As part of their work, they’re taking the stories that drive films off the silver screen and into the world around viewers.
Tell no one.”Guests that sign up with Secret Cinema are agreeing to see a mystery film in a mystery location, with unknown elements of live immersion.
In its showing of Shawshank Redemption, the company dressed more than 21,000 guests in prison uniforms, led them through gang showers, and locked them up in prison cells as part of the themed viewing. They get to experience essential thematic elements that are tied to the film’s story.As part of the experience, the company uses highly unusual and evocative locations as the stage for the broader production. Participants are given enough information to inspire the imagination: dress codes, ideas for props, and other context details.
The idea is that everyone comes together to create a truly immersive experience, that culminates in viewing the movie.


But it all happens against a backdrop of mystery, since the film is unknown and much of the community is built on the idea of secrets. Speculating as to what’s coming is part of the fun!The company’s first venture in 2007 transformed underground tunnels in London into an indulgent environment to bring to life the Gus Van Sant classic Paranoid Park.
Today the events have grown to encompass thousands or tens of thousands of people in a single performance. Secret Cinema even managed to hold simultaneous screenings in London and Kabul, Afghanistan for one project. For example, as part of a 2010 screening of One Flew Over the Cuckoo’s Nest, patients were admitted to a “psychiatric hospital and treated.” In one interview, the founder has likened the productions – which can employ hundreds of staff to bring to life– to pulling off a film production. What’s important to comprehend, though, is that this is being achieved all while accounting for the X factor that can be contributed by hundreds of guests.Changing the context of film isn’t a wholly new idea.


Consider the innovations that range from drive-in theaters that blend cinema and nature to the DVD which brings film into the home. It’s creating an intentional environment that enhances the film watching experience, and augmenting that with thematic experiences, actors, costumes, and more.  Recently, we explored the trend of mystery vacations.



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