It’s clear that viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life.
The Changing Landscape of the Digital World: Corporate Communications and Mobile TrendsThe way people consume content is changing. Your 2016 Resolution: Using Social Media to Make Your Competitors JealousThis past year, I had the pleasure of presenting at a trade organization’s annual business meeting. The Influence of Social Media: The Weapons-Grade Relationship Between Media, Search, and SocialMcKinsey & Company recently released a social media report that examined purchasing decisions of 20,000 consumers in 2013 and 2014. Just what made them all viral, and how can you replicate their success for your own videos?
Regardless of your topic, your video must contain some of the aspects that all popular videos have such as music, shock factor, cuteness, and the like.
Always use a thumbnail that’s both interesting and a correct representation of your video’s content. Basically, what you do here is buy views, likes, comments, and subscriptions (views are the most important). Viral videos aren’t all they seem, and you certainly don’t need to spend years and thousands of bucks for your videos to continuously rack views.
And Buyral looks like it has the edge in viral innovation, not only enlisting the elderly, but even the youngest of tots to be click engineers. This company even seems to have figured out that anyone can make a video go viral — it takes no skill, just outsourcing and an algorithm.
A new “Simon’s Cat” video hit the web Saturday, and this one gets into the competitive spirit of the Olympics … with a snail race. Someone give Will Ferrell a box of tissues and pint of Ben & Jerry’s because the funnyman needs help healing his broken heart. The 2008 thriller Taken, about an American girl kidnapped by human traffickers in Paris, raised anxiety levels for many worrywort parents.
Maybe it’s the rumble of the engine or the sound of the horn, but something has this train enthusiast yelling with excitement.
It’s clear that viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are now looking to connect with their audiences in a way that not only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are now becoming adroit visual storytellers. A YouTube video lets brands be more experimental and risky than a TV, print or sidebar ad — just check out Virgin America’s daring ad from last year, which is actually a flight safety video. Brands can use music and clever techniques to produce something more provocative, more heartbreaking, more electrifying — name an emotion, and video can evoke it.

Branded videos can also be as long as necessary, as opposed to a standard 30- or 60-second TV spot. In September 2013, Chipotle released a short film entitled “The Scarecrow.” Its emotionally appealing combination of sad, stop-motion critters and a dynamic message that tugged at our heartstrings feels like a kid-friendly Pixar short. Some of the most outstanding content that brands are publishing trends toward lightly (rather than overtly) branded videos — instead of focusing on self-promotion, brands ensure their videos have appeal; the promotion and brand affinity comes later. This approach can be risky for branded content — if a brand doesn’t immediately disclose that it’s behind a viral video, people may feel as if the company was disingenuous, or even feel resentful for being tricked into thinking something was real when it was actually staged. All-in-all, there are a number of strategies brands can employ when it comes to approaching branded viral videos. There’s always the chance that even after all those dollars and hours spent on production, a video will flop.
For artists and brands, the value is clear, simple and strong: more views equals more eyeballs and thusly more awareness. I walked the members through some core components of digital today – you know, the stuff we write about all the time. Nonetheless, they became sensational hits, getting millions of views, subscribers, and uploaded thousands of times in different video-sharing and social media sites.
Today, we will reveal three secrets that can help boost your video views and, if used wisely, can be the keys to making all your upcoming videos and channel a complete success!
You have to take initiative for people to follow, so get on and start sharing that new video of yours.
Although the method appears to be nothing but cheating, it’s a way to open the gate of opportunities for your channel and upcoming videos.
However, when comes the time to share it on social media, the click-through rate is disheartening. But how could we resist, when this parody encapsulates all we've ever wanted to know about making a video an online sensation.
And don't forget those "clickterns," making it possible for videos to explode, all without the messy job of getting real people to watch them.
Ferrell sat down with Conan O’Brien and let his emotions spill out as he discussed the recent breakup of Twilight stars Kristen Stewart and Robert Pattinson (or “Patterson,” as Ferrell referred to him). The film isn’t based on a true story, but that didn’t stop moms and dads from wondering what they would do in a similar situation. William Bell, a 90-year-old fitness nut who holds a pole vault world record for his age group. The railfan — yes, that’s a real thing — squeals behind the camera as a rare 1953 EA Heritage Train engine rolls through a New York station.

Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. The brand recruited Fiona Apple to sing a haunting rendition of “Pure Imagination,” knowingly tapping into her personal fanbase. But the poignant mini-film is so powerful that it’s not only shareable, but also almost — almost — makes us forget about the brand’s fake Twitter-hacking fiasco just a few months prior. Consider that most ads only reveal their brand affiliation at the end, rather than pulsing the brand throughout.
Some videos, such as Red Bull’s 2012 supersonic freefall by Felix Baumgartner, are hyped up through social media far in advance.
Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere. By giving your video a boost, you will get the chance to be featured in YouTube’s home page and given recognition such as the most viewed video on a specific week or category. Consider the secrets we shared with you today, and give our YouTube services a try; it might just be the key to success waiting for you to use it.
If you want your efforts to be rewarded, having a powerful and accurate headline is at the center stage. Pfft, as if a bunch of buff 20-something Olympic swimmers prancing their six-packs around the pool didn’t already make us all feel like a bunch of unaccomplished cubicle potatoes this week. Therein lies the magic: The more views and shares your video receives, the more people you reach, and the more an audience becomes aware of your brand and — potentially — what you stand for. But visual storytelling can help your organization stay relevant in ways that cannot be measured, and the trend doesn’t seem to be going anywhere soon.
He insisted, instead, that it was the viewer's instinctive reaction to compelling, targeted content that whipped people into a frenzy and kickstarted the viral process. Mobile devices have become ubiquitous across the globe – as evidenced by this telling image contrasting major Papal occasions in 2005 and 2013. Believe it or not, some top companies such as those from Hollywood actually use this method, too.
This consequently leads to people finding your videos easier, which may prompt them to subscribe to your channel and watch out for your next projects. A recent example is clothing company WREN’s video “First Kiss,” which many viewers initially believed to be a short film.

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