Pools by Ben installs programmable permanent magnet pumps in residential swimming pools. These pumps replace single speed circulation pumps and will save the average resident $900 per year on electricity. Pools by Ben is planning 1000 installs per year and is installing these efficient pumps as fast as they can. With ultra quiet operation these pumps can operate at night to reduce peak demand as well. With over 100,000 pools in their Southern California service area the potential for savings is huge.