Did you know that the most important source of biodiversity on the planet – the rainforest – is being decimated so that you can have paper towels to wipe up? The video is part of INFORM‘s Secret Life Series, which explores the environmental effects of everyday consumer items. Please note that gratuitous links to your site are viewed as spam and may result in removed comments.

The Secret Life of Paper details the environmental impact of the paper industry and suggests solutions to our paper consumption problem. Without those rainforests to suck up that extra carbon, we’re going to be in a bad state! It also addresses many complex questions surrounding paper recycling: Where does paper go when you recycle it?

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