Master negotiator Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately to enable a quantum leap in sales. Roger Dawson's SECRETS OF POWER NEGOTIATING has changed the way business thinks about negotiating. In The Only Negotiating Guide You’ll Ever Need, Peter Stark and Jane Flaherty, celebrated consultants to some of the country’s top companies, take the dread out of persuasion. Thinking win-win - looking for that magical third solution in which everyone wins but nobody loses - can be a naive and ultimately unsuccessful approach in today's tough business environment. Their 101 Winning Tactics make powerful negotiating skills easy and accessible, giving you tools and knowledge you can put to use right away.



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