Bay Area Water Agencies - Water Conservation Campaign
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Facing ongoing supply constraints caused by a dry winter, below-normal Sierra snowpack and drop in deliveries from the San Joaquin-Sacramento River Delta, Bay Area water agencies unveiled a "Water Saving Hero" conservation campaign in 2007 to remind residents and businesses to conserve water into the summer and fall. In April of 2007, the San Francisco Public Utilities Commission and the Bay Area Water Supply and Conservation Agency asked customers to take voluntary measures to cut water consumption, with a system-wide goal of reducing water use by at least 10% over 2004, the last dry year. Customers responded to the call, reducing water use by 14% compared to April-July 2004, but consumption increased as temperatures rose. The Water Saving Hero website offers residents and businesses direct links to their water agency's conservation tips and information on rebates for water-saving products and equipment. The campaign emphasizes conservation tips - doing only full loads of laundry or dishes, taking shorter showers and turning off the water when shaving or brushing one's teeth - to save water and energy at the same time.