Our insight came about when we dug up a little known fact: 95% of Americans believe we have an incivility problem. Which made us think: we’ve stopped showing gratitude towards one another. But what if we could change that? And who better than a company that promotes positive connections every day?

ThankList by American Greetings

We created five documentary online documentary films with Oscar-winning filmmaker Barbara Kopple. These films showed people making their own ThankList and then acting upon it. From there viewers were directed to our ThankList.com microsite to create their own written ThankList. They could also make a unique, personalized film that they could then share on Facebook or any of their social channels. Finally, we asked people to simply share their ThankList on Twitter or visually on Instagram with the hashtag: #thanklist.

See the site in action at: thanklist.com