Tuesday, August 22 • 2:30 PM – 4:00 PM “Influence: The Ultimate Power Tool” What does science tell us about the persuasive approaches that compel people to say “Yes” to requests? How can we use this research ethically and effectively? Listen in as the “Godfather of Influence,” Dr. Robert Cialdini, translates scientific research into practical business applications. It’s a can’t-miss session – especially for Brokers looking to be more influential. Dr. Robert Cialdini Dr. Robert Cialdini’s extensive research on the science of influence has earned him international recognition in the fields of persuasion, compliance and negotiation. A celebrated author, he has written multiple best-selling books based on his decades of peer-reviewed research. He’s also a sought-after consultant, with clients including Google, Microsoft, the U.S. Department of Justice and NATO. CLOSING SESSION 3