Overall, 77 percent of men and 71 percent of women in the survey report frequently working while tired. If your employees operate machinery, drive on the job, or care for vulnerable clients (such as children in a daycare center), the risks of sleepiness are pretty obvious. More than half (52 percent) of employees get distracted easily, 47 percent procrastinate more and 29 percent make more mistakes when they’re tired. You can’t control what employees do on their off time, but you can take some steps to help prevent overtired workers. Some 55 percent of employees in the survey say they would use a nap room if their company had one.
If you give lip service to the idea of getting enough rest, but boast about regularly pulling all-nighters, employees will feel the need to emulate you.
It is your shop window; the place where people learn about you, your brand and the products or services that youa€™re selling.
And due to our heavy online usage habits, ita€™s also the place that dictates the sustainability of a company. Meaning that almost two thirds of consumers make a purchase because someone they know has recommended a particular product or service. On your website, therea€™s one page thata€™s more important to securing referrals than all the others.
Ia€™ll give you some simple pointers thata€™ll help you create a killer piece of content to sit in this area of your site. This is where your prospective customers get to know you a€“ the place where they form those all-important first impressions. And ita€™s these very impressions that will make or break your chances of getting a referral.
As consumers, we use the extra details that we learn about a brand on this page as backup in case wea€™re undecided about whether to buy something. A good a€?abouta€™ page pushes a lead further down a sales funnel, either consciously or sub-consciously. If wea€™ve subsequently given our prospect a great service, we build on those good early impressions (again, either consciously or sub-consciously). Then, ita€™s only now, at the end of the customer journey, that we potentially reap the ultimate reward: the referral. However, creating a quality piece of content in this area clearly isna€™t straightforward, otherwise more businesses would do it. Despite the importance of the a€?abouta€™ page, this is the section of a website where a company traditionally drones on about how many years theya€™ve been operating. For many business owners who are tasked with creating content for their websites, the a€?abouta€™ page is usually given low priority status. Ita€™s your chance to step away from the boardroom and reveal the people behind your brand. But an a€?abouta€™ page is about much more than just providing an opportunity for chitter-chatter. This is about creating copy that will help establish some of the main pillars that people need to see and feel before they part with their hard-earned cash. Wea€™re talking about factors such as trust, integrity, authenticity, personality and morality. In summary, your a€?abouta€™ page needs to a€?wowa€™ visitors and impel them to recommend you to the people in their lives. After all, referrals are how you create a memorable brand; one that will enjoy a stable future.
Chances are, theya€™ve convinced you through having a clear and consistent content strategy.
To that end, ironically, your a€?abouta€™ page is more about a€?thema€™ than it is about you. Think about your customer pain points (why are they even considering buying from you in the first place?). Then map out your content and make sure that everything youa€™re saying is relevant to the customer. With all due respect, all things being equal, they dona€™t care whether youa€™ve been trading for 10 years or 10 minutes. By contrast, you should actually focus on what your visitors need to get out of their time on this section of your website.
Herea€™s a quick X-step process to find out whether you could do a better job with your a€?abouta€™ page. What youa€™re looking at is a breakdown of what people are doing on each of the pages on your website. Most businesses will see this in one of the top 10 most-visited pages on their website, but if ita€™s not there, then go through the other pages until you find it. As you may or may not know, your bounce rate reveals how many people are leaving a certain page without taking any other action.
Clearly, the lower the bounce rate is for your a€?abouta€™ page, the better the job ita€™s doing.
If your bounce rate for your a€?abouta€™ page was 100%, everyonea€™s leaving after reading your copy and youa€™re doing terrible. If ita€™s 0%, your a€?abouta€™ page has definitely piqued their interest and youa€™re doing great. Having said that, research does tend to indicate that a bounce rate of 25-30% is very good (and probably as good as ita€™ll get). All the top entrepreneurs always say that ita€™s the little details that yield the big results.
The online content discovery platform Outbrain has launched Outbrain for Chat, a new service that will help online publishers to launch content bots or applications across leading Messaging platforms. Some of those alluring links that you come across at the bottom of websites like New York Post, Sky News, The Telegraph and CNN are powered by Outbrain and are tailored to attract individuals using Outbraina€™s behavioral analytics.
Now Outbrain, which makes money by taking a revenue cut from third-party link providers,A wants to do more than provide links toA content that you might be interested in. Outbrain for Chat combines access to a proprietary Editorial Chat Management System (ECMS) with its unique personalization power. As messaging evolves from simple peer-to-peer real-time communication into multiple communication platforms, Outbrain is paving the way by combining editorial controls with personalized recommendations within chat applications that result in seamless, smart and natural communication flow. In an interview with Small Business Trends, John Legioco, the Executive Vice President and member of the founding team at Outbrain said: a€?Outbrain for Chat allows publishers to deliver personalized content, using their own unique voice, inside messaging applications. Outbraina€™s content bots areA dynamic and learn over time, presenting users with the most interesting stories and latest news, based on the individuala€™s interest graph. Legioco says that messaging is the next frontier where audiences will spend their digital lives as content bots are replacing Web sites and apps while messaging apps are becoming the new browsers.
He also says Outbrain will not disclose information about commercials at this time as the company is more focused on collecting data (e.g. Read on for more small business headlines like these in our weekly Small Business Trends news and information roundup.
Periscope, Twitter’s live streaming video app, is now testing a new Periscope Sketching feature that allows usersA to draw and doodle on top of live-streamed video.
What I am about to tell you is a true story of my experience as a business leader dealing with a transgender bathroom issue in the workplace. A vast majority of American workers are worried about their financial future, according to a new study by Bank of America Merrill Lynch. If you maintain a high balance for your personal banking, therea€™s a new program from Santander that might be of interest.
Bank of America has announced its first-quarter results and the outcome is not very positive.
When one company acquires or merges with another, one of the goals is to improve its current product line while seamlessly integrating the solutions from the new organization. Google has always been known to safeguard its applications to thwart anyone from using them for fraudulent activities. After Googlea€™s phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, it has now taken a new step in this direction to include Electricians and HVAC Services in its Google Home Service Ads Program. For retailers, PWCa€™s Total Retail 2016 study (PDF) has a wealth of useful information about shopper behavior.
Shopify has just recently announced that it is all set to acquireA Kit CRM, a virtual marketing assistant that leverages messaging to help businesses market their online stores. Constant Contact recently announced the newest class of startups participating in its prestigious Small Business Innovation Program, an accelerator that supports entrepreneurs as they refine and grow their early-stage companies, and develop and solve issues for small business owners and nonprofits.
Cyber crime is on the rise and small businesses are increasingly becoming the target of hackers. As much as we all love the digital world we currently live in, the issue of security is an annoyance we could all do without.


A new product has been sweeping the web since early April – and most arena€™t even sure if ita€™s 100% legit.
The way out of this little conundrum for family businesses is proper planning, but author Henry Hutcheson is focusing on more than a succession plan or family meeting. The best part ofA Dirty Little Secrets of Family Business is the book’s focus on family as they are, not as they should be. This provides some measure of support for the obvious family issues that often seem intractable later down the line.
The book is an overall great general guide to a wide variety of issues that can crop up during the operation of a family business. If you are thinking about or currently running a family business, this book provides a great exploratory guide to the potential obstacles in the process. You already know the value of a referral in building retention, value and loyalty to your brand. The numbers make the case: Cold calls result in a 3% or less appointment success rate, where having a referral boosts your success to 40% or more.
There are two ways: word-of-mouth referrals or marketing automation a€“ having a program in place that can reach out to your customers automatically. The tried-and-true value of word-of-mouth referrals is undeniable: In 2014, a Small Business Trends survey showed that 85% of small businesses say their customers learned about them through someone they know.
And technology has changed the way it works: Social media is the new word-of-mouth marketing.
People are interested and influenced by what other people are talking about, with 46% of people turning to social media when planning to make a purchase. It can help build the buzz, joining technology with the old-fashioned power of word-of-mouth referrals. Socedo, which helps clients find leads through analyzing social media data, uses a number of marketing automation tools itself to analyze and improve its own content, optimize success on click-throughs, and improve email communications and social media reach.
Additionally, software tools like those offered by Ambassador allow you to build a campaign with custom rewards to encourage referrals a€“ a top way to get your message shared. Also, as R2Integrated notes, ita€™s important to remember that marketing automation shouldna€™t run on autopilot. Businessman and presidential hopeful Donald Trump has talked a lot about business over the years but not that much about small business. A Manta poll of 2,527 small business owners who plan to vote in the primaries found that 60 percent think Trump is the best Republican candidate for small business. A survey of small businesses by Sage also found Trump to be the heir apparent when it comes to representing small businesses.
From these surveys, it’s clear that small business is casting its vote for Trump, but what are the candidate’s views on issues of concern to small business and entrepreneurs? On the topic of healthcare, particularly the Patient Protection and Affordable Care Act, also known as Obamacare, Trump’s attitude also seems in sync with many small business owners.
In the area of government regulation too, Trump seems to be in agreement with many small business owners that fewer regulations are better.
While the tweet above may sound great, immigration is an area where some small business owners may differ with Trump.
For more on where Donald Trump stands on small business issues and policies regarding small business, we recommend that you visit the Small Business & Entrepreneurship Council website.
With the rapid advances in technology, new and effective opportunities are opening up for businesses to quicken their progress. With businesses migrating to the cloud, business clouds have evolved to accommodate the requirements. The first step is to build a compelling social media presence for your business to increase visibility. That being said, it is important to keep in mind that most social media users access these platforms through their smartphones and tablets.
The scope of WiFi usage in businesses has expanded recently owing to the scores of benefits it provides.
Providing free WiFi to your customers opens up the opportunity to build quality networks and accumulate valuable data regarding your clients’ online behavior.
The right strategies to harness the power of WiFi can help you expand your business in no time.
The reach of technology has penetrated the domain of monitoring a business’s growth and productivity. You can also monitor business performance by using tools to analyze the metrics in real time and make tweaks accordingly. Bric-a-brac acquired from her father's travels abroad - phonographs, picture frames, china and candelabras - decorate the apartment. Family: Diane Disney Miller, left, is preserving the memory of her father, Walt Disney, as the founder of the Walt Disney Family Museum in San Francisco'Mother and dad loved the Victorian period,' she explained. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
JavaScript is currently disabled, this site works much better if you enable JavaScript in your browser. Give your school an academic advantage with comprehensive curriculum as practical for first-year teachers as seasoned veterans. Mods have kept all the confessions submitted during the fiasco, however, and we are adding them to our list of images to make.Thank you all for your kind support and assistance.
You must have JavaScript enabled in your browser to utilize the functionality of this website. A whopping 86 percent of 18-to-34-year-olds regularly work while tired, compared to just half of employees 55 and over. However, even if your employees spend most of the day at their desks, being tired at work negatively affects U.S. When employees have to work on a schedule that doesn’t fit their natural rhythms it can lead to over-tiredness. Allowing workers to telecommute if it’s a fit with their job duties can help them get enough shut-eye.
If so, consider enlisting temporary employees or outside contractors to handle the overload.
You may not have heard of Outbrain yet, but you most likely have come across some of their work online.
The company is now, using content bots for chat platforms, helping publishers to sendA you their stories through popular messaging apps like Slack, Telegram, Kik, and Facebook Messenger. This results in a unique interactive content experience that allows publishers to marry true content personalization with editorial programming. Users have the option to read the articles within the messaging app or save for later, plus much more. Not only has Periscope started testing a new doodle feature, but a new platform is beginning to gain traction as well, giving live streamers even more options. Social video streaming company Unreel Entertainment has launched a new platform called Unreel.me, which provides all the tools businesses may need to instantly launch their unique, rich online video hubs.
A It’s a challenging issue but one that, in many small business situations, can have a practical solution. The latest Workplace Benefits Report has revealed that American workersa€™ stress about their finances has increased, while confidence in their financial futures has decreased. The Santander Select program aims to provide a more personalized experience for clients with high balances.
The multinational banking corporation has reported a 13 percent decline in first-quarter profit.
Recent developments in this regard have had Google defending its ad systems to prevent something known as clickjacking. The acquisition of Kit CRM will will add yet another feather in the crown of conversational commerce.
One of the latest security risks was announced by the Department of Homeland Security’s United States Computer Emergency Readiness Team (CERT) with an alert urging customers to uninstall QuickTime from Windows. That’s especially true for small business owners who use BlackBerrya€™s apps available on the Play Store to manage their businesses. Zapata Racing, a French company, announced on April 8A that it has “achieved the dream of all mena€? in creating an alien-like hover board, which they have dubbed the ZR Flyboard Air. Because of that, this book does not provide a step-by-step map to addressing family problems. The author demonstrates his own experience as a son raised around twoA home businesses throughout the book and uses that experience to share straightforward and common-sense recommendations on a lot of topics that some readers may not have even considered. And those referrals help you grow your customer base at a much lower cost than waiting for customers to discover you. And about 62% of small businesses consider word of mouth the most effective marketing strategy, says a report by InfusionSoft.


And marketers and businesses are catching on: EmailMonday says about 11 times more B2B organizations are using marketing automation than they did in 2011. Capterra says 91% of those using marketing automation see the platform as a€?very importanta€? to their marketing success, and businesses that use the tool see a 451% boost in qualified leads. Essentially, marketing automation is software that enhances your marketing plan by making it more target-rich and effective across various channels, such as email. That helps you to stop wasting time with people who arena€™t interested in your product or service and instead stay focused on potential buyers and clients.
Among the highly connected millennial generation, 95% say theya€™d like an incentive, such as discounts or cash rewards, to share a product through email or social media channels. ActiveCampaign says to start with a sort of mission statement a€“ a description of the kind of experience you want your contact to have. Authentic personal experience (not just a€?personalizeda€? experience) and engagement will always be the core of making strong connections with your customers, so it requires some creative thinking and strategizing. You see it going on all around you and you think a€?huh, thata€™s odd,” but it doesna€™t cross the border into the cartoons side of the brain. Yet small business owners seem to be favoring him as the candidate who best represents their interests. We turn conflict into opportunity,a€? said Cherie Corso, owner of G2 Organics, in Mantaa€™s report of its findings. Right now, freelancers, sole proprietors, unincorporated small businesses and pass-through entities are taxed at the high personal income tax rates. It also stifles tax reform because efforts to reduce loopholes and deductions available to the very rich and special interests end up hitting small businesses and job creators as well. Though again not speaking directly about small businesses, Trump explainsA in a quote carried by the Washington Times. While some small businesses are hurtg by overseas cmpetition others benefit from lower costs and outsourcing.
At its heart, this plan is a negotiating strategy to bring fairness to our trade with China.
Like tech startups, some smal businesses are beginning to count on a global talent pool from which to recruit, especially for freelancers. The Schumer-Rubio immigration bill was nothing more than a giveaway to the corporate patrons who run both parties.
We are the only country in the world whose immigration system puts the needs of other nations ahead of our own.
Small businesses, nowadays, are increasingly tapping into the many resources that technology has rendered accessible.
These innovations have the potential to empower businesses and help them stand out from among the competition. Cloud is a global network of online servers that allows you to carry out a number of business activities over the Internet. Shifting your business to the cloud not only eases the workload but also increases productivity and coordination, facilitates mobility and reduces expenditure.
Ensure that your website’s design is responsive to facilitate a seamless experience for your customers.
Scores of business productivity software are available in the market that can track progress during each stage of attaining a goal.
It is important to be aware of the tools and the latest trends that can benefit your business and invest in the right tech-implementation techniques to optimize your benefits. Cranberry curtains and matching couches dominate the livingroom, accented with floral furniture and carpeting that could perfectly set the scene for a Disney cartoon.There was a fire pole hidden behind a closet door, and a screening room, where her father critiqued his live action films. The emphasis here is introducing children to words that are constructed from three letters or less which contain short vowel sounds.
But before you dismiss these sleepy staffers as whiners, consider this: Working while tired has serious consequences for employers. If you notice an employee’s work seems to be suffering due to tiredness, have an open conversation with him or her to discover the cause. If you survey your employees and find that theya€™d actually use a nap room, it doesna€™t have to be fancy. If possible, give your team the option to choose from flexible schedules organized around certain core hours. If certain employees are doing more than their share, figure out ways to redistribute the work so no one is burning the midnight oil. Encourage employees to leave the office at a reasonable hour, set regular break times for staffers to get up and move around (this helps energize them), and start bragging about what a good nighta€™s sleep you got last night instead of being up till 4 a.m.
Division Vice President and General Manager of HR Solutions for ADP, Aldor Delp, has some insights to share with small businesses about making the most of your summer hires. On a positive note though loan growth and expense cuts have prompted investors to be hopeful about the future. Using the Anchor audio app, you can record a short segment and then share it with the world. His mother worked for Olan Mill Portrait Studios and his father managed Peerless Woolen Mills. This gives a unique perspective on issues like entitlement, differing attitudes towards money and personality clashes.
It provides an overview (often with an example) and some recommendations on how to fix them. Marketing automation can be expensive, but ita€™s more practical and takes some stress off your sales team.
Ambassador shares the example of the recent Netflix series Making a Murderer, which at one point drove 8.46 million Twitter impressions and 412 unique tweets per hour, ultimately making it one of the most popular series that the online streaming service has offered to date. About 69% use marketing automation for customer acquisition and 50% for customer retention. It can generate leads by gleaning data about your prospectsa€™ activities and interests, helping you direct the right content into the right channels, R2Integrated says.
A general email blast to your entire contact list wona€™t be as effective as targeting the users who you know have an interest. Then consider what result specifically youa€™d like the follow-up to provide, such as greater sales or increased referrals.
Some of what he says come from position statements on his website and some from other sources. So it becomes hard to sort out how Trump’s vision of a new trade relationship with China will impact small businesses in general. However, it is crucial to devise strategies that can optimize the usage of these technologies in order for these to be effective for your business.
Additionally, the multiple backups reduce the chances of loss of important data significantly. Therefore, offering free WiFi to your customers can prove to be an effective marketing tool. Increased client satisfaction could mean further customer acquisition prospects for your business and, consequently, increased profit. Numerous technology tools can help boosting the performance by identifying what doesn’t work and providing the right reinforcement to keep things up and running. This blog seeks to unite Disney fans and have them connect over shared experiences or feelings they may have had through Disney. Just putting a couch or a few comfortable chairs in an out-of-the way nook or unused cubicle can work. For example, you can require everyone to be there from 9 AM to 3 PM, but offer flexibility around those hours. Getting even 30 minutes more sleep at night can make a huge difference in the way you feel — and the success of your business. Serious problems can occur when you mix family problems with the family business and vice versa.
Therefore, you need to tap into the realm of social media to attract customers for your business. When family members don’t communicate, are under-prepared or overpaid, the family business is destroyed. While The Business of Family is good for wealth planning, Dirty Little Secrets of Family Business is good for relationship management that is crucial to the business.
The primary appeal of the cloud lies with the fact that you can manage your business operations from anywhere, any device and any time.



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