To demonstrate their commitment to environmental conservation, Farmers' Rice Cooperative's plant management worked with a PG&E representative to enroll in PG&E's Critical Peak Pricing Program (CPP). FRC's rice mills use 8,000 HP to clean, mill, and package rice for shipping. Over their 11 days of CPP participation, FRC averaged an impressive 37% load reduction, with their highest peak load reduction being 1,340 kW, or 88% of their total load. By simply agreeing to shut down when requested during critical peak demand hours, the company has realized an impressive total savings of $135,000 on their 2006 calendar year electricity bill.