Jet Blue: Flying it Forward

Flying It Forward is a human-powered initiative we created for JetBlue where they provide a free flight to a deserving individual, enabling them to make the world a little better. All we ask in return? They pass that same opportunity on to someone else. The centerpiece of the program is our website, which is part content engine, part campaign hub. The custom-built HTML5 site, jetblueflyingitforward.com, houses documentary films of our first travelers as well as personal tweets and Instagrams from fliers in which they recount their stories in their own words. The site also serves to encourage people to submit their own nominations and become part of the ongoing journey. This is essential, since we didn’t just want to create a closed-loop campaign; rather, we wanted to build something that could hopefully go on forever. With a new flier joining every few weeks, we’re just beginning to see the results. Since October, we’ve garnered 648 million impressions, 1.5 million views, hundreds of submissions and, best of all, 10 inspiring fliers.

See the site in action at: jetblueflyingitforward.com