliefs in corporate management is that we can make people do things. People can drag their feet in all kinds of ways, from being unproductive to outright sabotage.
And if you don’t have strong people you believe in, then you have a much bigger problem than any new initiative.
What People Are Saying“I recently had the privilege of attending one of Ellen Godfrey's sessions.
As anyone who has led a business will tell you, there has to be a process to managing change or the organization will become (more) dysfunctional.
If the SME does have experience in this market, are there customers that the SME can cite as references?
What are success stories that the SME can communicate about how it’s made a positive impact with its customers in this market? If, at the end of the day, the decision is to move ahead with the change, the two most important considerations in leading this change will be well thought out Change Leadership and Risk Management Plans. I also think in tougher economic climate, Managers (even really good ones) become more controlling. The Managers in this scenario always are looking for improving performance of the process, and letting people they manage take decisions.

If you are not well, and tried off the counter medicine and its not helping, you go see a Doctor.
It certainly seems that when facing stress or some other pressure, managers often go to the fall back position of asserting more control. Creative communicating, asking for advice, listening to people at work has always worked much better than lowering ones value.
Anytime a status of a person is lowered that person WILL unselfconsciously adapt to that image. After 4 years of fascinating conversation, exploration of business ideas, critically thinking looked through the lens of kaizen, the Twitter chat, #KaizenBiz" is on an indefinite hiatus. Privacy Policy:Your information will be kept confidential and not shared, given, rented or sold to any third party. So what happens if soldiers are handed the plan without the skills or resources to deal with the inevitable situation when the train goes off the rails?  They’re dead in the water.
It will provoke denial, anger, resistance, and avoidance before it finally turns to acceptance. It makes no sense, unless one is so focused on the future that they want to forget the past.  That may seem like a good intention, but letting pain remain unprocessed is the equivalent of telling someone in a hospital bed to just get up. Your people will have lost faith in you, and the board will want to replace you with someone who can “drive it through.” But there was nothing wrong with your leadership.
But if you have strong people who care about your company, what might happen if you set them free? It’s clear to you, as the leader, that the organization is going to have to change if you work with this ideal customer. Change can be growing your business, expanding in the US or adapting to a new leadership roles. Visit my Services page to see how we can work together or schedule your complimentary coaching session here. George rightly points out, beginning with the title of this post, it always begins with the questions. You totally captured the kind of conversation that has to happen before the change plan is implemented. The more we can learn about change management, the better it is to handle the inevitable ups and downs of the process. I think implementing change when the outside environment is pushing back at you seems like a nightmare for the management.
If they shift from managing people to managing the process, they can achieve better results.

Same analogy, consultants can see the symptoms and can help, before there are more complications.
This often removes that sense of ownership and accountability that motivates people to perform well.
That’s what happens and that’s why most transformational efforts either fail or simply have luke warm results. However, developing new products has been slow and it’s clear to you that the current business model is unsustainable, particularly if the economy goes into another recession. Without identifying what is outdated, wrong or broken, there is no compelling pain or impetus to do something new. Identifying the strengths of the organization and the individuals involved can provide solutions to removing any obstacles. Time and time again,  identifying which person will inhabit specific roles, who facilitates the process, who has ultimate responsibility and availability of unanimous support for the change project are essential. I’ve found that it is often a shift in mindset that has to occur first (sometimes concurrently) before action is taken. However if the management can see that as a catalyst, that makes the transition that much easier, still painful at times.
The 8 steps are an attempt to process people like they are part of a linear supply chain management procedure. Couple this with identifying weaknesses and figuring out ways to manage or eliminate these and you will find people are more likely to cooperate.
Make sure that they are not only being accountable for their specific function, but also feel a part of being accountable for the overall strategy. Fred has made it clear that he thinks you are nice but too unrealistic to take the company to a more sophisticated stage. Second, you can adapt the plan as needed to make the change process successful for everyone.

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