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NBA wife Warneshia Wallace's adoration for shoes gets a business with style - Los Angeles business news Buying and selling shoes on the internet is a hot business trend that promises growth with brands like XTC, London Trash, and Ziggi NY. Online shoe sales are hoped for to continue growing with an annual rate around 11.2 percent through 2018, based on a report from Ibisworld.com. Entrepreneur Warneshia Wallace has included with the mix with The Shoe Box, a company that encompasses both a physical shoe store in Birmingham, Alabama with an edgy, online presence. I visited with Warneshia in Hollywood during a shoe party she held with celebrity stylist/designer Fallon Seaborn to make new friends and kick off the opening of her web shop. She's the wife of NBA and Boston Celtics player Gerald Wallace and gained her business knowledge during six years serving the U.S. within the Air Force from 2001 to 2007. How have you decide to find a shoe-related business? I've had passion for shoes since I would be a kid. Every time a new style arrived on the scene, I had to possess them during my room and I didn't care about the brand. Any shoe I liked, I got it. I retired in the Air Force and didn't wish to work for anyone, so I wanted to do something I love and I love shoes. How did the Air Force enable you to develop your company knowledge? I always wished to open a shoe store, and in the military I was using the free schooling. I learned about business operations and management and I graduated in 4 years. I started The Shoe Box in 2013, I jumped in here and was hands-on and I've learned from mistakes in the process. How were the organization classes helpful and they are you gonna open an additional shoe store? Financially, it reduced the problem learn about budgeting. I have a difficult time budgeting therefore the advice reduced the problem make decisions linked to marketing as well as other expenses. I'll give myself 2 to 5 years before I break out and open another store. There's a lot to understand. It seems simple and easy to do but on the way if I stumble, I'll get back up. Who's your customer? The designs are sassy, edgy, as well as for women who like to step out of the lamp. I will have shoes for every single age and elegance. Businesswomen and students will find something they like as well as shoppers for the edgier side. A large amount of older women will walk within the store, consider the 6-inch spikes and say, 'I can't wear these heels.' I say, read the flats. Where does one buy shoes and can you look at new designers? Fallon Seaborn is my personal shopper and she or he investigates the brands. My advice to designers is I'm into everything. I don't just upgrade on myself and I'm ready to accept new designers. I try to find different styles which are unique and hard to get. Right now, shoppers should be aware of [industry] prices seem stable. Click for the Shoebox Boutique styles and sales. |